Marvellous Mena
The race to 2030: How MENA governments turned games into a national ambition
Saudi Arabia, the UAE and Morocco all have 2030 gaming visions, but ambitions and plans are not the same thing
It's not just about shifting from one pocket to another. There actually is incremental growth.
I think the game has made such a real difference in people’s lives that they have a loyalty to it that’s really special.