Exclusive Events
Pokémon Go Fest, the National Trust and the value of exclusive regional campaigns
We speak with Pokémon Go head of EMEA marketing Jack Wilcock about local partnerships and exclusive UK events
The biggest challenge for startups isn't just building a great product, it's making sure the right people know they exist.
In the words of one leader: 'If we can access even a niche of a niche in the Chinese market, it will fund the rest of the studio'.