In-game Advertising

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China generated over $42 billion in mobile user spend in 2023 News Nov 7th, 2023

China generated over $42 billion in mobile user spend in 2023

Mobile ad spend is projected to hit $362 billion this year

78% of gamers play on mobile, with 44% considering it their primary device News Oct 16th, 2023

78% of gamers play on mobile, with 44% considering it their primary device

Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

USA game ad revenue to reach $130 billion in 2025 News Jul 25th, 2023

USA game ad revenue to reach $130 billion in 2025

But currently only accounts for less than 6% of total ad spend in the USA

In-game Ads solution Anzu raises $48M in Series B funding News Jun 27th, 2023

In-game Ads solution Anzu raises $48M in Series B funding

Funding round led by Emmis Corporation and supported by many new high-profile investors

Anzu and Lumen’s two-year study finds that in-game ads come out on top News Jun 21st, 2023

Anzu and Lumen’s two-year study finds that in-game ads come out on top

In-game ads have higher viewability and lead to higher purchase intent, study finds

Maximising ROI with Playable Ads: Key Strategies for Success Comment & Opinion Jun 15th, 2023

Maximising ROI with Playable Ads: Key Strategies for Success

Mobvista’s Greg Castro discusses the state of playable ads

Longer ads lead to a 23% boom in purchasing intent News May 1st, 2023

Longer ads lead to a 23% boom in purchasing intent

A new report analyses the impact of various factors in game marketing

In-game ads by Anzu.io triple Cooking Fever’s ARPDAU News Apr 24th, 2023

In-game ads by Anzu.io triple Cooking Fever’s ARPDAU

Nordcurrent’s flagship title has 400 million total downloads

Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports Interview Feb 15th, 2023

Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports

We put our questions on the latest innovations in ads to Bidstack Sport's SVP

Fanta rebrand includes mobile game launch to better reach Gen Z News Feb 14th, 2023

Fanta rebrand includes mobile game launch to better reach Gen Z

Fanta Digital Ride n Sip includes motion control gameplay

Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary News Feb 9th, 2023

Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary

Engagement is impressive with nine out of 10 viewers watching their entire personalised video

Odeeo saw 300% YoY revenue growth in 2022 with 10 billion ad opportunities News Feb 8th, 2023

Odeeo saw 300% YoY revenue growth in 2022 with 10 billion ad opportunities

The in-game audio ad platform’s team grew from 5 to 35 people

Bidstack launches dedicated Sports Division and partnership with SimWin Sports News Jan 25th, 2023

Bidstack launches dedicated Sports Division and partnership with SimWin Sports

Bidstack's new sports division allows the management of virtual advertising on a whole new level

In-game ad company Anzu patents tech to measure viewability of intrinsic ads News Jan 20th, 2023

In-game ad company Anzu patents tech to measure viewability of intrinsic ads

Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment

Five reasons why it’s more critical than ever to look to in-game advertising Business & Production Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success

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