Creativity

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NetEase Games’ new studio Jar of Sparks hopes to build "new franchises" News Jul 19th, 2022

NetEase Games’ new studio Jar of Sparks hopes to build "new franchises"

Founding member of Xbox Live Jerry Hook to lead the studio

Where to get ideas for future creatives Comment & Opinion Nov 23rd, 2021

Where to get ideas for future creatives

If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips

Mobile marketing is crucial for a successful app in the post-COVID-19 era Comment & Opinion Oct 11th, 2021

Mobile marketing is crucial for a successful app in the post-COVID-19 era

SocialPeta provides insight into global ad campaigns to help developers find their inspiration

Facebook Gaming launches second round of Black Creator Program News Aug 24th, 2021

Facebook Gaming launches second round of Black Creator Program

Part of Facebook’s $200 million pledge to support Black-owned businesses

Facebook Gaming launches Black Gaming Creator Program News Dec 8th, 2020

Facebook Gaming launches Black Gaming Creator Program

To support Black creators on its platform

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming Interview Aug 4th, 2020

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming

"The course mainly helped me realise that looking at data and coming up with a concrete plan was much more my strength"

Roblox partners with Disney for Star Wars Winter Creator Challenge News Nov 19th, 2019

Roblox partners with Disney for Star Wars Winter Creator Challenge

Players can earn limited-edition virtual items inspired by the new Star Wars film

Peter Molyneux on innovation and why he could have been "so much more successful" had he focused on sequels News May 28th, 2019

Peter Molyneux on innovation and why he could have been "so much more successful" had he focused on sequels

Famed UK games designer discusses what innovation means and where to find it

Jobs in Games: Future Games of London’s Elizabeth Sampat on being a creative director and the truth about the 'Idea Guy' Interview Apr 11th, 2019

Jobs in Games: Future Games of London’s Elizabeth Sampat on being a creative director and the truth about the 'Idea Guy'

"Make games. Even if you can't do everything you need to do - find other people and make games with them"

Where do indies and innovative ideas fit in the current mobile games market? Mobile Mavens Dec 7th, 2018

Where do indies and innovative ideas fit in the current mobile games market?

Our indie Mavens weigh in

Inkle, Laser Dog, Creative Assembly and more games companies named in Creative England 50 News May 24th, 2018

Inkle, Laser Dog, Creative Assembly and more games companies named in Creative England 50

List celebrates top companies in UK creative industries channelling diversity and taking creative risks with ‘resonating messages’

Space Ape’s mobile games production funnel: Creating a genre-defining hit Feature May 10th, 2018

Space Ape’s mobile games production funnel: Creating a genre-defining hit

Product owner Nick Mansdorf discusses three steps to judge a game's potential

"F**k scale": Mark Pincus explains why a focus on product was integral to Zynga's endurance Interview Dec 1st, 2017

"F**k scale": Mark Pincus explains why a focus on product was integral to Zynga's endurance

The Zynga co-founder on creativity, failing fast and why the small details in games matter

as "Creative dissatisfaction": Why Indian indie Shailesh Prabhu swapped Mumbai for Copenhagen Interview Jun 7th, 2016

"Creative dissatisfaction": Why Indian indie Shailesh Prabhu swapped Mumbai for Copenhagen

Leaving home to chase the art

as India has a burgeoning indie scene, but can it find commercial success? Mobile Mavens May 5th, 2016

India has a burgeoning indie scene, but can it find commercial success?

Indian Mavens weigh up the creative/commercial balance

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