Windows Mobile to be rebranded as Windows Phone?
Microsoft attempts to clarify its handheld position
Speaking at an event to showcase its Christmas lineup, Microsoft has apparently (and inadvertently) announced that its Windows Mobile system is to be a rebranded as Windows Phone.
By all accounts, the purpose behind the new name is an effort to clarify the position of the company's handheld products, which Microsoft says is becoming confusing for the consumer with all the 6.1 and 6.5 releases (and forthcoming 7, which will undoubtedly be followed almost immediately by 7.1 etc, etc.).
Although Microsoft would quite rightly never admit it, the new name would also bring its mobile operating system in line with the new standard established by Apple - as special as we all become accustomed to calling it WinPhone.
Exactly when this new naming system will come into play is unclear, though the imminent release of Windows Mobile 7 seems like a logical place to relaunch.
Post a comment - Please log in to leave a comment
Hiring blitz saga: King looking to add close to 100 employees globallyLATEST FEATURES
Opinion: Mobile missing-in-action as Microsoft and Sony blunder into next-genLATEST COMMENTS
Smartphones expected to land central role in Xbox reveal 1