Monetisation

Article Types

How to monetise your IAP-based game with ads Comment & Opinion Jun 24th, 2019

How to monetise your IAP-based game with ads

IronSource VP of global partnerships delivers the lowdown on in-game ads

AppLovin wants to raise $1bn in 2020 IPO News Jun 7th, 2019

AppLovin wants to raise $1bn in 2020 IPO

Marketing platform and publisher has ambitious plans

Stack open-sources ad software BidMachine mobile apps publishers News Jun 6th, 2019

Stack open-sources ad software BidMachine mobile apps publishers

Technology has been made an open source resource

Google Play developers must now disclose loot box odds News May 31st, 2019

Google Play developers must now disclose loot box odds

Details surrounding “randomised virtual items” must be clearly shown

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

Germany considering new minor protections laws against loot boxes and mobile monetisation News May 10th, 2019

Germany considering new minor protections laws against loot boxes and mobile monetisation

The state of Bavaria has proposed new guideline citing the “exploitation of the inexperience and credulity of adolescents”

Speaker Spotlight: Nordeus' Božo Janković on the future of mobile game monetisation Interview May 9th, 2019

Speaker Spotlight: Nordeus' Božo Janković on the future of mobile game monetisation

Pocket Gamer Connects Seattle 2019 will take place on May 13th to 14th

Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has? Mobile Mavens May 9th, 2019

Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?

A new technique for all

Your checklist for commercial success starts with knowing your game profile Interview May 7th, 2019

Your checklist for commercial success starts with knowing your game profile

MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition

as Loot box design 2.0: Complying with China's new rules Comment & Opinion May 7th, 2019

Loot box design 2.0: Complying with China's new rules

The Yodo1 team discusses the latest changes and offers help on figuring out your best strategy for legal monetisation in the country

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway The Charticle Apr 30th, 2019

Why Supercell ignored monetisation but Season Challenges made Clash of Clans the top grossing game anyway

More than a $5 boost

Mobile tools provider Game of Whales raises $2 million News Apr 15th, 2019

Mobile tools provider Game of Whales raises $2 million

The esports and gaming firm has made the investment as part of a $2 million funding

How does Raid: Shadow Legends engage, retain and monetise? The IAP Inspector Mar 25th, 2019

How does Raid: Shadow Legends engage, retain and monetise?

Plarium cracks the code

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads News Mar 14th, 2019

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads

Solution designed to help optimise user acquisition campaigns

IronSource launches A/B testing tool for ad monetisation News Mar 12th, 2019

IronSource launches A/B testing tool for ad monetisation

Helps developers improve their ARPU, ARPDAU and retention rates

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