Industry Insights
Tag: User Acquisition
A Complete Growth Solution
Stop optimising user acquisition and monetisation in isolation
Studio Strategy
Burny Games CEO Anatolii Henis on building a repeatable mobile games business
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Financials And Franchises
Stillfront’s "key franchises" see second consecutive quarter of double-digit organic growth
Strategy is focused on becoming a more franchise-led company
Hardcore, You Know The Score
How adjoe fixes early game engagement for hardcore games
“Hardcore games already ask a lot from new users, and the reward path should feel like support.”
Pikmin Pollenation
Pikmin Bloom skyrockets to record revenue as Taiwanese spending surges 902%
The walking game has made $35.7 million in H1 2026, 94% of its total 2025 earnings
Market Revenue
Global Games revenue surpasses $200bn for the first time, mobile generates $113bn
The report shows that mobile generated more than half of all games revenue in 2025
Reinstated
Almedia’s Freecash returns to Apple App Store following removal
The rewarded user acquisition platform is now once again available on both major mobile storefronts
Industry Outlook
Up to 80% of mobile devs say engagement strategies are losing effectiveness
51% struggle to balance monetisation friction with a fun player experience
Cross Platform Ua
From mobile to PC: The friction of UA translation
Pierre Olivier, PWN Games head of media buying, on what PC publishers get wrong when borrowing the mobile user acquisition playbook
Deal
Akin Babayigit and Makers Fund launch AMF Capital with $28m UA financing for Bear Hug
Further deals from UA fund will be announced soon
Restoring Streaks
Duolingo is restoring lost streaks for a limited time, aiming to recover lapsed users
Until June 30th, "any learner" can restore their old streak of 30 or more days by completing three lessons in one sitting
Ai Agents
Saga introduces AI influencer agent to mobile game Diamond Jewels
Crystal Beaumont will have a presence in-game and across social media platforms like Instagram
Mobile Mavens
“Mobile has become too expensive for the old playbook”: The Mobile Mavens on rising barriers to entry
The Mobile Mavens discuss whether mobile gaming is becoming too difficult and expensive for new developers to break into
Into The Sandbox
Melon Sandbox: 150m installs and UGC evolution
Publisher PlayDucky shares insights into the ragdoll physics title, which has transformed into part sandbox game, part creator ecosystem
Milestone
Stan reaches 45m users as product-led growth model gains traction
The platform is targeting further expansion across APAC and MENA regions
Industry Insights
Hybridcasual growth starts with smarter creative strategy
Karen Levy explores how creative strategy in hybridcasual games balances performance marketing with player trust and long-term growth
Mobile's Key Challenges
Is Metacore a warning sign?
The Merge Mansion developer's challenges and acquisition by Supercell highlights mobile’s big challenges
Ai For Ua
Exclusive: Kohort raises $7m to build UA AI agents for mobile
The company's suite of AI tools have been trained on $6bn of historical UA spend
Marketing Moves
All Stars, ASMR and IRL experiences: Candy Crush’s marketing strategy unwrapped
We meet with King’s marketing team to discuss strategy, branding, and how to advertise a 14-year-old game
Stillfront Stats
Stillfront’s net revenue declines 14% to $143.9m, but Big Farm: Homestead drives organic growth
Stillfront significantly reduced investment in games outside its "key franchises"
Industry Insights
Forecasting mobile game profitability: How publishers predict UA performance
Iaroslav Kobozev discusses how mobile studios predict long-term profitability from early user acquisition performance
Discord Developments
Selfless spending, linked accounts and how developers get the most out of Discord
Discord senior developer Anthony Tešija talks increasing play sessions and getting users spending on games they play, as well as games they don’t
Industry Insights
From Game of War to Last Asylum: The evolution of 4x monetisation
Jakub Remiar discusses the evolution of 4x games and the rise of hybrid onboarding
Funding News
Sett raises $30m to scale AI-driven marketing automation platform
The company plans to expand beyond gaming into fintech, apps and e-commerce by the end of 2026
Squeezed Margins
Matthew Ball interview: Can new stores and D2C turn the tide on high UA costs?
