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Online Event,
Barcelona, Spain
London, UK
Brazil
Italy
Singapore
Canada
Helsinki, Finland
Amman, Jordan
Total Active App (currently available for download): 4,810,889
Total Inactive Apps (no longer available for download): 213,765
Total Apps Seen in US App Store: 5,024,654
Number of Active Publishers in the US App Store: 1,396,512
Most Popular Categories
Between $2 trillion and $2.6 trillion could come from e-commerce
Aiming towards a Millennial and Gen Z audience
Allows users to purchase products without leaving games
"Gen Z is the first generation to make gaming an integral part of their lives..."