Monetisation

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Game Analysis: Decoding the Live Ops strategy of Monopoly GO Feature Nov 30th, 2023

Game Analysis: Decoding the Live Ops strategy of Monopoly GO

We go under the hood with one of the year's biggest hits to reveal what makes it tick and what lessons can be learnt from its success

With the beta period over, what's next for Supercell’s newest soft launch, mo.co Feature Nov 6th, 2023

With the beta period over, what's next for Supercell’s newest soft launch, mo.co

Now is the perfect time to ponder whether mo.co has what it takes to meet Supercell's exacting standards

Game analysis: The evolution of hypercasual runner Jelly Run 2048 Feature Oct 27th, 2023

Game analysis: The evolution of hypercasual runner Jelly Run 2048

Azur Games' Milana Gelmanova shares of taking the game from suboptimal metrics to a stand out project

as Empowering Everyone - How Xsolla Plans To Give Developers The Power To Find And Keep Players Content Interview Oct 26th, 2023

Empowering Everyone - How Xsolla Plans To Give Developers The Power To Find And Keep Players Content

In the era of ‘forever games’ Xsolla CEO Chris Hewish outlines the company’s goals of empowering developers to own and understand their players directly

Striking the perfect balance: How can mobile ads complement in-app purchases? Feature Oct 19th, 2023

Striking the perfect balance: How can mobile ads complement in-app purchases?

AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation

Monopoly Go developer Scopely estimated to surpass $7bn in lifetime user spend News Oct 16th, 2023

Monopoly Go developer Scopely estimated to surpass $7bn in lifetime user spend

The Monopoly Go developer has earned big bucks from their portfolio

PG.biz Podcast - Xsolla CEO Chris Hewish on creative commerce solutions to take control of your game Interview Oct 13th, 2023

PG.biz Podcast - Xsolla CEO Chris Hewish on creative commerce solutions to take control of your game

The PG.biz podcast team welcome Xsolla's Chris Hewish to the studio to talk about the company's creative commerce solutions and putting power back into the hands of developers worldwide

Why good legacy mobile games deserve a new lease of life Comment & Opinion Oct 12th, 2023

Why good legacy mobile games deserve a new lease of life

SuperScale’s Ivan Trancik discusses legacy game management and how publishers have revived old games through new methods

UK kids are most likely to make in-game purchases, but only 4% spend on loot boxes News Oct 11th, 2023

UK kids are most likely to make in-game purchases, but only 4% spend on loot boxes

Ipsos’ latest report for Video Games Europe finds in-game spending among children is highest in the UK

Xsolla unveils its new payment system Headless Checkout News Oct 10th, 2023

Xsolla unveils its new payment system Headless Checkout

The company are further enhancing their popular Xsolla Pay Station service giving devs the ability to build customisable, branded purchasing experiences for their players

Monetisation masterclass: How to max out ad performance in mobile RPGs Feature Oct 5th, 2023

Monetisation masterclass: How to max out ad performance in mobile RPGs

Nexter's head of business development and ad monetisation Anton Kvashnevskiy shares his monetisation strategies and ad placement tips

as Appodeal & Pollen VC partner to offer a new kind of mobile growth platform News Sep 27th, 2023

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

New Appodeal & Pollen VC partnership offers a mobile growth platform with credit lines to scale your monthly revenues

Kinoa's Hen Gelberg on “The true power of LiveOps” Feature Sep 15th, 2023

Kinoa's Hen Gelberg on “The true power of LiveOps”

Kinoa's chief business development officer and co-founder discusses the core components of live ops and how to best unlock their true potential

Liftoff's Sven Elstermann on monetising in today's competitive app landscape Interview Sep 15th, 2023

Liftoff's Sven Elstermann on monetising in today's competitive app landscape

In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...

Oxana Fomina on monetisation events that influence game performance Interview Sep 7th, 2023

Oxana Fomina on monetisation events that influence game performance

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

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