App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,040,699

Total Inactive Apps (no longer available for download): 214,096

Total Apps Seen in US App Store: 4,254,795

Number of Active Publishers in the US App Store: 1,035,567

Count of application submissionsDetails

This Month (Apps): 20,705 ( 1,380 / day )

This Month (Games): 3,031 ( 202 / day )

This Month (Total): 23,736 ( 1,582 / day )

Application price distributionDetails

Current Average App Price: $0.89

Current Average Game Price: $0.51

Current Average Overall Price: $0.80

Application Category DistributionDetails

Most Popular Categories

  1. Games (912,570 active)
  2. Business (408,423 active)
  3. Education (350,206 active)
  4. Lifestyle (347,828 active)
  5. Utilities (234,001 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,040,699

Total Inactive Apps (no longer available for download): 214,096

Total Apps Seen in US App Store: 4,254,795

Number of Active Publishers in the US App Store: 1,035,567

Count of Active Applications By Month
Month # Apps # Games # Total
2019-09 3,128,067 912,632 4,040,699
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2019-09 20,705 3,031 23,736 1,582
2019-08 45,222 6,203 51,425 1,714
2019-07 5,597 884 6,481 216
2019-06 28,092 3,889 31,981 1,066
2019-05 30,209 3,768 33,977 1,133
2019-04 25,580 3,551 29,131 971
2019-03 27,000 3,648 30,648 1,022
2019-02 22,580 3,276 25,856 862
2019-01 26,043 3,402 29,445 982
2018-12 23,190 3,493 26,683 889
2018-11 23,196 3,509 26,705 890
2018-10 25,111 3,625 28,736 958
2018-09 27,157 3,752 30,909 1,030
2018-08 34,618 5,244 39,862 1,329
2018-07 31,327 4,636 35,963 1,199
2018-06 15,404 2,748 18,152 605
2018-05 15,802 3,047 18,849 628
2018-04 23,774 4,180 27,954 932
2018-03 25,957 4,237 30,194 1,006
2018-02 22,725 3,893 26,618 887
2018-01 24,886 4,972 29,858 995
2017-12 24,393 5,280 29,673 989
2017-11 24,388 4,777 29,165 972
2017-10 26,510 5,412 31,922 1,064
2017-09 23,928 4,716 28,644 955
2017-08 26,246 5,808 32,054 1,068
2017-07 24,269 5,592 29,861 995
2017-06 27,683 6,192 33,875 1,129
2017-05 30,155 7,358 37,513 1,250
2017-04 27,930 7,794 35,724 1,191
2017-03 31,263 7,921 39,184 1,306
2017-02 25,994 6,496 32,490 1,083
2017-01 39,327 11,228 50,555 1,685
2016-12 59,434 25,923 85,357 2,845
2016-11 57,649 23,776 81,425 2,714
2016-10 59,430 23,624 83,054 2,768
2016-09 114,294 46,813 161,107 5,370
2016-08 5,369 4,515 9,884 329
2016-07 46,383 25,748 72,131 2,404
2016-06 56,846 26,745 83,591 2,786
2016-05 53,147 25,278 78,425 2,614
2016-04 53,293 22,624 75,917 2,531
2016-03 49,948 20,076 70,024 2,334
2016-02 41,465 16,109 57,574 1,919
2016-01 51,174 19,242 70,416 2,347
2015-12 41,543 17,486 59,029 1,968
2015-11 43,056 14,488 57,544 1,918
2015-10 40,459 13,959 54,418 1,814
2015-09 36,910 12,955 49,865 1,662
