Players are being invited to upload videos of themselves playing the app – which is a virtual wind instrument – to YouTube. The best ten entrants will each win $1,000.
The contest runs until 10th January next year. It caps a successful year for Smule, which according to this Newsweek feature will generate nearly $1 million of revenue from its four iPhone apps.
It's a sign of how some indie developers are making hay while the sun shines on Apple's App Store, despite protests from larger games publishers that the dominance of free and sub-$1 apps is hurting their own sales.
Anyway, to see more details on Smule's Ocarino contest, watch the video below:
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In order to tap the iPhone mass market, you have to think differently about price 