User Acquisition
Article Types
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Liftoff's Sven Elstermann on monetising in today's competitive app landscape

Why In-App, not MFA, is the advertising solution made for advertisers
Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites

Mobile is gaming’s strongest platform in a market set generate $187.7 billion this year
Newzoo's 2023 Global Games Market Report expects mobile games to generate $92.6 billion

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
