In-game Advertising
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78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

USA game ad revenue to reach $130 billion in 2025
But currently only accounts for less than 6% of total ad spend in the USA

In-game Ads solution Anzu raises $48M in Series B funding
Funding round led by Emmis Corporation and supported by many new high-profile investors

Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds

Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing

In-game ads by Anzu.io triple Cooking Fever’s ARPDAU
Nordcurrent’s flagship title has 400 million total downloads

Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports
We put our questions on the latest innovations in ads to Bidstack Sport's SVP

Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary
Engagement is impressive with nine out of 10 viewers watching their entire personalised video

Odeeo saw 300% YoY revenue growth in 2022 with 10 billion ad opportunities
The in-game audio ad platform’s team grew from 5 to 35 people

Bidstack launches dedicated Sports Division and partnership with SimWin Sports
Bidstack's new sports division allows the management of virtual advertising on a whole new level