Video Advertising

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Mintegral launches Smart Video Capture and Editor for Playturbo News May 22nd, 2023

Mintegral launches Smart Video Capture and Editor for Playturbo

The feature allows advertisers to create multiple ads at once while easing localisation

Unity's Anna Popereko on rewarded video tips for meta match-3 games News May 17th, 2023

Unity's Anna Popereko on rewarded video tips for meta match-3 games

The game design consultant shares how to best implement video rewards for players

Playable ads have the lowest cost per install of all gaming ad formats News Feb 28th, 2023

Playable ads have the lowest cost per install of all gaming ad formats

Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data

Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary News Feb 9th, 2023

Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary

Engagement is impressive with nine out of 10 viewers watching their entire personalised video

Playable Factory launches Gearbox Video to streamline mobile video ad creation News Feb 8th, 2022

Playable Factory launches Gearbox Video to streamline mobile video ad creation

A tool to generate gameplay videos

Remote Working: How Luna Labs CEO Steven Chard runs the company across London and Minsk from home Interview Jun 30th, 2020

Remote Working: How Luna Labs CEO Steven Chard runs the company across London and Minsk from home

"I would say that being required to work remotely forced our hand internally to further improve our remote culture."

as The top global game advertisers in the US, Japan and South Korea for June 2019 News Jul 16th, 2019

The top global game advertisers in the US, Japan and South Korea for June 2019

SocialPeta data shows which games are generating the highest number of ad impressions

Chocolate's Unified Auction resolves in-app header bidding conundrum Comment & Opinion Sep 26th, 2018

Chocolate's Unified Auction resolves in-app header bidding conundrum

How Universal Auction can help developers make more money from ads by surfacing higher bids

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US Interview Jul 31st, 2018

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US

Head of strategy Omer Inonu explain all

How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games Comment & Opinion Jun 14th, 2018

How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games

Powering the renewed rise of casual gaming

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Static full-screen generate largest revenue share amongst casual games in the West News May 23rd, 2018

Static full-screen generate largest revenue share amongst casual games in the West

Appodeal surveyed a host of mobile casual games developers to look into monetisation trends

Space Ape's Fastlane: A growth engine fuelled with ads Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

Vungle brings its video ads platform to Samsung Galaxy Apps Store News Apr 25th, 2018

Vungle brings its video ads platform to Samsung Galaxy Apps Store

The initial rollout will be in the US and South Korea

Facebook tests playable ads on news feed News Apr 20th, 2018

Facebook tests playable ads on news feed

Audience Network release planned for later this year

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