User Acquisition

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Spotlight becomes Gamelight News Mar 15th, 2023

Spotlight becomes Gamelight

Game marketing platform Spotlight rebrands as Gamelight as growth continues

"Apple don't care about games" - Eric Kress takes a bite out of the mobile giant News Mar 9th, 2023

"Apple don't care about games" - Eric Kress takes a bite out of the mobile giant

Is it time to change course away from 'Deep', 'Core' games? Deconstructor of Fun's Kress maps out the road ahead

"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress News Mar 9th, 2023

"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress

It's grim news from the keynote opener of the Google Istanbul Games Summit

as PG.biz Podcast – Unravelling the alchemy of user acquisition Feature Feb 20th, 2023

PG.biz Podcast – Unravelling the alchemy of user acquisition

Trailmix’s Philippa Layburn reveals the routes to winning user acquisition strategies and creatives

Casual games drew almost 28% of all game advertisers last year News Feb 2nd, 2023

Casual games drew almost 28% of all game advertisers last year

A new report by SocialPeta delves into the state of mobile marketing in 2022

Cost Per Install for hypercasual games hit an all-time high News Jan 31st, 2023

Cost Per Install for hypercasual games hit an all-time high

IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London News Jan 17th, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

It’s time to take your game to the next level - get the top strategies to accelerate your growth

Matej Lancaric shares his tough love UA strategies, ATT response and more News Jan 5th, 2023

Matej Lancaric shares his tough love UA strategies, ATT response and more

Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

Will UA creatives kill in-game monetisation and revenue? Special Report Dec 23rd, 2022

Will UA creatives kill in-game monetisation and revenue?

It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance

New tech aims to boost user acquisition in a post-IDFA world News Dec 5th, 2022

New tech aims to boost user acquisition in a post-IDFA world

With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them

Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022. News Nov 28th, 2022

Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.

AppsFlyer examines how to improve retention in a new report

Why day seven may be too late to retarget mobile gamers Comment & Opinion Nov 14th, 2022

Why day seven may be too late to retarget mobile gamers

User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days

Marvel Snap’s UA is good, but could be so much better says industry analysis News Nov 3rd, 2022

Marvel Snap’s UA is good, but could be so much better says industry analysis

Analysis of Marvel Snap, the new CCG app from developer Second Dinner, has praised its UA but said there’s much more to do.

New Google report suggests a delicate balance when it comes to in-game advertising News Nov 3rd, 2022

New Google report suggests a delicate balance when it comes to in-game advertising

33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world News Nov 1st, 2022

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world

Working with a specialised DSP is more important than ever for companies looking to scale

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