Millennials

Article Types

62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z News Apr 10th, 2024

62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z

Livewire’s 2024 Next Gen Attention report compares playing habits of Millennials, Gen Z and Gen Alpha

94% of Gen Alpha are game enthusiasts, but gaming has universal appeal News Oct 17th, 2023

94% of Gen Alpha are game enthusiasts, but gaming has universal appeal

Newzoo’s latest report analyses the different motivations of gamers in a variety of age groups

48% of Gen Z-ers have at least four gaming apps downloaded News Jun 16th, 2023

48% of Gen Z-ers have at least four gaming apps downloaded

A new report by Fluent delves into the world of app downloads

Dentsu examines how the gaming community engages with the industry News Oct 14th, 2022

Dentsu examines how the gaming community engages with the industry

A new study breaks down the rise of gaming culture

as Truz characters join Play Together metaverse in IP collaboration News Mar 4th, 2022

Truz characters join Play Together metaverse in IP collaboration

Aiming towards a Millennial and Gen Z audience

Tapjoy’s report highlights the importance of advertising to mobile gamers during the holidays Data & Research Nov 10th, 2021

Tapjoy’s report highlights the importance of advertising to mobile gamers during the holidays

Two-thirds of users will play mobile games at least three times per day

64% of Millennials spent more time mobile gaming in past year Data & Research Oct 6th, 2021

64% of Millennials spent more time mobile gaming in past year

Results from Tapjoy's survey

Five trends that will drive social mobile gaming in 2021 Comment & Opinion Jan 6th, 2021

Five trends that will drive social mobile gaming in 2021

Oren Todoros gets out his crystal ball

Mobile the most popular games platform among millennials News Jun 7th, 2019

Mobile the most popular games platform among millennials

Millennials are also spending the most money on games per month

Two-thirds of mobile game players don't see themselves as gamers News Jan 19th, 2017

Two-thirds of mobile game players don't see themselves as gamers

Tapjoy finds out what mobile gamers think of themselves

How the market is redefining video entertainment for millenials News Feb 19th, 2016

How the market is redefining video entertainment for millenials

Those young'uns with their YouTubes and Twitches

Angry Birds Stella games pass 30 million downloads News Apr 21st, 2015

Angry Birds Stella games pass 30 million downloads

Angry Birds Stella POP! does 5 million in launch month

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