In-game Advertising

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Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports Interview Feb 15th, 2023

Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports

We put our questions on the latest innovations in ads to Bidstack Sport's SVP

Fanta rebrand includes mobile game launch to better reach Gen Z News Feb 14th, 2023

Fanta rebrand includes mobile game launch to better reach Gen Z

Fanta Digital Ride n Sip includes motion control gameplay

Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary News Feb 9th, 2023

Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary

Engagement is impressive with nine out of 10 viewers watching their entire personalised video

Odeeo saw 300% YoY revenue growth in 2022 with 10 billion ad opportunities News Feb 8th, 2023

Odeeo saw 300% YoY revenue growth in 2022 with 10 billion ad opportunities

The in-game audio ad platform’s team grew from 5 to 35 people

Bidstack launches dedicated Sports Division and partnership with SimWin Sports News Jan 25th, 2023

Bidstack launches dedicated Sports Division and partnership with SimWin Sports

Bidstack's new sports division allows the management of virtual advertising on a whole new level

In-game ad company Anzu patents tech to measure viewability of intrinsic ads News Jan 20th, 2023

In-game ad company Anzu patents tech to measure viewability of intrinsic ads

Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment

Five reasons why it’s more critical than ever to look to in-game advertising Business & Production Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success

AdInMo appoints ex Bidstack VP Yasin Dabhelia to executive team Job News Jan 10th, 2023

AdInMo appoints ex Bidstack VP Yasin Dabhelia to executive team

Dabhellia will assume the role of VP Programmatic

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction Feature Jan 3rd, 2023

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction

Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising

Monetisation masterclass: learn how to take your game to the next level News Dec 19th, 2022

Monetisation masterclass: learn how to take your game to the next level

Join experts from Anzu, Unity and Wildlife Studios for an in-depth dive into in-game ad monetisation

as What impact could in-game advertising have on your studio? News Nov 23rd, 2022

What impact could in-game advertising have on your studio?

Sign up now for a free webinar exploring the impact of in-game ads, featuring strategies and practical tips from industry experts including Anzu, Unity and Wildlife Studios

New advertising platform immersiion uses new "hybrid" approach to reach gamers News Nov 23rd, 2022

New advertising platform immersiion uses new "hybrid" approach to reach gamers

Launched by adtech firm iion for mobile, PC, console and more

33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot? News Nov 4th, 2022

33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot?

Advertising offers both boons and risks to game makers

New Google report suggests a delicate balance when it comes to in-game advertising News Nov 3rd, 2022

New Google report suggests a delicate balance when it comes to in-game advertising

33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads

Adverty & Apex Mobile Media partner to offer advanced in-game ads in Canada News Oct 27th, 2022

Adverty & Apex Mobile Media partner to offer advanced in-game ads in Canada

Adverty’s groundbreaking in-game ad format will be distributed in the Canadian regions by Apex Mobile Media.

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