Soft Launch
47 top mobile games in soft launch right now
The top mobile games in soft launch right now
Squeezed Margins
Matthew Ball interview: Can new stores and D2C turn the tide on high UA costs?
A look at mobile gaming's discovery challenges and the pressure on profit margins as marketing and ad exchange expenses soar
New Offerings
Roblox to take cut of in-game brand deals from 2027 under new advertising rules
The company is restructuring its ad ecosystem to position Roblox as a full-scale media and commerce channel, not just a games platform
Latest
Podcast | Episode 86
The final word on GDC | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 86...
Milestone
Devsisters outlines multi-game expansion for CookieRun as franchise surpasses $1 billion
Series has crossed 300m players and $1bn in revenue to become a global IP
New Offerings
Amazon plans smartphone comeback years after Fire Phone failure
The new device is less about hardware competition and more about controlling daily customer interactions
New Partnerships
Supercell partners with Taika Waititi to launch new character in Brawl Stars
The collaboration signals a shift from traditional marketing toward story-driven promotion for live service games.
Pgc Barcelona 2026
Speakers from Zynga, Rovio and Layer AI set for Pocket Gamer Connects Barcelona 2026
First speakers among 100+ revealed for returning games industry event on June 15th-16th
New Offerings
Epic Games opens Star Wars tools to creators as branded content push expands inside Fortnite
The release represents one of the largest IP integrations on the platform to date
Editor's Picks
Epic Interview
Epic Games Store GM says Google deal marks a "meaningful reset" for mobile market
Steve Allison discusses why it made that Google deal, the challenges of overcoming incumbents, and its approach to discovery
Us Best Of 2026
The Top 30 US Mobile Game Makers of 2026
The US movers and shakers of the last 12 months revealed!
Candy Campaign
How a Candy Crush video series triggered an "incredibly valuable" feedback loop
Fans give constructive feedback off the back of behind-the-scenes series Crush & Tell
Opinion
The issue is not a lack of talent or ambition. It is a restriction of opportunity.
Dr Marie-Claire Isaaman on issues around talent retention.
Google’s new fee structure should give developers more flexibility in how they monetise and engage players
Joanne Lacey on Google's changes to the Play Store.
#Pocket Gamer Connects
Pgc Summit Shanghai
How Pocket Gamer Connects Summit Shanghai is your gateway to the world’s largest games market
Games industry summit returns on July 29th to connect East and West
Pgc Summit MalmÖ
How MeetToMatch will maximise deal-making at Pocket Gamer Connects Summit Malmö
Two-day networking event coming to the Nordic games industry on May 27th to 28th
Pgc Barcelona
Save up to €290 on PGC Barcelona before Super Early Bird offer ends
Last chance to save - tickets start from just €98 until Thursday, March 19th
Pgc Barcelona 2026
Ten ways you’ll benefit from meeting the games industry in Barcelona this June
PG Connects Barcelona will bring together investors, publishers, platforms and developers for high-value networking on June 15th-16th
Industry Voices
Week In Views
ByteDance's Moonton acquisition, Fortnite's Google Play comeback and a $2bn milestone for Farm Heroes Saga | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
“A tale of two halves”: The Mobile Mavens weigh in on GDC 2026
From smaller attendance to a greater focus on meetings and side events, our Mobile Mavens discuss GDC 2026
Industry Insights
The link between product and marketing teams in a competitive market
Evgenii Dobrelia examines how closer collaboration between product and marketing teams is becoming critical in an increasingly competitive games market
Industry Insights
From CPI to LTV: How player motivations are powering hybridcasual’s big wins
Giacomo Maragliulo explains how player motivations are reshaping UA strategy and stronger hybridcasual performance
Marvellous Mena
"Cultural relevance matters, but so does international production quality"
Dawn of Game’s co-founder Gilbert Ewangue talks self-funded development, community growth and building Kwat Fou
#MENA
Acquisitions
ByteDance to sell Moonton to Savvy Games Group in $6bn deal
The move marks another major expansion for Savvy Games Group
Strategic Move
Saudi Arabia acquires a fresh 5.03% stake in Capcom through EGDC
The investment is positioned as a financial play targeting capital gains and dividends
Monetisation In Africa
Africa’s monetisation debate: founders weigh in on mobile, PC, and the realities of game revenue
Several founders warn that treating Africa as a single gaming market ignores the continent’s diverse economic and payment realities
