Profile
About
About
Oxana Fomina is the founder of Gradient Universe, a Games Analytics consultancy . Since 2017, the company helps game developers improve game profitability through live ops strategy optimization. Oxana is a mobile gaming industry speaker and writer. She is a creator of a unique strategic game analytics focused on improving engagement, retention, and monetization. The system considers psycho-social behavior patterns and games economics for ROI and LTV optimization. Over a decade experience in the industry allows her to support top developers and foresee trends and new strategies to achieve high results.
Articles featuring Oxana Fomina
Articles featuring Oxana Fomina
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Top Stories
![App Store developers can start nominating their games for featuring later this year](https://media.pocketgamer.biz/2024/2/125525/appleapp-store-logo-r50x50.jpg)
App Store developers can start nominating their games for featuring later this year
![Apple joins generative AI revolution with Apple Intelligence and ChatGPT support](https://media.pocketgamer.biz/2024/2/125479/pgb-article-apple-ai-1200x600-r50x50.jpg)
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
![Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact](https://media.pocketgamer.biz/2024/6/127533/monopoly-go-candy-crush-garena-free-fire-r50x50.jpg)
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
![Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization](https://media.pocketgamer.biz/2024/6/127527/chris-okelly-devsisters-ip-talk-r50x50.jpg)
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
![Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization](https://media.pocketgamer.biz/2024/6/127527/chris-okelly-devsisters-ip-talk-r50x50.jpg)
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
![Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target](https://media.pocketgamer.biz/2024/6/127522/hot-five-june-2-2024-r50x50.jpg)
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |