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Total Active App (currently available for download): 5,465,095
Total Inactive Apps (no longer available for download): 213,645
Total Apps Seen in US App Store: 5,678,740
Number of Active Publishers in the US App Store: 1,667,129
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Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
Nordcurrent’s flagship title has 400 million total downloads
Dabhellia will assume the role of VP Programmatic
Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising
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Advertising offers both boons and risks to game makers
Lay’s partnered with Eskimi and Anzu.io to integrate a short, six second ad into mobile games in Latvia to promote their snacks, seeing huge success
Intrinsic ads, adverts that are integrated seamlessly into a game world, are preferred by players and are possibly more effective than interstitial ads at advertising companies products