2015-08 39,848 15,017 54,865 1,829
2015-07 43,523 15,274 58,797 1,960
2015-06 39,861 13,528 53,389 1,780
2015-05 43,436 14,960 58,396 1,947
2015-04 32,350 11,303 43,653 1,455
2015-03 35,281 12,301 47,582 1,586
2015-02 32,065 11,347 43,412 1,447
2015-01 35,761 12,086 47,847 1,595
2014-12 31,344 13,159 44,503 1,483
2014-11 35,610 12,574 48,184 1,606
2014-10 32,969 11,415 44,384 1,479
2014-09 26,880 10,402 37,282 1,243
2014-08 32,824 13,138 45,962 1,532
2014-07 35,288 12,601 47,889 1,596
2014-06 33,046 11,758 44,804 1,493
2014-05 34,380 12,476 46,856 1,562
2014-04 34,220 13,127 47,347 1,578
2014-03 30,780 13,119 43,899 1,463
2014-02 24,303 7,816 32,119 1,071
2014-01 30,869 7,300 38,169 1,272
2013-12 27,846 9,131 36,977 1,233
2013-11 30,241 8,753 38,994 1,300
2013-10 29,578 7,667 37,245 1,242
2013-09 26,453 6,654 33,107 1,104
2013-08 23,622 6,649 30,271 1,009
2013-07 26,189 6,653 32,842 1,095
2013-06 23,438 5,344 28,782 959
2013-05 25,911 5,946 31,857 1,062
2013-04 25,340 5,947 31,287 1,043
2013-03 23,705 5,466 29,171 972
2013-02 21,660 4,636 26,296 877
2013-01 23,574 4,941 28,515 951
2012-12 21,867 5,836 27,703 923
2012-11 26,717 5,568 32,285 1,076
2012-10 20,097 4,149 24,246 808
2012-09 21,063 4,479 25,542 851
2012-08 19,065 4,187 23,252 775
2012-07 14,362 3,195 17,557 585
2012-06 17,567 3,738 21,305 710
2012-05 20,183 4,208 24,391 813
2012-04 18,698 4,029 22,727 758
2012-03 19,007 3,953 22,960 765
2012-02 16,248 3,531 19,779 659
2012-01 16,249 3,425 19,674 656
2011-12 16,969 4,650 21,619 721
2011-11 15,533 3,287 18,820 627
2011-10 14,970 3,356 18,326 611
2011-09 14,802 3,226 18,028 601
2011-08 14,206 3,142 17,348 578
2011-07 11,753 2,735 14,488 483
2011-06 12,964 2,802 15,766 526
2011-05 12,821 2,507 15,328 511
2011-04 13,079 2,710 15,789 526
2011-03 15,578 3,287 18,865 629
2011-02 14,612 3,057 17,669 589
2011-01 15,054 2,833 17,887 596
2010-12 20,310 4,034 24,344 811
2010-11 14,173 2,254 16,427 548
2010-10 15,986 2,489 18,475 616
2010-09 13,065 1,925 14,990 500
2010-08 14,799 2,330 17,129 571
2010-07 14,312 2,097 16,409 547
2010-06 13,520 2,128 15,648 522
2010-05 12,351 1,761 14,112 470
2010-04 13,314 2,612 15,926 531
2010-03 13,275 1,801 15,076 503
2010-02 11,746 1,852 13,598 453
2010-01 11,495 1,521 13,016 434
2009-12 14,093 2,306 16,399 547
2009-11 6,937 1,434 8,371 279
2009-10 6,291 1,385 7,676 256
2009-09 6,679 1,422 8,101 270
2009-08 5,777 1,214 6,991 233
2009-07 5,253 1,006 6,259 209
2009-06 4,888 981 5,869 196
2009-05 3,821 923 4,744 158
2009-04 3,895 945 4,840 161
2009-03 3,514 791 4,305 144
2009-02 3,201 727 3,928 131
2009-01 2,389 570 2,959 99
2008-12 1,925 546 2,471 82
2008-11 1,531 448 1,979 66
2008-10 1,404 416 1,820 61
2008-09 969 321 1,290 43
2008-08 749 242 991 33
2008-07 745 257 1,002 33
Unknown 0 1 1 -
Total 3,304,727 950,040 4,254,767 1,043

