Back in May 2012, Rovio announced that the various games in its Angry Birds franchise had amassed a total of more than 1 billion downloads.

Now, speaking at the MIPCOM conference in Cannes, Rovio's executive vice president Andrew Stalbow has revealed that the series still draws in 200 million monthly active users.

"In any given day, we have 20-30 million people playing our games connected," Stalbow explained.

"And in any given month we have up to 200 million people playing our games."

Building outwards

By these lofty standards, Rovio's latest efforts – Amazing Alex and Bad Piggies – have performed relatively poorly, as we discovered in a recent PocketGamer.biz Charticle.

Most titles could be considered relative failures when compared to Angry Birds, however.

On the subject of Bad Piggies Stalbow refrained from revealing any usage or download figures, instead explaining how the game tied into Rovio's attempts to extend its brands.

"It's a really nice way to start building a new franchise by extending something out of our core game," he added.

"You'll see a lot of focus from us in the next year on expanding the Bad Piggies franchise.

"We're looking at some incredible other brands out there and learning from what they've done. If you look at how Hello Kitty has evolved, or Super Mario – it's about trying to have an impact on pop culture."

Stalbow also revealed that Rovio is preparing to launch its animated Angry Birds shortform series, and that it was still planning to develop a Hollywood feature based on the franchise.

[source: The Guardian]