Urban Airship pushing out 1 billion notifications a month as lifetime total tops 10 billion

Tool increasingly important for mobile markerters

Coupled with a report detailing the increasing importance of push notifications to marketing on mobile, infrastructure specialist Urban Airship has announced it's pushed out the 10 billionth message in its history.

That means the firm's lifetime total has doubled during the last five months, with the company having taken around two years to hit its first 5 billion.

Getting the message

The milestone comes as a report by Forrester Research - dubbed The New Messaging Mandate - claimed mobile marketers would do well to utilise integrated messaging systems on mobile to communicate with their customers.

"Forrester has a great history in anointing significant technologies at the right time, and having them include push notifications in this report is very telling," said Urban Airship CMO Brent Hieggelke.

"Mobile messaging is becoming the most real-time, customer focused channel, but it is just really getting started, and push notifications are playing a very significant role."

On the up and up

For those who already make use of push notifications, CEO Scott Kveton said Urban Airship is now in a league of its own.

"As mobile marketers become more sophisticated about the ways to reach consumers, we are increasingly seeing innovative companies adopting push messaging as a key customer engagement strategy," said Kveton.

"10 billion push notifications brings us into a messaging league few others have reached, and we are really excited to join the ranks of the other companies in a report like this."

[source: PR Newswire]

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