hybridcasual

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China generated over $42 billion in mobile user spend in 2023 News Nov 7th, 2023

China generated over $42 billion in mobile user spend in 2023

Mobile ad spend is projected to hit $362 billion this year

A casual revolution: Why even console devs want in on hybridcasual Feature Oct 17th, 2023

A casual revolution: Why even console devs want in on hybridcasual

Mobile changes fast, and while brave devs lead the way, there are plenty more happy to follow the lead

Matchingham Games wins Rising Star award at the Google App Summit in Dublin News Oct 16th, 2023

Matchingham Games wins Rising Star award at the Google App Summit in Dublin

The award is an endorsement of Matchingham’s rapid rise over the past few years

My.Games to launch Little Big Robots in every region but China News Aug 7th, 2023

My.Games to launch Little Big Robots in every region but China

The new mobile shooter is the third title in the successful War Robots franchise

The great casual game revival Feature Jul 24th, 2023

The great casual game revival

Lessons from the past, hypercasual’s evolution, and opportunities for the post-ATT future

Homa to form strategic partnership with mobile studio 8sec News Jul 5th, 2023

Homa to form strategic partnership with mobile studio 8sec

The partnership aims to benefit from the popularity pivot from hypercasual to hybridcasual

Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success? Comment & Opinion Apr 13th, 2023

Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success?

Rachit Moti CEO of Layer explains how licensed IP can be the perfect partner for the rising hybridcasual model

Accessibility "crucial" for successful hybridcasual games News Apr 3rd, 2023

Accessibility "crucial" for successful hybridcasual games

An analysis of the hybridcasual market by Sensor Tower and Homa reveals new key tips

Hybridcasual games hit 5 billion downloads in 2022 News Apr 3rd, 2023

Hybridcasual games hit 5 billion downloads in 2022

Downloads of games in the genre increased 3% year-on-year

“Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual News Mar 1st, 2023

“Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual

The UK-based publisher are putting their money on hybridcasual

How CrazyLabs unleashes innovation and unlocks revenues with marketing automation Feature Dec 16th, 2020

How CrazyLabs unleashes innovation and unlocks revenues with marketing automation

Peggy Anne Salz discusses the benefits of automated key processes to drive results

Joining mobile’s most exclusive members club Feature Dec 4th, 2020

Joining mobile’s most exclusive members club

Voodoo senior designer Niek Tuerlings talks hybridcasual, and the games that are crushing it

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