Call To Action
It's time to stop sexist creatives in user acquisition - here's how
UA and marketing expert Matej Lančarič calls out the issue of sexist ads in the mobile games market and how this has got to stop
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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.
Articles by Guest Author
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Hypercasual Market
The state of the hypercasual genre in 2024
Sergey Martinkevich takes a closer look at how the hypercasual genre has performed over the first half of the year
Industry Insights
The experts' guide to mobile games monetisation: Part two
Kwalee’s John Wright continues his insight into mobile games monetisation from live ops to events
Industry Insights
The experts' guide to mobile games monetisation: Part one
Kwalee’s John Wright begins with ideas for mobile games monetisation and tips on game economies and in-app purchases
Preparing For Success
Suffering from success: How to stop your game's popularity from becoming your biggest headache
Metaplay CPO and co-founder Teemu Haila on the importance of building foundations for success before, not after the fact
Growth Strategy
Game analysis: How Brawl Stars achieved its incredible comeback
Claire Rozain of RZAIN Consulting explains how Supercell’s Brawl Stars turnaround is the perfect case study for a data-driven growth strategy
Missing Millions
Supercell's big Squad Busters mistake and how they're missing out on millions
Božo Janković explains how Squad Busters lack of ads could add up to a mountain of lost revenue
Deconstruction
Game Analysis: The evolution of idle RPG systems
Jakub Remiar goes under the hood of Lilith Games AFK journey to share the improvements it makes in the idle RPG genre
Mainstream Mobile
Mobile gaming's journey to the mainstream
Kristan Rivers, co-founder and CEO of in-game advertising platform AdInMo, looks at the last decade of the industry and why brands are queueing up for its future
Market Insight
Case study: How Supercent’s games made it to the top in a stagnating hypercasual market
A closer look at Supercent’s games reveals some best practices to gain a competitive edge in today's challenging market
Ditching Fatalism
Using first-party data: Your gold mine of insights, opportunities, and strategic potential
There's no point in fretting about tighter privacy. Nefta’s Fernando Pernica has all the advice you need to make best use of the data you already have
Key To Communications
Powerful PR: How great comms can boost your game's success
ZiMAD’s Anastasia Zaiceva explores the importance of communications in the gaming industry and how success can depend on the quality of your comms
Metrics Boost
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
AppQuantum's Oleg Nalimov shares how new innovative offers were key to Gold & Goblins renewed success
In Depth
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
UA and marketing expert Matej Lančarič examines the changes made throughout the game's development and its ongoing global launch strategy
Ad Strategy
Why diversified revenue streams are the key to maximising monetisation
As the monetisation landscape shifts, mixing up your ad strategies can ensure that no money gets left on the table
Squad Busters Science
Game Analysis: The evolution of Squad Busters
Game design expert Jakub Remiar takes a closer look at the tweaks Squad Busters has undertaken as it preps for its global launch
Neural Networks Now
AI everywhere: Using neural networks for asset creation, marketing and more
Playkot’s marketing production lead, Igor Mosin shares how neural networks have sped up the creative process and increased marketing success
Long Term Ops
Behind the scenes: How to achieve a 30% revenue increase three years after launch
Azur Games' Milana Gelmanova takes a deep dive on the long term ops of Taxi Run
Industry Insights
Navigating the supply maze: Picking the best demand platform in 2024
Mintegral’s Jeff Sue takes us through three demand platform options available today and weighs up your options
Industry Insights
The state of play for the 4X strategy genre
Andriy Zmeul explores 4X strategy games and evaluates their place in the US mobile games ecosystem
App Stores
The opportunities and challenges facing alternative app stores
Piyush Mishra of Product Madness and Shalom Michaeli of Digital Turbine share their joint perspective on the potential of alternative app stores
Ua Scaling
Game Analysis: Exploring Rivergame’s Last War UA scaling strategy
How does a game earn $2 million and 200k downloads a day? Game design consultant Jakub Remiar shares a deep dive into Last War's unique features and UA strategy
Performance Boost
Game Analysis: How Supercell sparked a Brawl Stars resurgence
Gradient Universe founder Oxana Fomina dives into pivotal changes that Supercell implemented to improve the games performance
Revenue Share
How revenue sharing can support free-to-play
Zebedee’s CSO Ben Cousens discusses how times are changing and how strategies towards monetisation and UA need to change
Advertising Advice
Mobile Ad Masterclass: How to select the best ad format for your game
AdQuantum Design’s creative production director Ivan Razmakhov gives his tips on producing mobile game advertising that delivers results
Deconstruction
Game Analysis: Deconstructing Jelly Run 2048 - Boosting rewarded ads and retention with a new meta
Azur Games producer, Milana Gelmanova breaks down Jelly Run 2048 and how one mechanic worked magic for the game's metrics
Under The Hood
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
What makes the smash hit tick? Game designer Irene Kurskaya deconstructs the game that's earning with no signs of slowing…
Gaming Growth
Playbook for success: Navigating growth and overcoming challenges in Africa's gaming market
Carry1st associate product manager, Seyifunmi Jesuloluwa shares how you can prepare to explore the African games market for greater growth
Making Of
Behind the scenes: The art and design that brings Railroad Empire to life
Azur Games' Anastasia Dovletova on how the team embraced historical records and blueprints to create photo-based realistic 3D art for their midcore hit
Dma
Practical steps for getting your ops and apps DMA ready
Worldline’s director of video gaming and media, Jonas Martins shares advice on how to embrace the Digital Markets Act now that it’s finally here
Breaking Stereotypes
Not just a man's game… How games have become more accessible and open to female gamers
Co-founder and CEO of GameTree Dana Sydorenko talks toxicity in games, the challenges faced by female gamers and how we can make a more accessible gaming community
Euro Legislation
The DMA is here. What next for game developers and publishers?
