App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,084,227

Total Inactive Apps (no longer available for download): 214,068

Total Apps Seen in US App Store: 4,298,295

Number of Active Publishers in the US App Store: 1,058,594

Count of application submissionsDetails

This Month (Apps): 15,605 ( 867 / day )

This Month (Games): 2,347 ( 130 / day )

This Month (Total): 17,952 ( 997 / day )

Application price distributionDetails

Current Average App Price: $0.96

Current Average Game Price: $0.51

Current Average Overall Price: $0.86

Application Category DistributionDetails

Most Popular Categories

  1. Games (918,036 active)
  2. Business (413,310 active)
  3. Education (354,316 active)
  4. Lifestyle (351,697 active)
  5. Utilities (238,583 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,084,227

Total Inactive Apps (no longer available for download): 214,068

Total Apps Seen in US App Store: 4,298,295

Number of Active Publishers in the US App Store: 1,058,594

Count of Active Applications By Month
Month # Apps # Games # Total
2019-10 3,166,129 918,098 4,084,227
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2019-10 15,605 2,347 17,952 997
2019-09 79,136 10,965 90,101 2,906
2019-08 8,087 1,193 9,280 299
2019-07 5,592 882 6,474 209
2019-06 28,095 3,890 31,985 1,032
2019-05 30,219 3,769 33,988 1,096
2019-04 25,595 3,555 29,150 940
2019-03 27,018 3,648 30,666 989
2019-02 22,599 3,282 25,881 835
2019-01 26,064 3,409 29,473 951
2018-12 23,211 3,493 26,704 861
2018-11 23,223 3,509 26,732 862
2018-10 25,141 3,644 28,785 929
2018-09 27,225 3,763 30,988 1,000
2018-08 34,679 5,254 39,933 1,288
2018-07 31,430 4,644 36,074 1,164
2018-06 15,427 2,751 18,178 586
2018-05 15,817 3,048 18,865 609
2018-04 23,830 4,187 28,017 904
2018-03 25,995 4,247 30,242 976
2018-02 22,762 3,897 26,659 860
2018-01 24,920 4,974 29,894 964
2017-12 24,421 5,285 29,706 958
2017-11 24,417 4,783 29,200 942
2017-10 26,545 5,422 31,967 1,031
2017-09 23,962 4,723 28,685 925
2017-08 26,292 5,815 32,107 1,036
2017-07 24,308 5,601 29,909 965
2017-06 27,732 6,206 33,938 1,095
2017-05 30,199 7,368 37,567 1,212
2017-04 27,979 7,802 35,781 1,154
2017-03 31,312 7,929 39,241 1,266
2017-02 26,038 6,505 32,543 1,050
2017-01 39,364 11,240 50,604 1,632
2016-12 59,434 25,923 85,357 2,753
2016-11 57,650 23,775 81,425 2,627
2016-10 59,431 23,624 83,055 2,679
2016-09 114,293 46,818 161,111 5,197
2016-08 5,368 4,515 9,883 319
2016-07 46,383 25,748 72,131 2,327
2016-06 56,846 26,745 83,591 2,696
2016-05 53,147 25,278 78,425 2,530
2016-04 53,294 22,622 75,916 2,449
2016-03 49,948 20,077 70,025 2,259
2016-02 41,464 16,111 57,575 1,857
2016-01 51,174 19,242 70,416 2,271
2015-12 41,544 17,486 59,030 1,904
2015-11 43,057 14,487 57,544 1,856
2015-10 40,459 13,959 54,418 1,755
2015-09 36,910 12,955 49,865 1,609
