Podcast | Episode 88
Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 88...
Company Profile
Supersonic Studios
Website
supersonic.com
About
Previously SupersonicAds, Supersonic is the mobile advertising technology platform of choice for the app economy.
Developers across the globe use our cloud-based SDK to serve beautiful video and native ads to generate significant revenue. Leveraging our advanced user acquisition technology, developers and brands target the right audiences and top the charts, while building sustainable engagement and substantial ROI.
Related People
Adam Ben-David
Vice President, Supply-Side-Platform
Igor Bereslavski
Director of Growth
Terry Koh
Marketing Manager
Alex Blumkin
Senior manager, growth
Guy Yogev
Product Designer
Nir Regev
Direct of Publishing
Paz Shabtai
senior technical project/program manager
Omri Grinberg
Senior director, product management at Supersonic, Unity.
Elran Ettinger
Senior product designer
Kobi Romano
Senior product designer
Mark Ratchin
Publishing Team Leader
+8 more
Articles featuring Supersonic Studios
Strategic Move
Unity to shut down IronSource Ads Network and explore Supersonic sale as revenue beats guidance
The ironSource Ads Network will officially cease operations on April 30th 2026
Industry Insights
From CPI to LTV: How player motivations are powering hybridcasual’s big wins
Giacomo Maragliulo explains how player motivations are reshaping UA strategy and stronger hybridcasual performance
Industry Insights
Beyond downloads: Why engagement metrics are the true north for publishers
Supersonic's Guy Yogev shares why engagement metrics now define sustainable success in mobile game publishing
Industry Insights
Why hits are built not born
Omri Grinberg explains how data-driven iteration builds today’s mobile game hits
Storytelling
Why stories sell: The emotional trigger for mobile game players
Giacomo Maragliulo discusses how light storytelling can transform mobile game ads
Inside Look
Scaling Screw Master 3D from WeChat to global markets
The CEO of EOGAMES discusses how its partnership with Supersonic and new strategies helped to scale the game
Industry Insights
From click to commitment: a D30 strategy
Experts at Supersonic from Unity break down how to turn new players into loyal gamers
Industry Insights
First impressions count: Creating the ultimate first time user experience
Elran Ettinger offers insights on creating the best first impressions on players
Industry Insights
Win or lose: Mastering the art of mobile game balance and monetisation
Supersonic's Guy Agiv dives into the delicate balance between win and lose conditions and how they can create better monetisation opportunities
Supersonic Growth
Supersonic surpasses 6.2 billion global downloads in five years
The firm was ranked as the fifth largest mobile games publisher in the world by downloads just behind Tencent, Azur, Onesoft, and SayGames.
Capturing Audiences
Why people click: The power of creative hooks
Supersonic creative lead Giacomo Maragliulo details how mobile game creatives make players click
Hybridcasual
An inside look at Funcell’s Trash Tycoon growth strategy
Funcell CEO Abhishek Malpani shares on the development of the game and working with a publishing partner
New Offerings
Supersonic launches Top Creatives Library to help game developers drive growth
The library allows developers to discover top-performing assets from live Supersonic titles
Developers Contest
Supersonic launches hybridcasual competition for mobile game developers
Developers can receive up to $10,000 per month based on KPI
Developer Tools
Unity's Supersonic launches new AI-powered Game Idea Generator
The tool will generate and refine game ideas to provide key building blocks and initial code for development on the Unity engine
Download Deluge
Hypercasual powerhouse Supersonic verges on five billion downloads in its first four years
Supersonic by Unity has published some of the industry’s most downloaded games, Bridge Race included
Publishing Power
Nitro Games strikes Autogun Heroes publishing deal with Unity’s Supersonic
Autogun Heroes originally launched in 2023 with Nitro Games as developer and publisher
Difficulty Balance
Difficulty curves: Find the right balance and boost retention and revenue
Product design director Guy Agiv discusses maximising your games monetisation and retaining players via the perfect difficulty curve
Statistical Significance
Unity’s Supersonic platform launches two big updates enhancing KPI insights
Supersonic updates its A/B testing page and ‘All Games’ page
Download Deluge
Build a Queen’s download dominance highlights app store disparity
Build a Queen was September’s most downloaded Play Store game but didn't hit the top 20 on Apple's App Store
Middle East Movers
PUBG Mobile may still dominates in the Middle East but local favourites are making big money
The latest Middle Eastern rankings for downloads and revenue feature strong performance from familiar favourites alongside surprise new entries
Hybridcasual Lessons
How the hybridcasual evolution is driving higher lifetime value
Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
Feature
The key to successful hypercasual prototypes
Director of Publishing at Supersonic Nir Regev shares how to best build your next prototype
Celebrating Success
Supersonic passes 3.4 billion downloads in three years
The publisher is celebrating its third anniversary this month with a massive milestone
News
Supersonic boasts of game success in Car Cops case-study
The game publisher lauds an ability to help developers increase their game’s popularity, retention and playtime, but how did they do it?
