In-game Advertising
Article Types
- All [28]
- Feature [1]
- Business & Production [1]
- Job News [1]
- Comment & Opinion [1]
- Interview [2]
- News [22]
News
Mar 18th, 2024
In-app purchases decline but ad revenues is up 26.7% despite falling player retention
News
Dec 7th, 2023
Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024
News
Dec 7th, 2023
Odeeo claims over 90% of audio ads are not skipped by gamers
Odeeo’s research provides tips on designing the ideal audio ads
News
Oct 16th, 2023
78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
News
Jul 25th, 2023
USA game ad revenue to reach $130 billion in 2025
But currently only accounts for less than 6% of total ad spend in the USA
News
Jun 27th, 2023
In-game Ads solution Anzu raises $48M in Series B funding
Funding round led by Emmis Corporation and supported by many new high-profile investors
News
Jun 21st, 2023
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
News
May 1st, 2023
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
News
Apr 24th, 2023
In-game ads by Anzu.io triple Cooking Fever’s ARPDAU
Nordcurrent’s flagship title has 400 million total downloads
Interview
Feb 15th, 2023
Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports
We put our questions on the latest innovations in ads to Bidstack Sport's SVP