With Windows 8 steamrolling towards release this September, Microsoft has taken to its developer blog to cast light on how its built in app store will function come launch.
The headline nugget is that, aside from free apps, the cheapest price point set to be on offer for developers is $1.49, with Microsoft shunning the 99c price point favoured by Apple on the App Store.
Money matters
Monetisation options as a whole, however, look to be wide open.
Microsoft is keen for developers to use methods such as 7 day long trials for paid and freemium to get consumers on board, with the firm also serving up in-house in-app advertising via Microsoft's Windows 8 Advertising SDK.
Developers can use their own ad providers, however, assuming they meet Microsoft's technical requirements, as well as their own billing systems.
"Your app and service may already depend on a particular transaction provider or benefit from ties to other lines of business," said Microsoft on its blog.
"Your customers want the trust and efficiency of a familiar, trusted transaction experience. You can use your own transaction provider within your app to provide the experience your customers expect."
Share and share alike
Perhaps most interesting at all, however, is the flexible approach Microsoft is set to take in regards to its own revenue share.
Its standard cut from apps will sit at 30 percent. However, for titles that surpass $25,000 in revenue, Microsoft will drop its own share to 20 percent.
There's potential for some apps to reach such lofty heights, too. Microsoft has set the maximum price point for the store at $999.99, though the company has held back from giving guidance as to just where developers should position their titles within the range.
[source: Microsoft]
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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