Video Advertising

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Chocolate's Unified Auction resolves in-app header bidding conundrum Comment & Opinion Sep 26th, 2018

Chocolate's Unified Auction resolves in-app header bidding conundrum

How Universal Auction can help developers make more money from ads by surfacing higher bids

1 Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US Interview Jul 31st, 2018

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US

Head of strategy Omer Inonu explain all

How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games Comment & Opinion Jun 14th, 2018

How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games

Powering the renewed rise of casual gaming

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Static full-screen generate largest revenue share amongst casual games in the West News May 23rd, 2018

Static full-screen generate largest revenue share amongst casual games in the West

Appodeal surveyed a host of mobile casual games developers to look into monetisation trends

1 Space Ape's Fastlane: A growth engine fuelled with ads Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

Vungle brings its video ads platform to Samsung Galaxy Apps Store News Apr 25th, 2018

Vungle brings its video ads platform to Samsung Galaxy Apps Store

The initial rollout will be in the US and South Korea

Facebook tests playable ads on news feed News Apr 20th, 2018

Facebook tests playable ads on news feed

Audience Network release planned for later this year

Futureplay on the lucrative potential of view-to-play games Interview Oct 26th, 2017

Futureplay on the lucrative potential of view-to-play games

CEO Jami Laes discusses how rewarded video ads can improve monetisation

Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million News Aug 9th, 2017

Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million

Tremor Video DSP will operate as independent division of Taptica

Video ads are the top revenue generator behind IAPs News Jul 31st, 2017

Video ads are the top revenue generator behind IAPs

DIsplay and video ads make up half of mobile game publisher revenues

Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers News Jul 21st, 2017

Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers

Seriously, Jam City, Sega, Zeptolab and more now making use of the platform

View-to-play pioneer Futureplay Games looking beyond clickers to match-3 and more News Jun 28th, 2017

View-to-play pioneer Futureplay Games looking beyond clickers to match-3 and more

Soft-launching two new games soon

Facebook Audience Network introduces rewarded video ads for mobile games News Jun 28th, 2017

Facebook Audience Network introduces rewarded video ads for mobile games

Playrix reports 80% CPM increase

79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads News Jun 13th, 2017

79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads

Tapjoy asks gamers what ads they like to see

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