Zeebo has us quite fascinated, due to its unique concept of essentially being a high-powered smartphone in a living room console. Already released in Rio de Janeiro five months ago, Zeebo was rolled out yesterday into its second territory, Mexico.

The console, which features a built in 3G cellular broadband connection and operates on an Amazon Kindle-like system with internet fees bundled into the price of the system and its software, was designed with the emerging markets of South America, India and China in mind.

"Time to market was important for us so with Zeebo we launched in Brazil without a browser or learning content. We also launched without a community service among other things," Zeebo's Senior Vice President of Content and Services Mike Yuen tells Pocket Gamer in a forthcoming interview.

"But just five months later and for our launch in Mexico we now support a browser and have access to educational-oriented web sites. We will continue to expand upon this as well as start to look at adding community, social networking, an ad network, and more in 2010."

Zeebo is looking to expand into more territories where physical internet connectivity and hardware and software costs are prohibitive for the consumers (typically areas where piracy is also high, making it difficult for developers and publishers to make a profit, which Zeebo tackles with its digital distribution method).

The company is looking to market to the 800 million potential users in the BRIC markets, where industrialisation is forming a new middle social class. The console is already seeing support from a host of mobile developers including Fishlabs, which recently ported its mobile hit Galaxy on Fire to the Zeebo.