Creator Platforms
Tag: Monetisation
China In Your Hands
China is not a translated market: How global game publishers can prepare for growth
Industry Insights
How SayGames uses game analytics to balance difficulty in hybrid puzzle games
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Smash And Spend
Dragon Quest Smash/Grow surpasses $34m in three months
Japan has led early spending with 90% of the global contribution
Pokemon Pvp
Pokémon Champions makes $7.2m in first month on mobile
Japan has led mobile spending thus far, accounting for 55% in month one
Hardcore, You Know The Score
How adjoe fixes early game engagement for hardcore games
“Hardcore games already ask a lot from new users, and the reward path should feel like support.”
Meet Tobid At Pgc Shanghai
ToBid: Helping global mobile games unlock growth opportunities in China
Meet the company at PGC Shanghai and find out how ToBid can help your studio find success in the Chinese games market
Pley Partnership
Xsolla partners with Pley to expand browser game monetisation for mobile studios
The partnership targets monetisation gaps in markets with limited app store payment support
Early Earnings
Pokémon Champions makes $3.5m in first week on mobile
Apple users account for $2.6m or 75% of total mobile spend thus far
D2c At Pgc Barcelona
The D2C window is open. Here's how mobile studios can walk through it
Berkley Egenes, Chief Marketing & Growth Officer, Xsolla takes a deep dive into the growing opportunities for European game developers to go direct to consumers.
Making Money
Unreal Engine for Fortnite creator payouts surpass $1bn
Creators can monetise through engagement payouts and in-island transactions
Industry Insights
Deconstructing a $100m idle game: What 5 years of Gold & Goblins reveals about live ops and retention
Igor Voronetskiy, producer at AppQuantum, shares insights into the live ops and long-term systems behind Gold & Goblins
Industry Outlook
Up to 80% of mobile devs say engagement strategies are losing effectiveness
51% struggle to balance monetisation friction with a fun player experience
New Offerings
ClarityQ launches game-native AI analytics platform for mobile game studios
The platform translates complex gaming data into natural language insights and recommendations
Monetisation Matters
Monetisation models and the risks of retrofitting
Pixel Federation lead game system designer Martin Gajarsky advises developers to plan monetisation models early in development rather than a "messier" retrofitting approach
Value In Vietnam
Vietnamese puzzle, simulation and arcade games are most-downloaded in the world
Vietnamese games achieved 4.9 billion downloads in 2025, with 67% coming from three genres
Mobile Games University
Mobile game ad monetisation: What you need to know
Aurion11 CEO and Co-founder Igor Lautar gives a detailed rundown of mobile games advertising in this intermediate level guide
Week In Views
Behaviour Interactive layoffs and Pokémon TCG Pocket’s staying power | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pocket Performance
Pokémon TCG Pocket makes $1.6bn in 1.5 years
Pokémon’s fastest billion-dollar maker on mobile celebrates 1.5 years today
Industry Insights
Understanding residual cohort value: The hidden asset in mobile gaming and apps
Martin Macmillan looks at how mobile studios can better understand long-term player value
Africa Is Mobile
"If players are not consistently returning and genuinely enjoying the experience, no payment model will succeed"
Maliyo Games’ founder Hugo Obi on mobile monetisation in Africa, execution gaps and why retention matters more than pricing
Tech Insights
"Put your own stamp on the game, not on the plumbing"
Developers, Skillz and Beamable discuss the pros and cons of building your own infrastructure or licensing tech to power your game
Africa Is Mobile
Deluxe Creation Studios’ Shola Edu on monetisation in Africa, global audiences and what actually drives revenue
“The goal is to build something that feels genuinely African and is good enough that the rest of the world wants in”
Industry Insights
Forecasting mobile game profitability: How publishers predict UA performance
Iaroslav Kobozev discusses how mobile studios predict long-term profitability from early user acquisition performance
Africa Is Mobile
Why monetisation in Africa is still a retention problem
"The studios that win here will be the ones who understood the conditions that actually exist, not the ones chasing a market size number that doesn't reflect their reality"
Discord Developments
Selfless spending, linked accounts and how developers get the most out of Discord
Discord senior developer Anthony Tešija talks increasing play sessions and getting users spending on games they play, as well as games they don’t
Afk Arena Anniversary
AFK Arena celebrates seventh anniversary and over $1.5bn in lifetime earnings
The game is now being surpassed by sequel AFK Journey, but remains among Lilith Games’ most lucrative titles over its lifetime
