Events
Arctic Game Week 2022 | Nordic | May 25th |
MomoCon | North America | May 26th |
Indie-Craft K-Game Festival | May 26th | |
Game Access Conference 2022 | Europe | May 27th |
Blu Game Show 2022 | Europe | May 27th |
BostonFIG Talks & Learns | May 28th | |
Games Industry Live 2022 | May 31st | |
The Pitchyagame Awards 2022 | Jun 6th |
Featured Comments & Opinions
Snip. Snip. Snip. But how long should a digital haircut actually take?
Lockwood's Filipe Duarte Pina talks more than short back and sides
Honor of Kings is the first mobile game to generate $10 billion
Mobile games get really big
Carry1st's Nick Murray on why game economy design is essential for the success of your game
"Make a game too generous and the challenge disappears. A game that isn't generous enough leads to frustration. Each option leads to player churn."
Latest Comments & Opinions
Solsten's Josh Rivers: "You need to know who your audience is, and why might they come to my game"
Getting an in-depth understanding of the psychology of your active and potential players brings out their – and your – best, says Solsten's Josh Rivers
Square Valley dev Ryan Becijos: "It definitely was challenging to stay motivated working on a project part-time"
Rycekube founder Ryan Becijos shares the tabletop inspirations for his first title and former PocketGamer.biz Game of the Week, Square Valley
Should you use a countdown – or Pokémon – in your TikTok ads?
Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye
Japanese manga publisher Shueisha is taking different inspiration for its mobile games: the indie scene
Michiharu Mori discusses how Shueisha’s new games division is looking at the indie model, and why there is so little movement in mobile gaming’s most popular titles
Magic: The Gathering creator Richard Garfield: "My only resistance to blockchain gaming is tied up in speculation"
The father of TCGs discusses his first blockchain games venture with WAX Studios' Blockchain Brawlers
Can we create a more equitable mobile games industry? Niantic’s Karla Reyes may have the answer
Code Coven and Niantic’s Karla Reyes details how she found her place in the games industry, and her extensive efforts to make sure the door didn’t shut behind her
How Playrix mastered appealing to their players' anchoring bias
Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye
Three core ways to validate your game ideas
Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey
Bringing Native American and Black stories to Apple Arcade's The Oregon Trail
Gameloft Brisbane's Sam Lewis discusses bringing the 1971 classic to a modern mobile audience, and why Apple Arcade was the right platform
For tech giants, all roads lead to mobile gaming
GameBake's Michael Hudson looks at Netflix's nascent steps into mobile gaming and sees the future reflected in his eyes
How important is the jelly mechanic in your ad campaigns?
Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye
Building an LGBTQ team requires "an environment where everyone feels comfortable being and expressing themselves"
Anarch Entertainment's Ken Tang details how creating an open and accepting space led to the creation of an all-LGBTQ dev team
Monetising music games is an uphill battle. Here are Beatstar's strategies
Space Ape Games' Simon Hade and Charmie Kim discuss the importance of ad monetisation and Beatstar's take on the battle pass
The new wilderness of mobile game monetisation
AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing
Mobile game marketers can use game design to build better UA campaigns
Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself