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Snip. Snip. Snip. But how long should a digital haircut actually take? FINDING YOUR ROOTS Sep 22nd, 2021

Snip. Snip. Snip. But how long should a digital haircut actually take?

Lockwood's Filipe Duarte Pina talks more than short back and sides

as Honor of Kings is the first mobile game to generate $10 billion MO' MONEY Sep 9th, 2021

Honor of Kings is the first mobile game to generate $10 billion

Mobile games get really big

Carry1st's Nick Murray on why game economy design is essential for the success of your game MASTERCLASS Feb 23rd, 2021

Carry1st's Nick Murray on why game economy design is essential for the success of your game

"Make a game too generous and the challenge disappears. A game that isn't generous enough leads to frustration. Each option leads to player churn."

Latest Comments & Opinions

Solsten's Josh Rivers: "You need to know who your audience is, and why might they come to my game" PG CONNECTS SEATTLE May 27th, 2022

Solsten's Josh Rivers: "You need to know who your audience is, and why might they come to my game"

Getting an in-depth understanding of the psychology of your active and potential players brings out their – and your – best, says Solsten's Josh Rivers

Square Valley dev Ryan Becijos: "It definitely was challenging to stay motivated working on a project part-time" MAKING OF May 26th, 2022

Square Valley dev Ryan Becijos: "It definitely was challenging to stay motivated working on a project part-time"

Rycekube founder Ryan Becijos shares the tabletop inspirations for his first title and former PocketGamer.biz Game of the Week, Square Valley

Should you use a countdown – or Pokémon – in your TikTok ads? UA EYE May 25th, 2022

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

as Japanese manga publisher Shueisha is taking different inspiration for its mobile games: the indie scene INDEPENDENT THOUGHT May 25th, 2022

Japanese manga publisher Shueisha is taking different inspiration for its mobile games: the indie scene

Michiharu Mori discusses how Shueisha’s new games division is looking at the indie model, and why there is so little movement in mobile gaming’s most popular titles

1 Magic: The Gathering creator Richard Garfield: "My only resistance to blockchain gaming is tied up in speculation" ISLAND GO May 24th, 2022

Magic: The Gathering creator Richard Garfield: "My only resistance to blockchain gaming is tied up in speculation"

The father of TCGs discusses his first blockchain games venture with WAX Studios' Blockchain Brawlers

Can we create a more equitable mobile games industry? Niantic’s Karla Reyes may have the answer JOIN THE COVEN May 19th, 2022

Can we create a more equitable mobile games industry? Niantic’s Karla Reyes may have the answer

Code Coven and Niantic’s Karla Reyes details how she found her place in the games industry, and her extensive efforts to make sure the door didn’t shut behind her

How Playrix mastered appealing to their players' anchoring bias UA EYE May 18th, 2022

How Playrix mastered appealing to their players' anchoring bias

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

Three core ways to validate your game ideas VALIDATED May 17th, 2022

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

Bringing Native American and Black stories to Apple Arcade's The Oregon Trail THE OREGON TRAIL May 17th, 2022

Bringing Native American and Black stories to Apple Arcade's The Oregon Trail

Gameloft Brisbane's Sam Lewis discusses bringing the 1971 classic to a modern mobile audience, and why Apple Arcade was the right platform

1 For tech giants, all roads lead to mobile gaming EYES ON NETFLIX May 13th, 2022

For tech giants, all roads lead to mobile gaming

GameBake's Michael Hudson looks at Netflix's nascent steps into mobile gaming and sees the future reflected in his eyes

How important is the jelly mechanic in your ad campaigns? UA EYE May 12th, 2022

How important is the jelly mechanic in your ad campaigns?

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

Building an LGBTQ team requires "an environment where everyone feels comfortable being and expressing themselves" PROGRESSIVE PLAY May 11th, 2022

Building an LGBTQ team requires "an environment where everyone feels comfortable being and expressing themselves"

Anarch Entertainment's Ken Tang details how creating an open and accepting space led to the creation of an all-LGBTQ dev team

Monetising music games is an uphill battle. Here are Beatstar's strategies DOLLA DOLLA BILLS May 11th, 2022

Monetising music games is an uphill battle. Here are Beatstar's strategies

Space Ape Games' Simon Hade and Charmie Kim discuss the importance of ad monetisation and Beatstar's take on the battle pass

The new wilderness of mobile game monetisation MONETISER SUMMIT May 10th, 2022

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

Mobile game marketers can use game design to build better UA campaigns DESIGNER ACQUISITION May 10th, 2022

Mobile game marketers can use game design to build better UA campaigns

Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself

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