Influencer Insider Information Why you’re not seeing ROI on your influencer campaigns and how to fix them
June 24, 2023 Event Highlights Global trends, influencers and esports: insights from GameExpo Summit Our first live event in Dubai delivered essential facts, figures and opinions about the worldwide game development scene (part I)
March 22, 2023 Living Legends At Gdc23 Virtual influencer Babka and cyber-cat sidekick Nushi team up to celebrate game developers around the world at GDC Developers will be interviewed live on Twitch to discuss their latest games. Babka and Nushi are showcased at a prime location in GDC Moscone South Lobby
January 25, 2023 Marketing Skills How to form a successful influencer marketing strategy in 2023 The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results
October 20, 2022 Advert Averse FTC plans to regulate "deceptive" ads that target children’s insecurities Young people aged 13 to 18 now spend 8.5 hours per day on their devices
September 27, 2022 News ASUS Republic of Gamers announces gaming tournament to promote new mobile device PUBG and Call of Duty mobile will form the playlist for a series of “Exclusive Influencer tournaments” to promote ROG’s new phone.
August 9, 2022 Interactive Influencer Insight Influencer marketing in gaming: How to promote RPGs on Twitch How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...
March 31, 2022 Combine And Continue Flexion acquires influencer marketing agency Audiencly for $10.4 million Will explore new revenue and UA opportunities in a wider market
February 14, 2022 Meet The Experts Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators Meet the mobile gaming UA experts at Pocket Gamer Connects London
January 31, 2022 Under The Influence Flexion invests in influencer marketing startup Liteup Media Acquiring an initial 20% to boost revenue for partnered developers
December 1, 2021 Beast Boosts Brawl Stars Brawl Stars US downloads surge 350% following sponsorship of Mr Beast's Squid Game Approximately 324 million lifetime downloads
February 12, 2021 Pgc Digital PGC Digital: Designing games with infleuncers in mind "As each year passes it has become more imperative for influencers to be involved at each stage of a game"
February 4, 2021 Live And Kicking How Supercell continues to grow multi-billion dollar hit Clash Royale five-years on "There’s a reason that battle passes are so popular in the industry nowadays"
December 24, 2020 Asynchronous Or Synchronous Why "2021 will be the year of mobile esports" according to Ryu Games' Nick Contino "I think we’ll see all of the big players jump into the space"
December 22, 2020 Positive Influence? Game influencers could get hit by weird additions to US coronavirus relief bill Amendments to the legislation could give companies an edge in handling how their IP is used
November 11, 2020 Pgc Digital PGC Digital: Is the influencer market maturing? "You are dealing with people that really know what they are doing"
June 10, 2020 Pgc Digital PGC Digital: Kast's Max Sjöblom on understanding and working with influencers Learning their shtick and being transparent
April 15, 2020 Yoke On Tiktok Why influencer marketing firm Yoke thinks TikTok is "the platform of the future" Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
March 27, 2020 Gameinfluencer Ceo GameInfluencer appoints David An as new CEO Former MD and VP of BD at Aeria Games
February 25, 2020 Joyconboyz Desmond 'Etika' Amofah mural commemorated in Pokemon GO Popular reacts YouTuber took his life in June 2019
December 19, 2019 It's Heating Up JetFuel CEO Tim Lenardo on the state of influencer marketing "Achieve success in the dubious world of fake followers, bots, and algorithmic ranking"
December 18, 2019 Pgc London Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track One of 15 tracks to feature at the event
December 17, 2019 Kinda Mobile Kinda Funny's Greg Miller and Tim Gettys on Apple Arcade and Google Stadia "Google Stadia failed on its first impression"
December 11, 2019 Hype Balance Nitro Games' Maria Maunula on working with influencers But maintaining your integrity
November 7, 2019 Channeling Outerminds partners with PewDiePie again for Pixelings game Arrives in app stores on November 15th, 2019
August 29, 2019 Lacking Influence Futureplay: We blew our brand marketing budget on influencers "It failed miserably. So we donated $10k to charity instead"
August 5, 2019 Data Leak E3 organiser ESA leaks contact details of journalists, influencers and analysts US trade body has apologised for the, er, "inconvenience" that this has caused attendees
July 17, 2019 Stepping Down Yogscast CEO Mark Turpin steps down amidst sexual harassment allegations Another creator from the network was dropped last month
June 24, 2019 Marketing Strategies The 2019 mobile game marketing strategies that work App Radar's Genie Patrathiranond offers some key tips
June 21, 2019 Esports And Kpl Check out the Esports and Key Opinion Leaders track at Pocket Gamer Connects Hong Kong Pocket Gamer Connects Hong Kong will run from July 17th to 18th
June 21, 2019 'busiest Lady In The Biz' What’s Good Games’ Andrea Rene on the state of mobile, Apple Arcade and 12 years in the games industry "If you don’t have the passion somebody will take your place"
June 17, 2019 Roundup Games industry roundup: The big trends at E3 2019, Dr Disrespect banned from Twitch, and blockchain's increased E3 presence 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
June 10, 2019 Roundup Games industry roundup: Behind Total war: Three Kingdoms' success, blockchain game Project Genesis heads to Steam, and YouTube defends targeted harassment 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
June 3, 2019 Roundup Games industry roundup: Inside Superhot's success, Theta Labs and Animoca raise funds for blockchain, and YouTube Gaming shuts down 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
May 20, 2019 Roundup Games industry roundup: What's next for SpatialOS, influencers discuss mental health, and CryptoKitties dev's new game 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
May 13, 2019 Roundup Games industry roundup: US Senator introduces loot box bill, blockchain gaming's state of play, and influencer distrust 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
May 7, 2019 Roundup Games industry roundup: Inside Switzerland's games industry, CryptoKitties dev's new game, and YouTube confronts issues 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
April 29, 2019 Roundup Games industry roundup: Slight Mad's Mad Box trademark dispute, blockchain fundraising challenges, and India lifts TikTok ban 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
April 23, 2019 Roundup Games industry roundup: Why Dodge Roll has parted ways with Enter the Gungeon, and Tencent does its own blockchain-based Pokemon Go 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
April 15, 2019 Strange Brawl With The Stars brings Stranger Things to Supercell's arena fighter Brawl Stars bets on fan favourites in a new show hosted by mobile esports influencer Chief Pat
April 15, 2019 Roundup Games industry roundup: The big Tim Sweeney interview, Animoca Brands' $12m warchest, and the cost of influencer marketing 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
April 8, 2019 Influencer Marketing 43% of influencers paid to do a sponsored video for a game will do it again for free Nevaly MD looks into the benefits of sponsored videos
April 8, 2019 Live Streaming The cost of running an influencer marketing campaign on streaming channels A 24-hour campaign over 100 channels could cost around $60,000
April 1, 2019 Roundup Games industry roundup: EU votes to pass Article 13, what art assets to use in marketing, and Blockchain Gamer Connects heads to Hong Kong 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
March 28, 2019 Clash With Ash Clash Royale YouTuber Ash CWA on the ever-changing mobile esports scene and dealing with influencers "The biggest misconception I've seen from companies when it comes to making competitive games is that they need to act immediately"
March 25, 2019 Roundup Games industry roundup: Google Stadia insights, Blockchain Game Alliance opens up, and TikTok explained 15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
March 19, 2019 Influential GDC 2019: YouTube head of gaming Ryan Wyatt and YouTuber MatPat discusses Google Stadia creator experience YouTube's Ryan Wyatt and YouTuber MatPat took to the stage during Google's GDC reveal
March 13, 2019 Global Branding WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese