User Acquisition

Article Types

Publishing perfection: Making the most of today's landscape: Part two Feature Nov 22nd, 2023

Publishing perfection: Making the most of today's landscape: Part two

Kwalee’s John Wright discusses some of the common challenges developers are facing and how to combat them by finding the right publisher

Publishing perfection: Making the most of today's landscape: Part one Feature Nov 20th, 2023

Publishing perfection: Making the most of today's landscape: Part one

Kwalee’s John Wright takes a look at mobile games publishing today, offering insight and advice on how to combat the challenges ahead

The evolution of user acquisition in 2023 part two Feature Nov 15th, 2023

The evolution of user acquisition in 2023 part two

Kwalee’s John Wright shares his valuable insight into ad creatives and the challenges of today's UA offering developers some top tips

The evolution of user acquisition in 2023 part one Feature Nov 13th, 2023

The evolution of user acquisition in 2023 part one

Kwalee’s John Wright shares his valuable insight into the challenges of today's UA and offers some top tips

The MENA Opportunity in a post-ATT mobile games market Comment & Opinion Nov 2nd, 2023

The MENA Opportunity in a post-ATT mobile games market

Sandsoft's Ratko Bozovic discusses how the MENA market is on the rise despite privacy policies changes shaking mobile’s foundations

Liftoff's Sven Elstermann on monetising in today's competitive app landscape Interview Sep 15th, 2023

Liftoff's Sven Elstermann on monetising in today's competitive app landscape

In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...

Why In-App, not MFA, is the advertising solution made for advertisers Comment & Opinion Sep 13th, 2023

Why In-App, not MFA, is the advertising solution made for advertisers

Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites

Hadar Telem discusses measurement approaches in the post ATT privacy era Interview Sep 8th, 2023

Hadar Telem discusses measurement approaches in the post ATT privacy era

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

The PR expert's guide to modern mobile games PR Comment & Opinion Aug 16th, 2023

The PR expert's guide to modern mobile games PR

ZiMAD’s Anastasia Zaiceva discusses the role of public relations in the modern mobile market and how it can contribute to the success of your game

Mobile is gaming’s strongest platform in a market set generate $187.7 billion this year News Aug 8th, 2023

Mobile is gaming’s strongest platform in a market set generate $187.7 billion this year

Newzoo's 2023 Global Games Market Report expects mobile games to generate $92.6 billion

How can the mobile games industry attract more brands? Comment & Opinion Aug 7th, 2023

How can the mobile games industry attract more brands?

Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences Interview Jul 19th, 2023

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more

Katya Moskalenko: “Brands need behavioural data to tap into the gaming industry's enormous potential” Comment & Opinion Jul 19th, 2023

Katya Moskalenko: “Brands need behavioural data to tap into the gaming industry's enormous potential”

Measure Protocol aims to provide brands with valuable user insights to help them make informed decisions

How Hi-Rez Studios learned from not launching Rogue Company: Elite News Jul 12th, 2023

How Hi-Rez Studios learned from not launching Rogue Company: Elite

With the game's demise - or at least permanent hold - the lessons learned by Hi-Rez were shared with others

War in Ukraine, Covid, and ATT: Analysing the downturn in the market News Jul 11th, 2023

War in Ukraine, Covid, and ATT: Analysing the downturn in the market

AppsFlyer delves into the state of mobile’s unprecedented decline in past years

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