PlayHaven has announced it is to merge with user analytics platform Kontagent in a bid to "transform" the world's mobile data.

The unified body will combine Kontagent's analytics solutions with PlayHaven's acquisition, engagement, and monetisation tools so developers can "understand user behavior, decide what it means, and act immediately to impact their businesses."

Transformation central

"This is a massive game changer - not only for PlayHaven and Kontagent, but for our customers and the broader mobile industry," said PlayHaven CEO Yang.

"Together, we are bridging the gap between insight and action in unprecedented fashion."

As a result of the deal, Yang will serve as CEO of the combined company, while Kontagent CEO Josh Williams will serve as both CTO and chairman of the board of directors.

"The mobile market is fragmented, and creating a top application today involves dozens of SDKs and services," added Williams.

"We're excited to take this leap forward - offering an end-to-end solution that greatly reduces complexity and helps developers act quickly in a highly competitive environment."

Investors in the new company will include ALTOS Ventures, Battery Ventures, e.ventures, GGV Capital, Maverick Capital, Morgan Creek and Tandem.