Interview
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
Supersonic Speed
Supersonic Studios’ Danielle Cohen Reich promoted to VP of gaming at ironSource
Reich has spent 5.5 years with ironSource and subsidiaries
Emea Pivotal
Hypercasual downloads up 15% in Q2 2021 with Bridge Race leading the charge
Supersonic is best placed European publisher
Driving Down Cpi
How Bridge Race reached #1 with Supersonic
Garawell Games' CEO Nebih Başaran explains
Get Hyped
Supersonic hosting its second hypercasual contest with a $200,000 prize from 1 May
Runners up will be awarded $150,000
What A Clash
Join Clash 3D remains the most downloaded mobile game
Followed by Crash Bandicoot: On The Run
Welcome To China
Supersonic Studios expands to bring hypercasual to China
Going global with extra bonuses
Proving Popular
Join Clash 3D continues to dominate the downloads charts
Zynga experienced its best ever month for installs
You're A Winner
Supersonic Studios names two winners of its hypercasual contest
Get Rich! 3D and Archers.io by Murat Kul and Black Candy
What A Clash
Join Clash 3D tops the download charts for January 2021
The first time Among Us has not been at the top since August 2020
Publishing Tips
3 key things to look for in a publisher
ironSource GM Nadav Ashkenazy discusses the key things to consider before partnering with a publisher
Get Hyped
Supersonic Studios launches its Superstars contest for hypercasual devs
“Since the day Supersonic was launched, we have focused on developing a strong relationship with our developers"
Jobs In Games
Remote Working: Nadav Ashkenazy's five-year rise to general manager at Supersonic
"Ultimately, it's in this environment that we've become one of the top five hypercasual developers"
Hypercasual Help
Supersonic Studios partners with ITI to help publish Japanese games internationally
"We are excited to help other Japanese developers see their games achieve international success"
Hypercasual Success
PGC Digital: Supersonic Studios' three newest releases have surpassed 35 million downloads
Ultimate Disc earned 16 million-plus installs
Thank You
Supersonic's Tal Shoham on the 'game changer' that is rewarded advertising
Everyone's a winner
Value Proposition
How Game Hive's Tap Titans leverages rewarded video
Tap and view to win
Growth Path
IronSource and Supersonic merge to generate a company with $450 million annual sales
Israeli hook-up
Do Your Ad-ition
New Supersonic Ad placement tool enables rewarded video customisation
Ad Placement Technology helps devs integrate rewarded ads.
Reward Me
Supersonic opens video mediation platform to all developers
Ready for indies too
The Next Billion
India - the next frontier in mobile advertising
Ravikanth Kanchibhotla lays bare the opportunity
Investment
Supersonic raises $15 million to open offices in China, India and Japan and boost headcount to 250
APAC region is the place for growth