Marketing
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- All [61]
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- Feature [11]
- Job News [25]
News
Mar 18th, 2024
Analytics firm Sensor Tower has just bought rival, Data.ai
The move essentially gives Sensor Tower a clean sweep in the app analytics space
Feature
Mar 18th, 2024
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
Interview
Feb 8th, 2024
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
Data & Research
Feb 7th, 2024
New SocialPeta 2023 white paper highlights growth and emerging markets
Comment & Opinion
Jan 16th, 2024
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns
News
Jan 11th, 2024
Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens tracks
Interview
Dec 20th, 2023
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
News
Dec 6th, 2023
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
News
Nov 29th, 2023