A paper published by PlayFirst has proclaimed tablets an entertainment powerhouse, with gamers downloading more than 20 games a year.
The US study - carried out in conjunction with Frank N. Magid Associates - surveyed more than 2,500 people, with results suggesting that, not only are tablet owners buying more and more games, they're also spending more in-play.
Monetisation matters
Overall, games are now the most monetisable content category on tablets and the second most popular activity.
On average, 23 percent of tablet gamers buy virtual goods in play, spending an average of $62.
It's growth that PlayFirst claims makes tablets a more lucrative platform that smartphones, where gamers download an average of 10 games and spend $25 each in play.
"This study reaffirms what weve seen in our own business as demand for both tablet and smartphone games continues to be strong and growing," said PlayFirst chief executive Marco DeMiroz.
"Consumers love the free-to-play model as it gives them an opportunity to explore and play more games. Tablets are a natural home for these games especially as we see more beautiful displays and innovative features reaching the market."
iOS on top
Looking deeper into the figures, PlayFirst reports iOS gamers are more likely to play games, pay for paid releases and buy in-game virtual goods on either smartphones or tablets than those with Android devices.
Overall, game downloads on smartphones are up 30 percent year on year, with free-to-play releases "increasingly significantly."
PlayFirst concludes all said trends are set to continue, too. Almost half of all respondents said they plan to play tablet games during the next 12 months, with half of non-current gamers on smartphones also planning to or considering playing games in the coming year.
You can read the study in full on PlayFirst's website.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
55 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
8 hours, 57 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
News
10 hours, 27 minutes ago
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
8 hours, 17 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
10 hours, 57 minutes ago
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
10 hours, 27 minutes ago