Monetisation

Article Types

Why casual games like Homescapes are adding midcore Guild community features Feature Nov 7th, 2019

Why casual games like Homescapes are adding midcore Guild community features

Play together, spend more

How Keplerians saved time and bagged more money with Yodo1's managed ad service Comment & Opinion Nov 5th, 2019

How Keplerians saved time and bagged more money with Yodo1's managed ad service

Making more of Mr. Meat

Monetization trends for casual mobile games Feature Oct 24th, 2019

Monetization trends for casual mobile games

GameRefinery's Joel Julkunen on what's changing

1 IronSource releases automated adtech LevelPlay so game devs can earn more with less work News Oct 23rd, 2019

IronSource releases automated adtech LevelPlay so game devs can earn more with less work

It’s time to flatten your waterfall

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million News Oct 3rd, 2019

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million

Cash will drive organic growth and M&A activity

Paid traffic is just as valuable as organic, says Unity senior marketing manager News Sep 24th, 2019

Paid traffic is just as valuable as organic, says Unity senior marketing manager

Tracy Joseph made the statement during her talk on Busting Mobile User Acquisition Myths

Player segmentation the best way to get “most bang for your buck” when monetising News Sep 24th, 2019

Player segmentation the best way to get “most bang for your buck” when monetising

So says Unity Ads' Ilya Kuznetsov at Unite Copenhagen 2019

Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion News Sep 12th, 2019

Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion

TCG off to a great start

as What we learned at the Bridge between East and West summit in association with Mintegral Feature Sep 5th, 2019

What we learned at the Bridge between East and West summit in association with Mintegral

Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market

Epic to disclose loot box odds following ESA pledge News Aug 9th, 2019

Epic to disclose loot box odds following ESA pledge

Meanwhile, THQ Nordic refuses to put name to list of publishers as it says it has no plans to use this business model

nWay launches new blockchain application allowing devs to implement monetisation solutions News Aug 6th, 2019

nWay launches new blockchain application allowing devs to implement monetisation solutions

“We believe this will allow games developed on nWayPlay platform to run game economies in a far more flexible way”

What monetisation models work best for indie developers in the current mobile games market? Mobile Mavens Aug 5th, 2019

What monetisation models work best for indie developers in the current mobile games market?

The Indie Mavens share their thoughts on the different monetisation models on offer to small studios

as Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

7 videos from Pocket Gamer Connects Seattle 2019's Monetizer track Feature Jul 4th, 2019

7 videos from Pocket Gamer Connects Seattle 2019's Monetizer track

The track, sponsored by Vungle, features speakers from the likes of Nordeus, Rogue Games, Game of Whales, 12traits, Wooga and more

How to monetise your IAP-based game with ads Comment & Opinion Jun 24th, 2019

How to monetise your IAP-based game with ads

IronSource VP of global partnerships delivers the lowdown on in-game ads

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