Was it worth the effort and are there opportunities to grasp? Flexion CEO Jens Lauritzson gives his take on what the Digital Markets Act really means and what will happen next
Retention Tips
How to generate lasting player loyalty with omnichannel messaging
CRO of OneSignal, Josh Wetzel explains how using a multi channel approach to engaging with players can help with long term retention
Challenging Times
Will 2024 be the year that mobile game developers master ‘Expert’ difficulty?
SuperScale COO Nikola Mitic looks at the challenges facing the mobile games industry in 2024 and how developers can navigate them
Industry Insight
How to increase your game's metrics with a single event
Gradient Universe's Oxana Fomina shares the story of how one event helped multiple games reach new heights
Mena
How to engage Middle Eastern gamers and get ahead of the curve
Tactical’s Gaynelle Brautigam on why understanding culture, context and impact is important for marketers looking for Middle East growth
Multi-platform
Why gaming is going cross-platform and how to tackle the user acquisition problem
Adjust’s Gijsbert Pols and Upptic’s Warren Woodward discuss the growing importance of cross-platform gaming
Google Rules
Time's up… So how did the top 100 grossing games respond to Google’s CMP requirements?
GameBiz Consulting's Božo Janković shows how the top mobile games have coped with Google’s latest requirements
Difficulty Balance
Difficulty curves: Find the right balance and boost retention and revenue
Product design director Guy Agiv discusses maximising your games monetisation and retaining players via the perfect difficulty curve
Analysis
Is Honkai: Star Rail cannibalising Genshin Impact?
Andriy Zmeul analyses the revenue drop for Genshin Impact and investigates if their own Honkai: Star Rail is to blame
Beating The Odds
Tough times for games? Here are five ways that Belka Games has weathered the storm
Belka Games, Ivan Larionov tells us how the company was able to push through the toughest of times
Optimising
How much analysis is too much? The fine art of balancing data and game development
Azur Games Maxim Kozhnov shares valuable insight on how analysts can optimise their workflow
Deep Dive
Game Analysis: Deconstructing Spyke Games' Tile Busters
Belka Games' Irina Kurskaya breaks down Tile Busters, detailing its approach to liveops, monetisation and how it stands out from the crowd
Monetisation Strategy
Aggressive monetisation isn’t fun for players so here's how to fix things
Midjiwan's Christian Lovstedt discusses how roughshod monetisation methods such as forced ads and tough-to-earn in game currencies are creating a negative experience for players
Ai Advances
Harnessing the power of generative AI to turbocharge mobile games
Product Madness chief technology officer Eyal Yaniv explains why game studios should embrace generative AI and how it can be used responsibly to define the future gaming experience
New Year's Resolutions
Why making marginal gains should be every developer's prime strategy for 2024
LifeStreet, CEO Levi Matkins gives us his simple but effective, six-step game plan to deliver substantial results
Bouncing Back
My personal rollercoaster of job hunting and growth in the games industry
Gamedev Camp founder Olle Pridiuksson discusses losing his job in 2019 and why he needed a change in approach to his career
Market Growth
Will mobile gaming apps continue to grow in 2024? Absolutely, and here's why
AppLovin’s Daniel Tchernahovksky explains how studios can find continued growth in 2024 touching on AI advances and new creative strategies
Top Tips
Top tips: How to optimise ad placements to boost your game
Unity’s Anna Popereko is back with more tips on how to maximise your ad strategy
Ad Strategy
New Year - New Ad Strategy: Expert tips and predictions for mobile game advertising in 2024
Nexters Murad Khalilov offers top tips to take into 2024 to maximise your advertising strategy