Creativity

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Metaverse company Roblox wants employees back in the office News Oct 18th, 2023

Metaverse company Roblox wants employees back in the office

Despite pioneering the virtual space, Roblox believes in-person is better for innovation and creativity

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming Interview Aug 10th, 2023

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences Interview Jul 19th, 2023

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more

Supercell CEO lays out “the defining challenge” for mobile gaming News Feb 16th, 2023

Supercell CEO lays out “the defining challenge” for mobile gaming

Ilkka Paananen explains Supercell’s philosophy and keys to success in his annual blog post

Sega opens new California-based office to encourage creativity and facilitate streaming News Dec 8th, 2022

Sega opens new California-based office to encourage creativity and facilitate streaming

Office will be a space for 235 employees across Sega and Atlus

NetEase Games’ new studio Jar of Sparks hopes to build "new franchises" News Jul 19th, 2022

NetEase Games’ new studio Jar of Sparks hopes to build "new franchises"

Founding member of Xbox Live Jerry Hook to lead the studio

Where to get ideas for future creatives Comment & Opinion Nov 23rd, 2021

Where to get ideas for future creatives

If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips

Mobile marketing is crucial for a successful app in the post-COVID-19 era Comment & Opinion Oct 11th, 2021

Mobile marketing is crucial for a successful app in the post-COVID-19 era

SocialPeta provides insight into global ad campaigns to help developers find their inspiration

Facebook Gaming launches second round of Black Creator Program News Aug 24th, 2021

Facebook Gaming launches second round of Black Creator Program

Part of Facebook’s $200 million pledge to support Black-owned businesses

Facebook Gaming launches Black Gaming Creator Program News Dec 8th, 2020

Facebook Gaming launches Black Gaming Creator Program

To support Black creators on its platform

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming Interview Aug 4th, 2020

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming

"The course mainly helped me realise that looking at data and coming up with a concrete plan was much more my strength"

Roblox partners with Disney for Star Wars Winter Creator Challenge News Nov 19th, 2019

Roblox partners with Disney for Star Wars Winter Creator Challenge

Players can earn limited-edition virtual items inspired by the new Star Wars film

Peter Molyneux on innovation and why he could have been "so much more successful" had he focused on sequels News May 28th, 2019

Peter Molyneux on innovation and why he could have been "so much more successful" had he focused on sequels

Famed UK games designer discusses what innovation means and where to find it

Jobs in Games: Future Games of London’s Elizabeth Sampat on being a creative director and the truth about the 'Idea Guy' Interview Apr 11th, 2019

Jobs in Games: Future Games of London’s Elizabeth Sampat on being a creative director and the truth about the 'Idea Guy'

"Make games. Even if you can't do everything you need to do - find other people and make games with them"

Where do indies and innovative ideas fit in the current mobile games market? Mobile Mavens Dec 7th, 2018

Where do indies and innovative ideas fit in the current mobile games market?

Our indie Mavens weigh in

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