Apple's iAd is gaining major traction in the US, with the platform set to draw level with Google over the course of the next few months.
That's according to an IDC forecast obtained by Bloomberg, with both parties predicted to account for market leading shares in the mobile advertising world of 21 percent each by the end of 2010.
Such a figure would represent a fall for Google, with 2009's combined share with AdMob being 27 percent.
Eating up its rivals
The launch of iAd has naturally resulted in all the major players conceding ground.
IDC predicts Yahoo! will have the third largest share by the time 2010 draws to a close, accounting for 9 percent of the market. That's down from 2009's total of 12 percent.
Microsoft's share will suffer similarly, falling from 10 percent to 7 percent, while Nokia will almost be eradicated entirely, dropping from 5 percent to 2 percent in the next few months.
However, despite such growth, IDC's figures don't match the commanding 48 percent share of all advertising spend Apple CEO Steve Jobs predicted the network would snap up in the latter half of 2010.
[source: Apple Insider]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024