PlayFirst's decision to make its Dash series of games universal on iOS i.e., one app for both iPhone and iPad has been vindicated according to stats released by the company.
Since the change was made in January, PlayFirst claims downloads of the series' flagship, Diner Dash, have risen by more than 85 percent equal to more than 2 million downloads.
Other games, such as Wedding Dash and Hotel Dash have also benefited from the change, while the firm states Cooking Dash climbed to #5 in the top free games charts on iPad (presumably in the US) after going universal in February.
Dash for downloads
The result is that 80 percent of PlayFirst's revenue is now generated by in-app purchases.
"By taking advantage of new platform opportunities we're seeing a surge in demand for games that are, in the case of Diner Dash, over two years old on iOS," said VP of products and strategy Chris Williams, who spoke about the company's approach during his GDC 2012 talk.
"This proves that when a great game is delivered in a way that feels native on the device, players will respond. Our universal Dash apps deliver a high quality experience to users regardless of which iOS platform they are on."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
6 hours, 44 minutes ago
Speaker Spotlight: Dubai NEXT's Aisha Alazab on transforming ideas into successful campaigns and funding
Feature
Apr 25th, 2024
Speaker Spotlight: Applovin's Pankaj Choudhary talks 360 strategies for successful app marketing
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024