April 3, 2023 Loot Boxes Lawyer claims that game makers don’t comply with loot box label regulations An academic paper found that 71 of 100 Google Play games downloaded weren’t labelled correctly
March 21, 2023 Mobile Masterworks Mobile Masterworks: Jetpack Joyride Taking a closer look at the game that marked the turning point from premium to freemium
March 13, 2023 Appsflyer Report India saw a 32% rise in hypercasual installs in 2022 Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
March 8, 2023 Reports UK attracts $545m in ad spend in 2022 and role-playing games top for growth A new report suggests that 2023 will see increased scrutiny of marketing strategies
January 11, 2023 Market Leaders Hypercasual led the download charts in 2022, while RPGs dominated consumer spend Data.ai have broken down the most successful genres of 2022
April 20, 2022 Making Money Matters Diversifying revenue: how Fingersoft strikes the right balance Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise
March 21, 2022 Gdc GDC: The F2P game design challenge, designing for minnows Designers from King, Double Loop, and others meet this year’s GDC F2P challenge: designing for minnow, rather than whales
February 10, 2022 Touch That Dial CMYK’s Alex Hague on releasing his first mobile app, Wavelength, balancing IAPs, and translating tabletop experiences Excitement around mobile-first games, low enthusiasm for disruptive in-game ads
December 10, 2021 No Agreement Reached Microsoft negotiated to bring Xbox triple-A games to Apple App Store 2020 emails reveal streaming tech and IAP discussions
August 17, 2020 Hybrid Monetisation Gaming Spotlight: Why hybrid monetisation is a sustainable business solution Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices
May 6, 2020 Lockdown Analytics Covid-19 lockdown prompts in-app purchases to spike by 30% Data from GameAnalytics’ Benchmarks+ shows the profound effect that Covid-19 is already having on player behaviour around the world
December 21, 2018 Christmas Gift? App Store users could soon gift in-app purchases But functionality is not yet in place
May 10, 2018 Downloads Assemble Avengers Infinity War boosts related mobile game downloads by 120% IAP revenue was also boosted by 50% along with a 16% increase in DAU
May 4, 2018 Lumos Jam City slashes Harry Potter: Hogwarts Mystery IAPs following player backlash Only some players are receiving the discounted prices
May 1, 2018 Instant Hit? In-app purchases come to Facebook Instant Games But monetisation through Google Play will smaller less returns for developers
February 20, 2018 Nintendo's Potential Nintendo could grow revenues by $2.5 billion from IAPs and subscriptions, says Newzoo Market research firm looks into the ways Nintendo can improve its revenues
January 8, 2018 Iap Inspector In-App Purchase Inspector Extra: How does South Park: Phone Destroyer monetise? IAPs from the players' perspective
December 12, 2017 Smart Sales The art of the sale Scientific Revenue CEO William Grosso discusses monetisation and how to best use discounts
October 17, 2017 Roll The Dice UK government responds to calls for tighter controls on in-game loot boxes Department for Digital, Culture, Media and Sport is only concerned with items that can be exchanged or traded outside the game
September 11, 2017 Iap Inspector How does The Walking Dead: March to War monetise? IAPs from the players' perspective
September 7, 2017 Iap By The Gram Settling in and exploring new avenues: Gram Games on moving from a small studio to a mid-size company Culture Developer Erin O'Brien talks IAP and settling down after a year of expansion
August 30, 2017 Decoding Design A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye Exclusive currencies and limited gachas don't stop this game from being fun
July 31, 2017 Ads Versus Iaps Video ads are the top revenue generator behind IAPs DIsplay and video ads make up half of mobile game publisher revenues
July 18, 2017 One For All Zynga apologises to CSR Racing 2 players over setting random prices for the same car Some players paid up to $34.99, while others scored the car for $4.99
July 12, 2017 Pokemon Galore Pokemon GO players in Japan spent an average of $26 on IAPs in the game's first year Sensor Tower ranks the top spenders in Niantic's megahit
June 29, 2017 Exclamation Marks! Gram Games launches first IAP-driven title Merge Dragons! First release from London studio
June 1, 2017 Amazon Refunds Amazon begins $70 million refund process over unauthorised IAPs made by children Get your applications in before May 28th 2018
May 16, 2017 Looking Ahead The future of in-app purchase monetisation in mobile games Scientific Revenue's William Grosso discusses the evolving monetisation landscape
April 11, 2017 Minecraft Marketplace Minecraft introduces IAPs to pay content creators in new marketplace Community members can now make cash from their creations
December 7, 2016 Hack The Mind How to use irrational thinking to boost your IAP revenue by 335% Imperia Online's COO explains it all
December 2, 2016 Projection Or Pipe Dream? "IAPs in India are going to be tough nut to crack" What stands between India and $1.1 billion?
December 2, 2016 Indian Mavens Will India's mobile games market really be worth $1.1 billion by 2020? Indian Mavens discuss App Annie's projections
December 1, 2016 Indie Mavens How useful are ads for indies in their free-to-play games? Our Indie Mavens weigh in
December 1, 2016 Noobs Welcome Best practices for implementing IAP starter packs in free-to-play games How to break the psychological barrier
November 11, 2016 Amazon Iap Amazon ordered to pay parents up to $86 million for unauthorised IAPs made by children Federal judge orders year-long claims process
November 4, 2016 Iap Inspector How does Peter Molyneux's The Trail monetise? IAPs from the players' perspective
October 27, 2016 Iap Inspector How does Best Fiends Forever monetise? IAPs from the players' perspective
October 26, 2016 Keep It Casual The best practices for mobile ad monetisation with casual gamers Tamalaki's Martine Spaans explains
October 12, 2016 'tis The Season Halloween and Thanksgiving are just as important for mobile game marketers as Christmas So says AppsFlyer
October 11, 2016 Suns Out Thumbs Out Average cost per paying mobile game player falls by 47% in first half of 2016 iOS users are more likely to spend though
September 30, 2016 Iap Inspector How does Animation Throwdown: The Quest for Cards monetise? IAPs from the players' perspective
September 5, 2016 Making Of A rich game for a casual market: The making of Mobius Final Fantasy Producer Yoshinori Kitase talks us through the game's development
August 31, 2016 Pgc Helsinki Speaker Spotlight Asking the right questions: Scientific Revenue on the monetisation mistakes most developers make CEO William Grosso breaks it down
August 12, 2016 Not Just A Fad Pokemon GO players are more engaged and willing to spend than ever In New Zealand anyway
July 13, 2016 Sweetspot How do mobile game developers balance their ad and IAP monetization strategies? DeltaDNA asks the question