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![Top tips: How to optimise ad placements to boost your game](https://media.pocketgamer.biz/2023/12/124767/anna-with-unity-logo-r100x100.jpg)
Top tips: How to optimise ad placements to boost your game
Unity’s Anna Popereko is back with more tips on how to maximise your ad strategy
![New Year - New Ad Strategy: Expert tips and predictions for mobile game advertising in 2024](https://media.pocketgamer.biz/2023/12/124735/murad-khalilov-nexters-r100x100.jpg)
New Year - New Ad Strategy: Expert tips and predictions for mobile game advertising in 2024
Nexters Murad Khalilov offers top tips to take into 2024 to maximise your advertising strategy
![Market analysis: How behavioural data is helping to bust stereotypes in the world of gaming](https://media.pocketgamer.biz/2023/10/124114/christie-hartbarger-measure-protocol-r100x100.png)
Market analysis: How behavioural data is helping to bust stereotypes in the world of gaming
Measure Protocol’s Christie Hartbarger shares an overlook into consumer digital behaviour
![Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”](https://media.pocketgamer.biz/2023/1/120340/noor-khrais-maysalward-r100x100.jpg)
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”
![The games market in China is back on track after a quietly impressive 2020](https://media.pocketgamer.biz/2020/12/108211/pixaj-r100x100.jpg)
The games market in China is back on track after a quietly impressive 2020
Nativex's Alexander Janssens comments on the resurgence of China's mobile industry