Gen Z
Article Types
- All [9]
- Special Report [1]
- Comment & Opinion [1]
- News [7]

Bakugan Brawling hits Roblox: Bringing big-name brands to the metaverse

94% of Gen Alpha are game enthusiasts, but gaming has universal appeal
Newzoo’s latest report analyses the different motivations of gamers in a variety of age groups

48% of Gen Z-ers have at least four gaming apps downloaded
A new report by Fluent delves into the world of app downloads

McKinsey & Company report predicts $5 trillion in metaverse earnings by 2030
Between $2 trillion and $2.6 trillion could come from e-commerce
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