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,563,271 748,973 3,312,244 81.97%
0.99 236,166 85,769 321,935 7.97%
1.99 106,037 32,985 139,022 3.44%
2.99 70,840 23,544 94,384 2.34%
3.99 32,959 5,090 38,049 0.94%
4.99 41,014 7,741 48,755 1.21%
5.99 9,215 931 10,146 0.25%
6.99 7,941 1,292 9,233 0.23%
7.99 6,420 305 6,725 0.17%
8.99 3,685 253 3,938 0.10%
9.99 18,352 2,764 21,116 0.52%
10.99 1,273 167 1,440 0.04%
11.99 1,546 215 1,761 0.04%
12.99 1,893 65 1,958 0.05%
13.99 1,486 69 1,555 0.04%
14.99 3,172 216 3,388 0.08%
15.99 617 27 644 0.02%
16.99 596 16 612 0.02%
17.99 589 57 646 0.02%
18.99 478 21 499 0.01%
19.99 6,350 1,225 7,575 0.19%
20.99 376 21 397 0.01%
21.99 400 9 409 0.01%
22.99 276 16 292 0.01%
23.99 201 8 209 0.01%
24.99 1,502 65 1,567 0.04%
25.99 259 5 264 0.01%
26.99 197 15 212 0.01%
27.99 220 4 224 0.01%
28.99 163 17 180 0.00%
29.99 2,076 98 2,174 0.05%
30.99 107 5 112 0.00%
31.99 122 4 126 0.00%
32.99 89 6 95 0.00%
33.99 109 2 111 0.00%
34.99 344 9 353 0.01%
35.99 153 13 166 0.00%
36.99 62 3 65 0.00%
37.99 138 3 141 0.00%
38.99 73 4 77 0.00%
39.99 879 62 941 0.02%
40.99 83 2 85 0.00%
41.99 57 2 59 0.00%
42.99 54 2 56 0.00%
43.99 43 21 64 0.00%
44.99 264 8 272 0.01%
45.99 42 2 44 0.00%
46.99 39 8 47 0.00%
47.99 43 3 46 0.00%
48.99 90 2 92 0.00%
49.99 1,232 49 1,281 0.03%
54.99 207 4 211 0.01%
59.99 358 20 378 0.01%
64.99 219 7 226 0.01%
69.99 251 11 262 0.01%
74.99 176 3 179 0.00%
79.99 267 7 274 0.01%
84.99 51 3 54 0.00%
89.99 170 12 182 0.00%
94.99 78 4 82 0.00%
99.99 800 128 928 0.02%
109.99 44 2 46 0.00%
119.99 96 4 100 0.00%
124.99 41 2 43 0.00%
129.99 71 2 73 0.00%
139.99 53 4 57 0.00%
149.99 200 14 214 0.01%
159.99 41 1 42 0.00%
169.99 41 1 42 0.00%
174.99 15 1 16 0.00%
179.99 43 88 131 0.00%
189.99 31 1 32 0.00%
199.99 212 21 233 0.01%
209.99 15 1 16 0.00%
219.99 30 2 32 0.00%
229.99 19 1 20 0.00%
239.99 18 1 19 0.00%
249.99 86 2 88 0.00%
299.99 143 12 155 0.00%
349.99 344 76 420 0.01%
399.99 69 1 70 0.00%
449.99 26 0 26 0.00%
499.99 71 0 71 0.00%
599.99 21 1 22 0.00%
699.99 24 0 24 0.00%
799.99 14 0 14 0.00%
899.99 9 0 9 0.00%
999.99 120 8 128 0.00%
Total # apps: 3,128,067 912,638 4,040,705  
Total cost to buy all apps: $2,777,836.04 $462,046.35 $3,239,882.39  
Average App Price $0.89 $0.51 $0.80  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 912,570 22.58%
Business 408,423 10.11%
Education 350,206 8.67%
Lifestyle 347,828 8.61%
Utilities 234,001 5.79%
Entertainment 232,841 5.76%
Travel 156,349 3.87%
Food & Drink 136,351 3.37%
Health & Fitness 132,958 3.29%
Productivity 119,529 2.96%
Book 102,375 2.53%
Finance 97,432 2.41%
Music 95,831 2.37%
Social Networking 89,918 2.23%
Sports 87,189 2.16%
Shopping 85,324 2.11%
Photo & Video 83,566 2.07%
Reference 81,854 2.03%
Medical 77,901 1.93%
News 75,710 1.87%
Stickers 47,612 1.18%
Navigation 44,811 1.11%
Catalogs 18,096 0.45%
Weather 10,603 0.26%
Graphics & Design 2,511 0.06%
Magazines & Newspapers 2,486 0.06%
Developer Tools 2,231 0.06%
Photography 1,958 0.05%
Video 1,893 0.05%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 4,040,363