Developer Support
Tenjin joins Turkish government incentives programme for game developers
Eligible Turkish studios can now receive government reimbursement when using Tenjin’s services
Deals, Mergers & Acquisitions
Developing Next-gen Mobile Titles
Supercent and Sumo Digital sign strategic MOU to co-develop next-generation mobile titles
The MOU brings Supercent’s mobile-first innovation and data-driven publishing ecosystem together with Sumo Digital’s deep development expertise and cross-platform capabilities
Funding News
Afrime Studios enters seed round after raising $400,000 to build afrofuturistic RPG Unyverse
The studio is targeting an estimated 670m gamers of African descent globally
Acqusitions
Nazara to acquire a 50% controlling stake in Bluetile and BestPlay in $100m deal
The company has an option to acquire the remaining stake by 2028
New Partnerships
Krafton signs strategic alliance with Hanwha Aerospace to develop real-world AI systems
The company will back a $1bn fund targeting AI, robotics and defence startups
M&a
Smartly signs letter of intent to acquire measurement platform Incrmntal
Terms of the deal were not disclosed
Funding News
Quicksave Interactive secures HyperScope Ventures investment for Playables.ai
Playables.ai enables advertisers to create playable ads using simple prompts rather than traditional development workflows
Funding News
Cheer Games raises $4.5m pre-seed to build puzzle franchises
The studio plans to use the funding to develop new puzzle titles and expand its Barcelona team
Jobs News
New Offerings
Values Value and InGame Job launch 10th annual survey tracking global games industry employment
Study draws on thousands of developers to map labour market trends worldwide
Jobs News
Ubisoft names Julien Bares as GM of mobile and casual-focused Creative House 5
Former Tencent Games and 2K veteran will head up division home to Ketchapp, Kolibri and others
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
New Offerings
Former PlayStation and Xbox hiring lead launches Rocket Game Talent
New boutique firm aims to help studios scale hiring operations
Job News
Beyond The Pixels strengthens leadership ahead of its debut title Astro Burn
Former Fnatic and GIANTX CEO Wouter Sleijffers joins the studio as chief operating officer
#Regulation
Apple Troubles
German publishers urge antitrust fine against Apple ATT
Industry groups say Apple’s proposed ATT changes fail to resolve competition concerns
Security Review
Report: Trump administration reviews Tencent gaming investments over security concerns
Officials are assessing whether the company’s investments pose potential national security risks.
Child Safety
UK consultation on kids’ online lives: what the video games industry needs to know
Celia Pontin explains the UK government’s consultation on keeping children safe online
Week In Views
Games industry regulation tightens and transmedia insights with the Umamusume: Pretty Derby movie director | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
More News
New Offerings
LinkedIn launches new logic puzzle game Patches
New title challenges players to complete grids with no gaps or overlaps
Environmental Impact
PlanetPlay rallies games industry for global “Battle for the Habitats” campaign
Industry-wide initiative aims to raise $1m for environmental conservation
Finding Fortnite
Fortnite is back on the Google Play Store today
Epic’s flagship returns after more than 5.5 years
Major Milestone
King’s Farm Heroes Saga officially hits $2 billion
PocketGamer.biz has learned that Farm Heroes Saga reached the $2 billion lifetime revenue mark
Company Growth
Playstack profit jumps 59% as Balatro and Abiotic Factor drive record sales
Balatro gains momentum through 25 IP collaborations and a top-performing premium mobile version
New Offerings
Sustainable Games Alliance rolls out energy-saving tools across major engines
New plugins target Unreal, Unity and Godot to reduce power usage at scale
Milestone
Deluxe Creation’s Stickman Fight: Magic Brawl surpasses 300,000 downloads
International audiences drive the game’s strongest revenue performance
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Podcasts
Podcast | Episode 85
The future of Xbox and Pokémon's 30th anniversary | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 85...
Podcast | Episode 84
Scopely's $1bn Loom Games deal and Matthew Ball's State of Video Games report | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 84...
Podcast | Episode 83
Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 83...
Podcast | Episode 82
What do game developers really think of Project Genie? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 82...