Company Profile
Last Updated:
Jan 2nd, 2024
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About
Description
Since 2012, we’ve been at the forefront of changing how brands think about growing their app businesses.
From being the first to develop an ROI-focused approach to optimizing users to finding new ways of helping mobile businesses get more from their apps, our goal has always been to help mobile app companies connect to their audiences.
Today, we challenge the status quo by developing innovative technologies that help you advance app visibility and build your brand in the long term.
Company Coverage
pgbiz
News
Mar 26th, 2024
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
pgbiz
News
Mar 6th, 2024
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
pgbiz
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
pgbiz
Interview
Jan 31st, 2024
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
pgbiz
Interview
Dec 20th, 2023
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
pgbiz
Interview
Nov 21st, 2023
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
pgbiz
Interview
Sep 15th, 2023
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
pgbiz
Interview
Aug 31st, 2023
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
pgbiz
Interview
Aug 10th, 2023
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
pgbiz
Interview
Jul 19th, 2023
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
Top Stories
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Future Games Show 2024 | Jun 8th | |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
Popular Stories
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Feature
Jun 3rd, 2024
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Feature
May 29th, 2024