Privacy

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Facebook and Instagram to introduce ad-free subscriptions in EU News Oct 31st, 2023

Facebook and Instagram to introduce ad-free subscriptions in EU

Meta aims to appease EU privacy regulators with €9.99 per month subscription fee

InMobi acquires consent management platform Quantcast Choice News Aug 16th, 2023

InMobi acquires consent management platform Quantcast Choice

The acquisition comes amid a growing push for stricter privacy regulations worldwide

Apple enters the ATT endgame as its quest for privacy enters its final battle News Jul 31st, 2023

Apple enters the ATT endgame as its quest for privacy enters its final battle

Now they'll require developers to explain their use of certain APIs with non-compliant apps rejected by App Store Connects from Spring 2024

Global app install ad spend projected to hit $94.9 billion in 2025 News Jul 11th, 2023

Global app install ad spend projected to hit $94.9 billion in 2025

The total represents a rise of 20% from the current figure

ATT opt-in rates for gaming climb to 37% as users grow more data savvy News Jul 3rd, 2023

ATT opt-in rates for gaming climb to 37% as users grow more data savvy

Adjust data shows acceptance is becoming more widespread thanks to user knowledge and publisher communication

Apple to introduce Privacy Manifests, the "Destroyer of fingerprinting" News Jun 7th, 2023

Apple to introduce Privacy Manifests, the "Destroyer of fingerprinting"

The new manifests will deliver information to developers of what their SDK’s gather and why

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds News Jun 5th, 2023

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds

Latest research shows this is the most popular, and most effective

Surfshark analyses data acquisition by top mobile games, from knowing your location to reading your texts News Jun 5th, 2023

Surfshark analyses data acquisition by top mobile games, from knowing your location to reading your texts

More than 500 apps were analysed in the full study

AppsFlyer’s Adam Smart on why cross-platform is the future Interview May 24th, 2023

AppsFlyer’s Adam Smart on why cross-platform is the future

AppsFlyer has launched a new multi-platform measurement solution, perfectly timed to catch the new wave of cross-platform content

As Apple prepares to open up, they remind us of what's waiting to get onto iOS News May 22nd, 2023

As Apple prepares to open up, they remind us of what's waiting to get onto iOS

Apple rejected 1.7 million unsecure apps and prevented over $2 billion in fraudulent transactions last year

Will Apple’s iOS sideloading be a Europe exclusive? News May 2nd, 2023

Will Apple’s iOS sideloading be a Europe exclusive?

Could major regional differences be coming in iOS 17?

What's next for hypercasual marketing in 2023? Feature Apr 21st, 2023

What's next for hypercasual marketing in 2023?

Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead

9 out of 10 mobile titles not compliant with privacy regulations News Apr 18th, 2023

9 out of 10 mobile titles not compliant with privacy regulations

90% of 269 titles ignored user privacy in some form

Almost a quarter of children’s games in the UK violate the ICO’s age appropriate design code News Feb 27th, 2023

Almost a quarter of children’s games in the UK violate the ICO’s age appropriate design code

The Children’s Code sets out standards which companies must follow in order to stick to data protection law

TikTok faces fresh regulatory challenges in the EU and Canada News Feb 27th, 2023

TikTok faces fresh regulatory challenges in the EU and Canada

The European Commission has banned employees from using TikTok, while Canada has launched an investigation into the platform

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