2015-08 39,848 15,017 54,865 1,770
2015-07 43,522 15,275 58,797 1,897
2015-06 39,863 13,527 53,390 1,722
2015-05 43,436 14,960 58,396 1,884
2015-04 32,350 11,303 43,653 1,408
2015-03 35,281 12,301 47,582 1,535
2015-02 32,065 11,347 43,412 1,400
2015-01 35,761 12,086 47,847 1,543
2014-12 31,345 13,159 44,504 1,436
2014-11 35,612 12,572 48,184 1,554
2014-10 32,969 11,415 44,384 1,432
2014-09 26,880 10,402 37,282 1,203
2014-08 32,825 13,137 45,962 1,483
2014-07 35,288 12,601 47,889 1,545
2014-06 33,046 11,759 44,805 1,445
2014-05 34,380 12,477 46,857 1,512
2014-04 34,222 13,126 47,348 1,527
2014-03 30,781 13,119 43,900 1,416
2014-02 24,304 7,815 32,119 1,036
2014-01 30,869 7,300 38,169 1,231
2013-12 27,846 9,131 36,977 1,193
2013-11 30,240 8,754 38,994 1,258
2013-10 29,580 7,667 37,247 1,202
2013-09 26,453 6,654 33,107 1,068
2013-08 23,622 6,649 30,271 976
2013-07 26,192 6,652 32,844 1,059
2013-06 23,438 5,344 28,782 928
2013-05 25,913 5,946 31,859 1,028
2013-04 25,342 5,947 31,289 1,009
2013-03 23,710 5,464 29,174 941
2013-02 21,662 4,636 26,298 848
2013-01 23,575 4,940 28,515 920
2012-12 21,867 5,836 27,703 894
2012-11 26,717 5,568 32,285 1,041
2012-10 20,099 4,148 24,247 782
2012-09 21,063 4,479 25,542 824
2012-08 19,067 4,187 23,254 750
2012-07 14,364 3,195 17,559 566
2012-06 17,568 3,738 21,306 687
2012-05 20,188 4,206 24,394 787
2012-04 18,700 4,028 22,728 733
2012-03 19,007 3,953 22,960 741
2012-02 16,248 3,532 19,780 638
2012-01 16,250 3,425 19,675 635
2011-12 16,969 4,650 21,619 697
2011-11 15,536 3,286 18,822 607
2011-10 14,971 3,355 18,326 591
2011-09 14,802 3,226 18,028 582
2011-08 14,206 3,142 17,348 560
2011-07 11,753 2,735 14,488 467
2011-06 12,964 2,802 15,766 509
2011-05 12,825 2,507 15,332 495
2011-04 13,080 2,711 15,791 509
2011-03 15,578 3,287 18,865 609
2011-02 14,612 3,057 17,669 570
2011-01 15,054 2,833 17,887 577
2010-12 20,310 4,034 24,344 785
2010-11 14,173 2,254 16,427 530
2010-10 15,986 2,489 18,475 596
2010-09 13,065 1,925 14,990 484
2010-08 14,800 2,329 17,129 553
2010-07 14,313 2,097 16,410 529
2010-06 13,521 2,127 15,648 505
2010-05 12,352 1,761 14,113 455
2010-04 13,314 2,612 15,926 514
2010-03 13,276 1,800 15,076 486
2010-02 11,746 1,852 13,598 439
2010-01 11,496 1,521 13,017 420
2009-12 14,098 2,306 16,404 529
2009-11 6,937 1,434 8,371 270
2009-10 6,291 1,385 7,676 248
2009-09 6,678 1,423 8,101 261
2009-08 5,778 1,214 6,992 226
2009-07 5,253 1,006 6,259 202
2009-06 4,888 981 5,869 189
2009-05 3,821 923 4,744 153
2009-04 3,895 945 4,840 156
2009-03 3,514 791 4,305 139
2009-02 3,201 727 3,928 127
2009-01 2,389 570 2,959 95
2008-12 1,925 546 2,471 80
2008-11 1,531 448 1,979 64
2008-10 1,404 416 1,820 59
2008-09 969 321 1,290 42
2008-08 749 242 991 32
2008-07 745 257 1,002 32
Unknown 0 1 1 -
Total 3,342,767 955,500 4,298,267 1,046