Africa Is Mobile
"Ads remain the most common and viable monetisation model across Africa's gaming markets today"
Michael Oscar Esio shares his perspective on game monetisation, player behaviour and growth opportunities in Africa
All-in
Direct-to-consumer sales hit record levels again in Q4
Mobile games publishers continue to go all-in on D2C amid regulatory and court-led upheaval
Ugc
Roblox launches avatar makeup category to expand creator monetisation and brand partnerships
Roblox said users updated their avatars an average of 274m times per day in early 2025
Model Analysis
Fire Emblem Shadows earns just $578,000 in first six months, less than 1% of Fire Emblem Heroes
Shadows and Heroes share an IP but opt for different genres and monetisation models
Africa Is Mobile
"After our five years of tests, we think only hybrid monetisation will work in Africa"
Kiro'o Games CEO Olivier Madiba discusses the realities of game monetisation in Africa, player behaviour and long-term growth across the continent
Resolve Open Cut Engage
The short drama disruption: What mobile game studios can learn from a new monetisation powerhouse
"If your first seconds don’t win, you’re invisible - and if your creative pipeline isn’t fast, you’ll lose to teams who treat iteration as a competitive advantage"
Six Fabulous Fireside Chats
From large language models to learning languages - Seven more fabulous fireside chats from PGC London 2026
HyprMX spoke to many of the pioneers and business leaders at PGC London 2026. Here are seven more of the very best conversations from the event
Monetisation In Africa
Africa’s monetisation debate: founders weigh in on mobile, PC, and the realities of game revenue
Several founders warn that treating Africa as a single gaming market ignores the continent’s diverse economic and payment realities
Industry Insights
How Azur Games increased retention and doubled revenue with Hidden Objects 2
Daria Korbyleva explains how structural design and live ops helped Hidden Objects 2 outperform its predecessor
Pgc Summit San Francisco
Discord’s plans for acquisition, retention and monetisation
Senior developer advocate Anthony Tešija discusses the messaging platform's current and upcoming features for engaging players with your game
Speaker Spotlight
Tebex's Liam Wiltshire: "New regulations quietly change who owns the player relationship"
The monetisation platform's VP and GM discusses monetisation, UGC and cross-platform gaming ahead of his PGC Summit San Francisco talk
Industry Insights
Lessons in mastering live ops from Marvel Snap
Ethan Levy and Matt Ricchetti share insights for running live ops across platforms and keeping players coming back
Rethink Liveops At Gdc
ThinkingData Summit: Global studios coming together to rethink live ops and data during GDC
Register for the ThinkingData Summit or sign up and receive the post-event recap series.
Pgc London Live!
Industry, AI and everything in-between - Seven fabulous fireside chats from PGC London 2026
HyprMX have managed to capture some of the excitement and energy from the pioneers and business leaders at PGC London 2026. Here are seven of the very best
Seriously Celebrating
Pokémon Go celebrates 30 years of Pokémon with rare encounters and web shop promotions
Legendary and Mythical Pokémon are being rerun, increasing accessibility after almost 10 years of Go
Mobile Games University
Ad monetisation basics in mobile gaming
Aurion11 CEO and Co-founder Igor Lautar gives a detailed rundown of mobile games advertising 101
Industry Views
Africacomicade founder warns PC is not Africa’s monetisation solution
While mobile monetisation faces constraints, Michael Oscar Esio says PC carries its own systemic barriers
Ugc Finance
Why you should bring your finance team into product strategy
Travis Hughson from Tipalti Mass Payments explores the vital role of finance and payouts in making games a success globally
Pgc London
Direct-to-consumer at PGC London: "The Pandora’s Box is open"
Appcharge founder and CEO Maor Sason spoke with Play Ventures founding partner Harri Manninen at PGC London 2026 about the evolution of D2C
Fire Emblem Festivity
Nintendo’s Fire Emblem Heroes celebrates ninth anniversary and over $1.2bn in revenue
The strategy RPG series successfully found its mobile niche as a gacha, surpassing all other Nintendo mobile games
New Offerings
Playgama launches advertising solution for web gaming monetisation
The new product marks Playgama’s expansion deeper into monetisation and gaming-focused ad tech
Pgc London
Monetisation trends to watch in 2026: "Player expectations have changed"
PGC London panellists discussed the latest ad and in-app purchase strategies on mobile
Regulations
Italy watchdog opens probes into Activision Blizzard over mobile game monetisation
Diablo Immortal and Call of Duty Mobile are under scrutiny for allegedly misleading free-to-play practices