Hyper-casual Growth
Hyper casual games lead ad media buys at 34% share, with US at the forefront of ad spend
Mintegral's latest casual gaming report reveals that video ads lead the casual market with 70% market share
Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.