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Mytopia shifting from games to platform focus

Talking to potential partners outside games about using it

Mytopia shifting from games to platform focus

We've written about Mytopia over on Pocket Gamer before - the US/Israeli company has a range of games that can be played across different platforms, including Facebook, iPhone and now Windows Mobile.

It's signed up more than a million registered users so far. However, it seems the company's future lies in its core platform, rather than actually making games.

A VentureBeat interview with founder Guy Ben-Artzi says the company is shifting its focus away from the games, and towards licensing its platform out to other developers - not just game developers, but general applications too.

Its RUGS platform currently supports iPhone, WinMo, BlackBerry, Symbian, Android, Palm and J2ME, as well as web social networks.

"We are becoming a platform to shift content to run on all platforms," says Ben-Artzi. "We are talking to partners in a variety of industries. Games were a great place to start because they are very demanding applications. We built a platform that made us see a bigger picture."

With plenty of casual games companies eyeing the potential of releasing their titles across different platforms - but concerned about the complexity and cost - Mytopia could find favour with its new approach.


Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)