PRninja is an attempt to encapsulate that knowledge in a logical and practical manner.
Created by freelance PR Maryna Petrenko, it's a free-to-download iPad app that takes you through the entire process of planning a PR campaign.
The flow
You start by entering some basic information about your game or app.
Then you plan your campaign, filling in checklist details about the PR assets you're creating and the social media you'll be supporting the launch on.
Neatly, given many developers are looking to promote their free-to-play games, PRninja uses the business model too.
It provide the basic information for free, but if you want you can purchase more detail advice. This includes how to run different length campaigns and various media lists.
You can check out PRninja here [iTunes link].
