Featured Data & Research

Genshin Impact surpasses $3.6 billion revenue ahead of second anniversary GENSHIN'S GROWING GIANT Sep 23rd, 2022

Genshin Impact surpasses $3.6 billion revenue ahead of second anniversary

The game made $12 million revenue on day of Version 3.0 release

52 per cent of Europeans play games reveals recent report EUROPEAN GAMING MARKET Aug 29th, 2022

52 per cent of Europeans play games reveals recent report

45 per cent of gaming revenue in 2021 came from apps

More than half of ALL games revenue this year will come from mobile MOBILE MAJORITY Jul 26th, 2022

More than half of ALL games revenue this year will come from mobile

Global mobile games industry forecast of $103.5 billion in 2022, according to new report from Newzoo

Latest Data & Research

The State of Mobile 2023 revealed DATA & RESEARCH Feb 3rd, 2023

The State of Mobile 2023 revealed

Data.ai's recent press event provided a neat snapshot of the past year's activity for downloads, spending and the potential growth for apps and gaming ahead

Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue SOCIALPETA REPORT Feb 2nd, 2023

Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue

SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre

RPGs saw a 4.76% increase in downloads last year SOCIALPETA REPORT Feb 2nd, 2023

RPGs saw a 4.76% increase in downloads last year

Downloads were up, however revenue for the genre fell 13.06 percent

Shares in EA have plummeted more than 10% this week SINKING SHARES Feb 2nd, 2023

Shares in EA have plummeted more than 10% this week

Following news of cancellations and a delay

Revealed: The key metrics for an effective ad creative APPLOVIN DATA Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad

Mobile is the dominant platform for accessing media and IP NEWZOO REPORT Jan 31st, 2023

Mobile is the dominant platform for accessing media and IP

60 percent of engagement with media platforms happens on mobile devices

Cost Per Install for hypercasual games hit an all-time high HYPERCASUAL REPORT Jan 31st, 2023

Cost Per Install for hypercasual games hit an all-time high

IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter

Data.ai reveal the global trends and tips you need for success in 2023 POCKET GAMER CONNECTS Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

Senior marketing manager at Data.ai, Chris Uglietta took to the stage at Pocket Gamer Connects London 2023

Newzoo releases further predictions about the games market in 2023 NEWZOO PREDICTIONS Jan 20th, 2023

Newzoo releases further predictions about the games market in 2023

The company has released part two of its top ten trends for the year

The top ten gaming industry deals of 2022 DRAKE STAR REPORT Jan 19th, 2023

The top ten gaming industry deals of 2022

We break down the biggest acquisitions of 2022, as reported by Drake Star

Who were 2022's most strategic gaming investors? DRAKE STAR REVIEW Jan 18th, 2023

Who were 2022's most strategic gaming investors?

Drake Star breaks down last year’s top gaming acquisitions. Who spent the smartest money in 2022? Find out here

Which five mobile hits generated $7.2 billion in revenue in 2022? MOBILE SUCCESS Jan 18th, 2023

Which five mobile hits generated $7.2 billion in revenue in 2022?

Incredibly, these globe-conquering games raked in eight percent of total revenue. And the winners are…

Drake Star releases its predictions for 2023 in gaming 2023 PREDICTIONS Jan 18th, 2023

Drake Star releases its predictions for 2023 in gaming

Look ahead to a year of consolidation and diversification

Mobile consumer spend dropped to $110 billion in 2022, while downloads surged DATA.AI REPORT Jan 11th, 2023

Mobile consumer spend dropped to $110 billion in 2022, while downloads surged

Games such as Diablo Immortal and Apex Legends Mobile saw high adoption, but spend dropped 5%

Battle royale and mobile most popular with lucrative 18 to 24 demographic DATA.AI REPORT Jan 11th, 2023

Battle royale and mobile most popular with lucrative 18 to 24 demographic

Solitaire, slots and match-3 not so much… New report examines demographic preferences in different markets

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