A look at mobile gaming's discovery challenges and the pressure on profit margins as marketing and ad exchange expenses soar
Industry Insights
From CPI to LTV: How player motivations are powering hybridcasual’s big wins
Giacomo Maragliulo explains how player motivations are reshaping UA strategy and stronger hybridcasual performance
Six Fabulous Fireside Chats
From large language models to learning languages - Seven more fabulous fireside chats from PGC London 2026
HyprMX spoke to many of the pioneers and business leaders at PGC London 2026. Here are seven more of the very best conversations from the event
Building A Brand
Angry Birds: "unfair advantage", marketing strategies, and competing in the UA auction
We speak with Rovio’s VP of marketing Luis de la Camara during Pocket Gamer Connects London 2026
Pgc Summit San Francisco
Discord’s plans for acquisition, retention and monetisation
Senior developer advocate Anthony Tešija discusses the messaging platform's current and upcoming features for engaging players with your game
Pgc London Live!
Industry, AI and everything in-between - Seven fabulous fireside chats from PGC London 2026
HyprMX have managed to capture some of the excitement and energy from the pioneers and business leaders at PGC London 2026. Here are seven of the very best
Playbook
Rewarded UA unlocked
Gamelight offers tips and a playbook for managing rewarded UA campaigns
Pgc San Francisco
Monetisation, player retention and communities on Discord: Top tips incoming at PGC San Francisco
Discord senior developer Anthony Tešija will talk on stage about best practices for acquiring, retaining and monetising mobile gamers through the platform
Industry Voices
"It's near impossible for a small team to launch a game following the traditional UA model"
From platform expansion to AI tools, Martine Spaans and Ethan Levy discuss how mobile studios can adapt to increasing UA costs
Podcast | Episode 80
Pocket Gamer Connects London 2026 unwrapped | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 80...
Key Takeaways
5 takeaways from Pocket Gamer Connects London 2026: Industry optimism, rising UA costs, and the state of the UK games sector
We round up some of the big stories and trends coming out of our biggest PGC yet
Funding News
Turborilla secures $5m non-dilutive user acquisition funding to accelerate growth
The studio reported its strongest financial performance in more than three years in December
Speaker Spotlight
"Focusing on UA alone is no longer healthy in today's more competitive environment"
Snapchat's app growth strategy lead Sara Antonelli discusses ser acquisition challenges, sustainable growth and adapting to a world with fewer deterministic signals
Company Spotlight
Company Spotlight: Exmox
Find out more about user acquisition partner helping companies scale and engage their audiences sustainably
Speaker Spotlight
"Don't be scared of data, learn to live alongside it"
Persona.ly head of ML product Joseph Iris discusses in-app advertising, gameplay loops over monetisation, and a key benefit of AI tools
Speaker Spotlight
Leus Capital founder: Build your data and capital strategy together from day one
Halil İbrahim Özdemir discusses UA financing and why the key KPI is the UA payback period
Speaker Spotlight
Almedia's Jan Sommerfeld on why an over-reliance on short-term ROAS is the mobile sector's most common mistake
The COO discusses the rewarded UA space and why companies should look further than D30 ahead of his PGC London talk
New Offerings
Apple to expand advertising placements within App Store search results from next year
The expanded search ads will roll out on devices running iOS 26.2 and later from early 2026
Milestone
PvX crosses $250m in committed UA financing for mobile games and consumer apps
The firm pitches cohort-based UA financing as a non-dilutive alternative to equity and traditional debt
Ua Trends & Strategy Report
The 2025 mobile game UA landscape: Inside XMP & Insightrackr’s newest report
The Global Mobile Gaming UA Trends & Strategy Report 2025, offers a comprehensive look at how mobile game user acquisition and creative strategies are evolving this year.
Marketing Over Innovation?
Marketing is the tail that wags the dog of mobile gaming, not innovation
Marketing budgets outstrip development and it's the key driver of success, say industry experts
Sponsored
GeeMee expands Asia-Pacific presence with dual strategic events at Pocket Gamer Connects
Find out how Geemee leveraged two events in Asia to further its ambition to reshape mobile game monetisation across the region.
Crush & Tell
Crush & Tell: Candy Crush’s behind-the-scenes series will explore game design and development
Candy Crush VP of marketing Luken Aragon gives the scoop on King’s series premiering today
Funding News
Tilting Point pumps $30m into two non-gaming apps
The deal builds on Tilting Point’s $150m UA fund launched in March
Market Growth
Global app installs rose 11% in H1 2025 as APAC led growth
Adjust’s 2025 Mobile App Growth Report highlights the impact of AI-driven marketing strategies