January 23, 2024 Pgc London King’s senior UX writer Greta Septinia talks conversion and "actionable microcopy" in Candy Crush At PGC London, Greta Septinia discusses content design at King
November 23, 2023 Increasing Conversions Adjust and TikTok boast 220% iOS app conversion leap with SKAdNetwork 4 Adjust and TikTok have recorded conversion volumes across 37 apps in the UK, US and Japan
February 23, 2023 Report Longer ads are performing better than shorter ads Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration