Intrinsic ads

78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

In-game ads by Anzu.io triple Cooking Fever’s ARPDAU
Nordcurrent’s flagship title has 400 million total downloads

Week in Views - What caught our editorial eyes in the last seven days
This week we consider football, Japan, and whether we are living in (Back to) the Future

33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot?
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