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SEGMENTATION RULES
Aug 18th, 2016
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
SKEWED DISTRIBUTION
Jul 22nd, 2016
20% of the 106 million US mobile gamers account for 62% of time spent playing
OUTGUNNING THE REST
Feb 10th, 2016
No competition: Machine Zone owned the US UA battlefield in Q4 2015
TV AD SPENDING
Jan 12th, 2016
Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015
NUMBER CRUNCHING
Oct 21st, 2015
Ranking King, Zynga, EA, Gameloft and Glu in terms of their revenue and player reach
AD RANK
May 21st, 2015