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2017 - the year not much happened in mobile games, says Verto STEADY AS IT GOES Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

Consumer behaviour

Recent articles

as How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% SEGMENTATION RULES Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

Analyse the flow

20% of the 106 million US mobile gamers account for 62% of time spent playing SKEWED DISTRIBUTION Jul 22nd, 2016

20% of the 106 million US mobile gamers account for 62% of time spent playing

Verto Analytics crunches some numbers

No competition: Machine Zone owned the US UA battlefield in Q4 2015 OUTGUNNING THE REST Feb 10th, 2016

No competition: Machine Zone owned the US UA battlefield in Q4 2015

Sensor Tower reveals the damage

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015 TV AD SPENDING Jan 12th, 2016

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Nearly $100m spent by Machine Zone

Flurry says the number of mobile game sessions declined in 2015 MATURED Jan 5th, 2016

Flurry says the number of mobile game sessions declined in 2015

Where now for growth?

Ranking King, Zynga, EA, Gameloft and Glu in terms of their revenue and player reach NUMBER CRUNCHING Oct 21st, 2015

Ranking King, Zynga, EA, Gameloft and Glu in terms of their revenue and player reach

Graphing success and failure

How Glu Mobile balances UA spend and in-game advertising revenue A GOLDEN RATIO Aug 19th, 2015

How Glu Mobile balances UA spend and in-game advertising revenue

Spend vs Save

AdRally boosts MMX Racing ad ARPDAU by 46% AD THIS UP Aug 7th, 2015

AdRally boosts MMX Racing ad ARPDAU by 46%

UK studio Hutch has a new ad mediation strategy

In-app messaging inspires 3.5 times higher retention UNTAPPED POTENTIAL Jul 1st, 2015

In-app messaging inspires 3.5 times higher retention

But only a third use it

How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94% PROGRAMMATIC POWER Jun 4th, 2015

How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94%

More is more

Google Play games revenue in Q1 2105 soared by 50% SKYROCKET May 28th, 2015

Google Play games revenue in Q1 2105 soared by 50%

Market growth set revenue flying throughout 2014

Mobile games to be worth over $22 billion in 2015... maybe TODAY'S PREDICTION May 27th, 2015

Mobile games to be worth over $22 billion in 2015... maybe

Superdata makes a guess

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention AD RANK May 21st, 2015

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention

Facebook still rules for reach, however

Video and Facebook still the most effective UA channels WAYS TO SPEND May 12th, 2015

Video and Facebook still the most effective UA channels

AdColony marks the status quo

as Asia to be more than half the world's $45 billion mobile game market by 2018 EAST SHIFT May 5th, 2015

Asia to be more than half the world's $45 billion mobile game market by 2018

Digi-Capital research predicts big changes.

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