Gen Z

Article Types

Comment & Opinion Oct 24th, 2023

Bakugan Brawling hits Roblox: Bringing big-name brands to the metaverse

Spin Master EVP and global chief marketing officer Jeremy Tucker discusses delivering IP to attract younger audiences while keeping faithful fans on side

94% of Gen Alpha are game enthusiasts, but gaming has universal appeal

News Oct 17th, 2023

94% of Gen Alpha are game enthusiasts, but gaming has universal appeal

Newzoo’s latest report analyses the different motivations of gamers in a variety of age groups

48% of Gen Z-ers have at least four gaming apps downloaded

News Jun 16th, 2023

48% of Gen Z-ers have at least four gaming apps downloaded

A new report by Fluent delves into the world of app downloads

Dentsu examines how the gaming community engages with the industry

News Oct 14th, 2022

Dentsu examines how the gaming community engages with the industry

A new study breaks down the rise of gaming culture

Special Report Sep 28th, 2022

50% of Gen Z and Gen Alpha make in-game purchases

Mobile is the top platform in both demographics

McKinsey & Company report predicts $5 trillion in metaverse earnings by 2030

News Jun 16th, 2022

McKinsey & Company report predicts $5 trillion in metaverse earnings by 2030

Between $2 trillion and $2.6 trillion could come from e-commerce

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Truz characters join Play Together metaverse in IP collaboration

News Mar 4th, 2022

Truz characters join Play Together metaverse in IP collaboration

Aiming towards a Millennial and Gen Z audience

Sayollo launches direct-to-consumer in-game marketplace gComm

News Dec 1st, 2021

Sayollo launches direct-to-consumer in-game marketplace gComm

Allows users to purchase products without leaving games

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Estaz launches esports tournament platform in MENA

News Jul 29th, 2021

Estaz launches esports tournament platform in MENA

"Gen Z is the first generation to make gaming an integral part of their lives..."

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