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Roblox partners with PubMatic to power video ads News Apr 12th, 2024

Roblox partners with PubMatic to power video ads

Ads will only be served to players aged 13 and up

Striking the perfect balance: How can mobile ads complement in-app purchases? Feature Oct 19th, 2023

Striking the perfect balance: How can mobile ads complement in-app purchases?

AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation

How to use rewarded video placements to boost puzzle game revenue Comment & Opinion Aug 31st, 2023

How to use rewarded video placements to boost puzzle game revenue

Unity’s Anna Popereko shares five tips on how to best implement rewarded videos in a puzzle game

How can the mobile games industry attract more brands? Comment & Opinion Aug 7th, 2023

How can the mobile games industry attract more brands?

Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them

Is this the end of GAM networks on mobile? Feature Jun 30th, 2023

Is this the end of GAM networks on mobile?

Ad Monetisation Manager Felix Braberg explains GAM networks and what publishers should do as the end is in sight for GAM resellers

as LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement Comment & Opinion Apr 3rd, 2023

LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement

Generative AI has caused quite the buzz in 2023 but what does it mean and how can it be used

SKAdNetwork 4.0 and how the new changes affect developers News Nov 10th, 2022

SKAdNetwork 4.0 and how the new changes affect developers

SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand

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