Monetisation

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50% of Gen Z and Gen Alpha make in-game purchases Special Report Sep 28th, 2022

50% of Gen Z and Gen Alpha make in-game purchases

Mobile is the top platform in both demographics

“Security is a challenging skillset, and scarce”: Steeve Huin of Denuvo talks mobile and metaverse hacking Interview Sep 23rd, 2022

“Security is a challenging skillset, and scarce”: Steeve Huin of Denuvo talks mobile and metaverse hacking

We interview the COO of Video Games at Irdeto about the latest battle in the war on piracy, hacking and cheating

as 50 percent of genZ gamers in India actively participate in real money gaming News Sep 21st, 2022

50 percent of genZ gamers in India actively participate in real money gaming

A report by Newzoo and MAAS delves into the Indian mobile gaming industry

Luis de la Camara: “ I wouldn't be surprised if ten years from now the industry is primarily made up of a handful of big companies.” Interview Sep 20th, 2022

Luis de la Camara: “ I wouldn't be surprised if ten years from now the industry is primarily made up of a handful of big companies.”

Rovio’s VP on Marketing discusses monetisation, cloud gaming, and industry trends.

Aleksander Larson: A 100 percent player-owned, real-money economy is the way forward for the games industry Interview Sep 15th, 2022

Aleksander Larson: A 100 percent player-owned, real-money economy is the way forward for the games industry

We spoke to the Sky Mavis co-founder and COO about the future of monetisation in the game space

Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile News Sep 15th, 2022

Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile

Analysis comes from 12 months of data up to June 2022

as Survey: Making money in mobile games Data & Research Sep 12th, 2022

Survey: Making money in mobile games

Help Wappier understand more about the ways in which developers are monetising mobile games with this online survey

74% of consumers use mobile ads to discover new apps News Sep 12th, 2022

74% of consumers use mobile ads to discover new apps

An ironSource report finds that relaxation is key both for downloads and usage

Gadsme branching into audio ads News Sep 9th, 2022

Gadsme branching into audio ads

Gadsme is expanding its advertising business in a world first

Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements" News Sep 8th, 2022

Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"

Liftoff's growth senior manager breaks down the best practices of app monetisation

Generation X make more in-app purchases than any other group News Sep 7th, 2022

Generation X make more in-app purchases than any other group

ironSource delve into app monetisation and discovery

wappier launches promotional pricing to help developers accelerate monetisation News Aug 18th, 2022

wappier launches promotional pricing to help developers accelerate monetisation

New product adjusts prices based on an individual user's willingness to spend

Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers Comment & Opinion Aug 17th, 2022

Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers

95% of iOS developers generate just 2% of revenue.

Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue" Comment & Opinion Aug 12th, 2022

Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"

Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes

Mobile game subscription service Unleashd expands with two new titles News Aug 12th, 2022

Mobile game subscription service Unleashd expands with two new titles

The services offers free-to-play developers new revenue streams

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