Mobile monetisation platform Tapjoy has announced a strategic partnership with app analytics outfit Kontagent.

As a result, Tapjoy customers will gain insights to better optimise their user acquisition campaigns and monetisation efforts.

The partnership will also produce new products and services for app developers, which will be announced in the coming weeks.

Kontagious joy

"Tapjoy is excited to partner with Kontagent, the leading enterprise analytics solution in the market," explained CEO Mihir Shah.

"We know that it's becoming more difficult to monetise users in the increasingly competitive mobile economy. That's why we're thrilled to partner with Kontagent to be able to provide more solutions to help developers improve user acquisition, retention, and monetisation - and ultimately improve their bottom lines."

"As the leading enterprise analytics solution for the mobile developer industry, we couldn't be more pleased than to partner with Tapjoy, another leader in the mobile space," added Kontagent CEO Jeff Tseng.

"We've developed a best-in-class analytics offering for the biggest names in the space, and with this partnership, we look forward to continuing to build innovative new solutions for our customers."

[source: Tapjoy]