Share's in Zynga have been hit by the firm's declining userbase on Facebook, with the number of daily average users (DAUs) playing its titles down almost 5 million in little over a month.
That's according to Cowen & Co.'s Doug Creutz, who claims a 10 percent drop in Zynga's share price is due to firm's inability to hold onto Facebook users increasingly drawn to mobile platforms.
Fading Facebook force?
Creutz suggests Zynga currently boasts 54.2 milion DAUs across Facebook, but that's down 4.8 million from the firm's total back on 1 May.
The biggest loser was Hidden Chronicles, which lost 1.8 million players to finish on 3.3 million DAUs. Creutz notes, however, that the launch of Bubble Safarai has so far proved successful, jumping to the #3 spot and acquiring 5.7 million DAUs.
"We believe that mobile devices may be siphoning off an accelerating number of gamers from Facebook," added Creutz.
"Facebook itself is increasingly being accessed by mobile devices, however it is not possible to play Facebook-native apps through Facebook on a smartphone.
"We believe that over the last two months, trends in the casual digital gaming space have swung decisively towards mobile and away from social, at least in Western markets."
[source: Barron's]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024