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,598,889 754,194 3,353,083 82.10%
0.99 236,698 85,854 322,552 7.90%
1.99 106,615 33,069 139,684 3.42%
2.99 70,984 23,520 94,504 2.31%
3.99 32,948 5,115 38,063 0.93%
4.99 41,065 7,764 48,829 1.20%
5.99 9,297 936 10,233 0.25%
6.99 7,966 1,295 9,261 0.23%
7.99 6,524 309 6,833 0.17%
8.99 3,719 253 3,972 0.10%
9.99 18,341 2,772 21,113 0.52%
10.99 1,298 170 1,468 0.04%
11.99 1,572 215 1,787 0.04%
12.99 1,909 63 1,972 0.05%
13.99 1,465 72 1,537 0.04%
14.99 3,223 221 3,444 0.08%
15.99 614 32 646 0.02%
16.99 594 15 609 0.01%
17.99 590 53 643 0.02%
18.99 480 21 501 0.01%
19.99 6,397 1,229 7,626 0.19%
20.99 375 19 394 0.01%
21.99 403 9 412 0.01%
22.99 278 16 294 0.01%
23.99 202 19 221 0.01%
24.99 1,507 54 1,561 0.04%
25.99 259 5 264 0.01%
26.99 203 18 221 0.01%
27.99 218 3 221 0.01%
28.99 168 18 186 0.00%
29.99 2,075 100 2,175 0.05%
30.99 111 5 116 0.00%
31.99 120 3 123 0.00%
32.99 92 6 98 0.00%
33.99 115 2 117 0.00%
34.99 339 9 348 0.01%
35.99 159 12 171 0.00%
36.99 60 3 63 0.00%
37.99 141 3 144 0.00%
38.99 73 4 77 0.00%
39.99 880 60 940 0.02%
40.99 84 2 86 0.00%
41.99 62 2 64 0.00%
42.99 54 2 56 0.00%
43.99 39 21 60 0.00%
44.99 264 8 272 0.01%
45.99 41 2 43 0.00%
46.99 40 8 48 0.00%
47.99 43 3 46 0.00%
48.99 91 2 93 0.00%
49.99 1,262 50 1,312 0.03%
54.99 211 4 215 0.01%
59.99 361 21 382 0.01%
64.99 219 7 226 0.01%
69.99 252 11 263 0.01%
74.99 175 3 178 0.00%
79.99 268 8 276 0.01%
84.99 51 3 54 0.00%
89.99 168 13 181 0.00%
94.99 76 4 80 0.00%
99.99 779 127 906 0.02%
109.99 48 2 50 0.00%
119.99 93 4 97 0.00%
124.99 45 2 47 0.00%
129.99 72 2 74 0.00%
139.99 53 4 57 0.00%
149.99 203 15 218 0.01%
159.99 40 1 41 0.00%
169.99 40 1 41 0.00%
174.99 15 1 16 0.00%
179.99 43 88 131 0.00%
189.99 31 2 33 0.00%
199.99 213 22 235 0.01%
209.99 16 1 17 0.00%
219.99 31 2 33 0.00%
229.99 19 1 20 0.00%
239.99 21 1 22 0.00%
249.99 81 3 84 0.00%
299.99 143 12 155 0.00%
349.99 1,061 89 1,150 0.03%
399.99 69 1 70 0.00%
449.99 26 0 26 0.00%
499.99 71 0 71 0.00%
599.99 21 1 22 0.00%
699.99 24 0 24 0.00%
799.99 14 0 14 0.00%
899.99 9 0 9 0.00%
999.99 121 8 129 0.00%
Total # apps: 3,166,129 918,104 4,084,233  
Total cost to buy all apps: $3,037,472.60 $468,258.90 $3,505,731.50  
Average App Price $0.96 $0.51 $0.86  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 918,036 22.48%
Business 413,310 10.12%
Education 354,316 8.68%
Lifestyle 351,697 8.61%
Utilities 238,583 5.84%
Entertainment 235,894 5.78%
Travel 157,696 3.86%
Food & Drink 138,230 3.38%
Health & Fitness 134,864 3.30%
Productivity 121,503 2.97%
Book 102,637 2.51%
Finance 98,766 2.42%
Music 96,472 2.36%
Social Networking 91,119 2.23%
Sports 88,027 2.16%
Shopping 87,606 2.14%
Photo & Video 84,136 2.06%
Reference 82,456 2.02%
Medical 78,757 1.93%
News 76,273 1.87%
Stickers 48,437 1.19%
Navigation 45,161 1.11%
Catalogs 18,073 0.44%
Weather 10,685 0.26%
Magazines & Newspapers 2,523 0.06%
Graphics & Design 2,521 0.06%
Developer Tools 2,244 0.05%
Photography 1,963 0.05%
Video 1,902 0.05%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 4,083,893