As with many of the elements announced during Apple's iPhone OS 4.0 unveiling, speculation as to how iAd will affect thirdparties is continuing to mount.
The latest 'scoop' by TechCrunch suggests Apple is planning to go above and beyond current analytics offered by existing mobile ad networks on iPhone, with the site managing to get hold of an email sent from Apple-owned Quattro Wireless.
The correspondence with a developer details a "VIP Program for App Downloads," which will give studios access to real-time data about how their ads are performing.
Apple's advantage
Because iAd comes directly from Apple, such analytics will tie directly into official purchasing data from iTunes, giving developers more detailed information concerning conversion rates from ad impressions to actual downloads.
It's a set-up out of reach of thirdparty ad networks, and gives iAd an understandable, and major, advantage.
As the sales rep who sent the email details rather plainly, this cannot be duplicated by any of our competitors.
It will be interesting to see if the thirdparty alternatives most of which have suggested they are willing to work with, rather than against, iAd will retain their positive outlook if such measures are brought into play by Apple come iAd's launch.
[source: TechCrunch]
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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