Intrinsic ads

Article Types

78% of gamers play on mobile, with 44% considering it their primary device News Oct 16th, 2023

78% of gamers play on mobile, with 44% considering it their primary device

Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

In-game ads by Anzu.io triple Cooking Fever’s ARPDAU News Apr 24th, 2023

In-game ads by Anzu.io triple Cooking Fever’s ARPDAU

Nordcurrent’s flagship title has 400 million total downloads

AdInMo appoints ex Bidstack VP Yasin Dabhelia to executive team Job News Jan 10th, 2023

AdInMo appoints ex Bidstack VP Yasin Dabhelia to executive team

Dabhellia will assume the role of VP Programmatic

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction Feature Jan 3rd, 2023

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction

Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising

Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

This week we consider football, Japan, and whether we are living in (Back to) the Future

33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot? News Nov 4th, 2022

33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot?

Advertising offers both boons and risks to game makers

Lay’s see huge success of intrinsic ads in partnership with Anzu News Nov 2nd, 2022

Lay’s see huge success of intrinsic ads in partnership with Anzu

Lay’s partnered with Eskimi and Anzu.io to integrate a short, six second ad into mobile games in Latvia to promote their snacks, seeing huge success

Intrinsic ads are viewed more fondly by gamers, and may be more effective than interstitial ads News Nov 1st, 2022

Intrinsic ads are viewed more fondly by gamers, and may be more effective than interstitial ads

Intrinsic ads, adverts that are integrated seamlessly into a game world, are preferred by players and are possibly more effective than interstitial ads at advertising companies products

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