Segmentation Rules How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
February 10, 2016 Outgunning The Rest No competition: Machine Zone owned the US UA battlefield in Q4 2015 Sensor Tower reveals the damage
January 12, 2016 Tv Ad Spending Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015 Nearly $100m spent by Machine Zone
January 5, 2016 Matured Flurry says the number of mobile game sessions declined in 2015 Where now for growth?
October 21, 2015 Number Crunching Ranking King, Zynga, EA, Gameloft and Glu in terms of their revenue and player reach Graphing success and failure
August 19, 2015 A Golden Ratio How Glu Mobile balances UA spend and in-game advertising revenue Spend vs Save
August 7, 2015 Ad This Up AdRally boosts MMX Racing ad ARPDAU by 46% UK studio Hutch has a new ad mediation strategy
July 1, 2015 Untapped Potential In-app messaging inspires 3.5 times higher retention But only a third use it
June 4, 2015 Programmatic Power How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94% More is more
May 28, 2015 Skyrocket Google Play games revenue in Q1 2105 soared by 50% Market growth set revenue flying throughout 2014
May 27, 2015 Today's Prediction Mobile games to be worth over $22 billion in 2015... maybe Superdata makes a guess
May 21, 2015 Ad Rank AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention Facebook still rules for reach, however
May 12, 2015 Ways To Spend Video and Facebook still the most effective UA channels AdColony marks the status quo
May 5, 2015 East Shift Asia to be more than half the world's $45 billion mobile game market by 2018 Digi-Capital research predicts big changes.
April 24, 2015 Rising Tide $7.7 billion Chinese mobile game market to overtake US in 2016 Newzoo calls the changes
April 14, 2015 Signal To Noise Is Facebook becoming a more expensive and less effective place to advertise mobile games? CTRs down, CPCs up
March 24, 2015 Tse Says Yes One week on, investors add $6 billion to Nintendo and DeNA's value The market gives unqualified support
February 24, 2015 Ac/dc Metaps seeks the most similar and dissimilar Google Play game markets Not all markets were created equal
February 19, 2015 New Stream Zynga generated $153 million of revenue from in-game ads in 2014 Money for old eyeballs
January 22, 2015 Chart Of The Year Are CPI costs really rising? Yes, but it depends on the UA channel
January 16, 2015 Chart Of The Week Does Monument Valley prove China can be a paid game market? Ranks #2 globally
January 16, 2015 Chart Of The Week Monument Valley is either a massive success or a demonstration of paid games' upside cap The glass is half....
January 6, 2015 Chart Of The Week Stasis at the top: 7 of 2014 top grossing apps were there in 2013 No room at the top
December 15, 2014 Chart Of The Week China mobile game market was worth $1.1 billion in Q3 2014 but growth is slowing Down into double digit year-on-year
December 10, 2014 Chart Of The Week Beating RPGs for retention, CCGs are ruling and saturating the Chinese mobile market Trumping it
November 25, 2014 Chart Of The Week How TinyLoot increased Smash Bandits' retention 50% and doubled ARPU Engaged players spend more
November 6, 2014 Chart Of The Week Everywhere is a boomtown for Com2uS, but especially Europe and Asia Korea is now the laggard
November 3, 2014 Chart Of The Week If you don't think in-game advertising can generate serious cash, look away now A simple lesson from Glu Mobile
October 30, 2014 Data Despite growth of 73%, iResearch claims the $4 billion Chinese mobile games market is 'maturing' Estimates Q3 market value at $1.1 billion
October 23, 2014 Data Fast-growing and canabalistic, the mobile games market will be worth $41 billion by 2017 Newzoo predicts $25 billion worth in 2014
October 22, 2014 Chart Of The Week RPGs take top grossing share from card-collection games on Japanese Google Play charts Metaps marks the changes
October 13, 2014 Chart Of The Week 43% of the 'red hot' $4.5 billion Latin American game is mobile Growing 16% year on year
October 6, 2014 Chart Of The Week Five crazy deals which have inflated the games M&A bubble during 2014 Show me the profits
September 23, 2014 Chart Of The Week Body-mounted wearables are attracting the most VC investment Generating 10x leverage post-crowdfunding
September 19, 2014 Chart Of The Week Social casino game Slotomania generates 15% higher ARPU on Amazon than iOS Reaching your target audience
September 16, 2014 Chart Of The Week Compared to Supercell, Microsoft paid 100 percent too much for Minecraft, says analyst Digi-Capital crunches the numbers
September 15, 2014 Chart Of The Week Apple clamping down on reskinners with new App Store algorithm Under the skin
September 11, 2014 Chart Of The Week Russians fighting for the Empire according to player choice in Star Wars Commander Rebels need reinforcements in Europe and North America
September 10, 2014 Data The intersection of iPhone-owning watch-wearers wanting to spend $349 looks small Dirty straw poll suggests price is also an issue
September 2, 2014 Chart Of The Month Q2 in review: IGG and CMGE's growth impresses, while Zynga, King and GungHo have the cash to strike Breaking down the financial quarter
August 27, 2014 Chart Of The Week Cost of loyal users and installs rises to second highest level ever Fiksu tracks the increase
August 20, 2014 Chart Of The Week Why every developer should be looking to harness the power of push Push and pull
August 15, 2014 Chart Of The Week Chart of the Week: How GungHo stole the Japanese mobile game industry from DeNA and GREE Times they are a'changing
August 13, 2014 Chart Of The Week How historic success and games-as-a-service expertise is keeping DeNA profitable Rage of Bahamut etc still doing great business
August 7, 2014 Chart of the Week: Women more likely to invest time and money in mobile gaming They are the big spenders, says Flurry
June 9, 2014 Chart Of The Week 20% of US mobile users played a King game in May 2014 But the trend is downwards
June 2, 2014 Chart Of The Week King and GungHo games now bringing in more revenue than Nintendo's entire library Slipping down the ranks