Monetisation

Article Types

Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures Comment & Opinion May 17th, 2023

Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures

How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market

Unity hits $500m of revenue in Q1 financials News May 11th, 2023

Unity hits $500m of revenue in Q1 financials

John Riccitiello: “The very nature of our platform will benefit from AI tools”

Voodoo's hybridcasual strategy is working News May 8th, 2023

Voodoo's hybridcasual strategy is working

The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year

Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification Comment & Opinion May 3rd, 2023

Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification

Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch

Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation Interview May 1st, 2023

Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation

Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money

What's next for hypercasual marketing in 2023? Feature Apr 21st, 2023

What's next for hypercasual marketing in 2023?

Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead

Netflix underpins commitment to games but says 'no' to in-game ads in Q1 2023 investor call News Apr 19th, 2023

Netflix underpins commitment to games but says 'no' to in-game ads in Q1 2023 investor call

55 games released and 41 more planned as the company outlines plans to build a fan-engaging games pillar alongside film and TV

Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network News Apr 18th, 2023

Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network

Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue.

Deconstructing Save the Doge one of the top draw to mesh puzzle games Comment & Opinion Apr 18th, 2023

Deconstructing Save the Doge one of the top draw to mesh puzzle games

Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick

Under the hood: Deconstructing one of the top idle arcade games Feature Apr 13th, 2023

Under the hood: Deconstructing one of the top idle arcade games

Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart

Retain your players with retargeting - a masterclass from Adikteev Interview Apr 11th, 2023

Retain your players with retargeting - a masterclass from Adikteev

Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues

Case study: Boosting revenue in Solitaire Grand Harvest Feature Mar 30th, 2023

Case study: Boosting revenue in Solitaire Grand Harvest

Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games Interview Mar 30th, 2023

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike

Looty on monetising Roblox: “You need to throw away a lot of what you already know about building games” Interview Mar 24th, 2023

Looty on monetising Roblox: “You need to throw away a lot of what you already know about building games”

Chris Haga, president of Looty Games, the creators of fantasy roguelite game Ruin, explains what makes Roblox a winner

Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee Comment & Opinion Mar 9th, 2023

Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee

Balzo co-founder Giuseppe Lapenta talks to PocketGamer.biz about the studio's journey in the hypercasual genre and why it works with mobile ad expert Growzee

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