Already unofficially announced, we've now received the formal confirmation of the deal between UK mobile publisher and content aggregator Player X and hungry Spanish mobile entertainment provider Zed.

Player X's acquisition gives Zed even more muscle when it comes to mobile value-added services, particularly in terms of games, as well as TV and video.

Javier Perez Dolset, founder and CEO of Zed Group commented, "This acquisition signals a very important milestone within our business strategy as Zed is committed to consolidating its position as developer, publisher and aggregator of multiplatform content.

"Working with Player X, one of the key players in the mobile content industry, we are able to help consumer brands and carriers to create and deliver the best premium content. This acquisition reinforces our strategy to continue our expansion into storefront and portal management for carriers across the world".

Player X has agreements with operators such as O2 UK, Orange World, Telefónica Móviles, and Vodafone Global, as well as licensing deals with Sony Computer Entertainment Europe, Paramount Digital Entertainment and FremantleMedia.

"Joining the Zed Group is a fantastic opportunity to be part of the Zed vision to lead the digital entertainment market. Player X will to continue to distribute premium content and deliver services for carriers and content partners as well as drive the games portal management business together with Zed", replied Tony Pearce, Player X's CEO.

Financial terms were not disclosed although rumours suggest the figure is around £10 million.