UK trade association TIGA has responded to the release of the Office of Fair Trading's proposed principles for games aimed at children by claiming helping to build a "sustainable industry" within Britain should be the body's principle.

Like fellow trade association UKIE, TIGA claims it "broadly welcomes" the recommendations made by the OFT in its report on in-app purchases in kids apps, adding that UK developers "want to be in full compliance with the law."

TIGA notes, however, that the free-to-play business model is of "great value to consumers and developers alike", allowing gamers to take on titles before deciding whether they want to spend money on them.

Leading the way

As TIGA notes, its own research suggest that the majority of consumers taking on a free-to-play release – 95 percent – choose not to spend any money in play whatsoever.

In short, the OFT must work to ensure that neither the model itself nor the free-to-play developers that follow the law must be put in jeopardy.

"It is absolutely vital the free-to-play games model provides clear protection for gamers, particularly children, and proper guidance for parents and developers alike," detailed TIGA CEO Dr. Richard Wilson.

"TIGA has been working with the OFT to develop these principles, having submitted evidence earlier this year, and it's encouraging to see that many of our recommendations have been taken into account, especially the principles of absolute transparency and a consistent global approach, in keeping with the export-driven nature of the UK video game industry.

"I'm pleased to say the OFT and UK games business is leading the way in addressing these issues and helping build a sustainable future for this high tech, highly skilled, global industry."