wappier launches promotional pricing to help developers accelerate monetisation

New product adjusts prices based on an individual user's willingness to spend

• Monetisation

Garena sees sharp decreases in year-on-year bookings and revenue

This comes in spite of the continued success of Free Fire

• Financials

Flexion Mobile new service targets gamers through TikTok influencers

“TikTok has the potential to reach a whole new generation of game players, so it’s vital for developers to include influencers on the platform in their marketing mix," said Audiencly CEO

• Launch
• TikTok

Supercell to shelve Clash Quest in September

The game fell below the company’s expectations

• Clash of Clans
• Clash Quest

Tencent reports first quarterly loss since first listing in 2004

The company’s revenue has decreased 3% year-on-year

• China
• Financials

Liftoff releases new feature to improve IAA for advertisers

Advertisers who started using new IAA optimisation saw significant performance gains

• In-app ads
• In-App Purchases

Riot Games releases 2021 diversity and inclusion report

Riot Games' diversity and inclusion report reveals a decrease in newly hired underrepresented minorities but an increase in newly hired female employees

• Diversity
• Report

Meet the all-star speakers of next week's Metaverse Mixer!

Get the rundown on everything happening at our free, open to all event this year at Gamescom. Connect with top metaverse experts, drinks and snacks on us!

• Metaverse Mixer
• Gamescom 2022

Tencent Game Developers Conference returns for its sixth year on August 16th to 17th

Attendees can expect to see guest speakers from Supercell, USC Games, and Sumo Digital, who will share their insights into the development of the game industry

• Live Streaming
• Conference

Is the AppLovin, Unity, and ironSource story really over?

Unity have reaffirmed their commitment to the ironSource merger, but AppLovin may not be out of the fight

• Acquisition
• Merger

Your pocket guide to attending Pocket Gamer Connects Helsinki this September

PG Connects is returning to Helsinki this September 27-28, read up on what’s going on and everything you can look forward to in this marvellous metropolis!

• PGC Helsinki

NetEase Games and CCP Games team up to bring Project Discovery to mobile

NetEase Games EVE Echoes players can help scientific research to prevent and cure illnesses through Project Discovery

• Partnership
• Research

Pixel Federation celebrates 15 triumphant years in the gaming industry

The developers of Diggy's Adventure currently has a team of 300 people, 140 million players around the world, and offices in two countries

Pokémon Company pledges $25 million to philanthropic initiatives

The donations will support children and equity

• Charity
• Pokemon

Eminem takes over Beatstar in it’s biggest event yet - and Fortnite could follow

The event coincides with the release of the rapper’s new greatest hits album

• Fortnite
• BTS
• Beatstar
• Eminem