That's according to numbers published by Microsoft, which suggest that games across smartphones and slates generate $10 billion a year.
Importantly, that's more money than both the handheld and social gaming sectors generate.
On the up
The figures, which are based on numbers sourced from numerous bodies such as NPD, Gfk IDG as well as Microsoft's own estimates, suggest that more people are playing games than ever in the industry's history.
Indeed, despite the rise of mobile, Microsoft claims that the 'seventh generation' of consoles Xbox 360, PS3 and Wii actually represented a peak for home systems, with an install base of 300 million back in 2009, up 50 percent on the previous generation.
In all, games across all platforms generate $65 billion a year.
Next steps
The numbers come just hours before Microsoft is due to lift the lid on the next Xbox at a dedicated conference, which is expected to have increased links between console, PC and smartphone gaming at its core.
"We have so much goodness that there's no way we could have packed it all into one event," Microsoft's Aaron Greenberg told the Major Nelson podcast.
"The best way I can describe it is: We're really going to tell one story across two events. So we're going to start on the 21st; and really that's about revealing the next Xbox platform and our vision for the future of games, the future of entertainment."
[source: Microsoft]
