Mondia Media might not be a consumer brand but the companies to which it provide services - Vodafone Germany, Sony Mobile, Warners etc - certainly are.

And today has been Mondia's annual conference in Hamburg.

We've heard from panels on the future of streaming music, which device will win the convergence war, and where's the beef (or protein for vegetarians) when it comes to mobile revenue growth; the latter two moderated by me, so no direct coverage.

The day ended, however, with an all-German bout entitled 'A dispute between Softgames and Fishlabs: the battle of philosophies - browser versus native games'.

Punch out

Kicking it off from HTML5-based outfit Softgames was director of business development, Andre Krug, who stressed the accessibility of these games.

Of course, longterm native game champion Michael Schade, MD of Fishlabs, was there to argue that console-level quality combined with more flexible monetisation models meant that native would continue win out.

Robert Bohm, evangelist at multiplayer company Exit Games pointed to Mark Zuckerberg's famous quote; "The biggest mistake we made [Facebook] was betting on HTML5 over native."

However, Jochen Quast, from Canadian mobile social entertainment platform AirG, said the company is working on a HTML5 gaming platform.

"We think it's the right platform to use, but that depends on which kind of customer you want to address."

Good looking

Schade continued to stress the console-quality of games. "I don't see any HTML5 games in the top grossing charts," he said.

Krug agreed in terms of the top 10, "But at the moment, there are no big brands using HTML5 for games," he said.

Instead, Softgames is looking to hook up with gaming portals and operators, as well as app stores, to find users. It's making casual, social experiences, though, not high end 3D games.

Krug pointed out the cross platform advantage of a technology that will ensure games will play the same on all hardware.

Yet most of the panel agreed that Apple remains the only game in town, and that meant native games.

"Pushing quality and having a big brand gets you Apple love," Schade said, of getting extra marketing from the US giant.

"Yes, it's risky but you'll want to stay with Apple for the next five years."

Bohm also pointed out that as big companies such as EA and Activision switch from console to mobile, they're going to be pushing high end quality, and that approach will dominate the industry.