Market Report
Okre and Ukie launch unified framework to better measure UK video games’ impact
65% of UK adults and 88% of children play video games, yet the sector's broader influence remains poorly understood by policymakers
Company Profile
UKIE
Website
ukie.org.uk/
About
UKIE is the only trade body for the UK's wider interactive entertainment industry. It exists to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up its membership.
Related People
Nick Poole OBE
CEO
Tim Scott
Head of Public Affairs
Daniel Wood
Chief Operating Officer
Jo Twist
Former-CEO
Vanessa Joyce
Corporate Relations & Strategic Partnerships Consultant
George Osborn
Head of Communications
Laura Martin
Programme Development Executive
+4 more
Articles featuring UKIE
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Investment Insights
Show me the money: UKIE CEO Nick Poole on how a more realistic investment landscape is beginning to emerge
UKIE CEO Nick Poole delves into the state of games industry investment in his first PocketGamer.biz column
Podcast
Podcast: The state of the UK games industry with UKIE CEO Nick Poole
We discuss the challenges facing the UK's games industry and what developers need in the coming years to boost their success
Uk Valuation
UK games market hit record £8.8bn in 2025
Latest figures from Ukie highlight impacts of digital software, mobile and transmedia
Funding Support
Government pledges £28.5m for UK Games Fund to boost industry
The support marks a doubling of the fund and forms part of the UK Games Growth Package announced earlier this year.
Winners Revealed
Ukie reveals winners of its UK Video Game Awards 2026 alongside Hall of Fame honours
PowerWash Simulator was crowned Best UK Mobile Game at the UK Video Game Awards 2026
Manifesto
Scottish games industry releases manifesto calling for government support ahead of parliament election
The sector is urging the next government to strengthen policy, unlock investment and secure long-term growth
Week In Views
Recognition for UK games, Iron Lung's indie film success and nine years of Fire Emblem Heroes | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Industry Outlook
UKIE welcomes new SIC codes for UK games publishing and development
The change marks the first time the UK games industry will be formally separated from broad software and IT categories in official economic data
Growth Drivers
UK games industry joins government delegation to China for the first time
The move reflects the growing importance of games to the UK’s creative economy and export strategy
Ukie Awards
Vote for Pocket Gamer at the 2026 UKIE Awards
We’re proud to be nominated for Best UK Service Supplier – and we’d love your support
Accelerator Program
Ukie and Tencent expand Games Growth Programme with 30 UK studios in new cohort
The programme combines an Accelerator track for emerging studios with a Scale-up track for high-growth companies
Tax Laws
Government updates VGEC rules as part of UK Budget
New guidance aligns games tax credits with the wider RDEC framework
Uk Games Industry
Supercell's Maya Hofree and UKIE's Nick Poole discuss how the industry is facing up to change
Speakers share their industry views ahead of Pocket Gamer Connects London
Tiga And Ukie
TIGA, Ukie and Video Games Council call on UK Government to change Video Games Expenditure Credit
The UK government's next budget is on November 26th, 2025
Industry Outlook
UK games industry leaders urge government to introduce a new “Games Growth Relief"
The proposal seeks targeted tax support for game projects up to £15m
New Offerings
UK creative organisations call for a new Digital Creativity GCSE
The move aims to serve not just games, but healthcare, finance, media, and education
Trade Body
Ukie launches Interactive Entertainment Scotland to champion games sector
IES will represent Scottish studios in government and policy discussions to support industry growth
Developer Support
Ukie partners with Tencent for second year of the Video Games Growth Programme
Last year’s inaugural programme supported 27 graduating studios
Creating A Council
UK Video Games Council establishes to inform and support government policy
The council will be supported by UK trade bodies Ukie and TIGA, with ongoing input from the wider industry
Podcast | Episode 58
The UK games industry's £30m boost and Grow a Garden transforms Roblox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 58...
Week In Views
Why government support is key to games industry growth, and Uma Musume: Pretty Derby's global launch | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Market Growth
UK video game consumer spending hits £7.6bn
Ukie’s new report found that mobile games grew by 8.1% to £1.7bn in 2024
Speaker Spotlight
UKIE CEO Nick Poole on what it really takes for an indie game to succeed globally
"The industry has faced some tough times lately and we need honest conversations about how to build resilient teams and foster inclusive workplaces"
New Partnerships
Xsolla partners with Ukie to boost UK games industry and support developers
Primary focus is to focus is to improve monetisation and commercialisation strategies
New Partnerships
Women in Games and UKIE partner to support greater representation in the UK games industry
Partnership will provide networking, mentoring, and skills-building opportunities
Gaming Trends
Ukie proposes 53% tax relief for small game studios in the UK
The trade body said reforming the VGEC could generate nearly 6,000 new jobs within five years
Investing In Britain
Ukie's 2024 Video Games Growth Programme gets Department for Business and Trade backing
The programme of advice and help for businesses now has 30 companies signed up for this year's cohort
Partnerships
Ukie partners with Tencent Games for Video Games Growth Programme
Applications are now open for applications for companies wishing to be part of the programme
Uk Ukie
UK video games market hits £7.82 billion valuation with mobile up 4.5%
Ukie’s Consumer Market Valuation Report reveals the UK games industry saw 4.4% YoY growth in 2023
Legislation
Ukie: Government immigration proposals "risk giving impression the UK is closed for business"
Following changes to the minimum salary for a skilled worker visa, the UK's games industry trade body speaks out against the new legislation
Tech Splash
Video games add £1.3 billion to UK economy in "spillover technology"
Ukie and FTI Consulting have partnered for a new report into games tech’s influence on other industries
Job News
Nick Poole has been appointed as the new Ukie CEO
Poole starts in his new role on April 1 2024, taking over from Dr Joe Twist and interim co-CEOs Sam Collins and Dan Wood
Uk Gaming Scene
Ukie's new manifesto demands an increase in government funding for video games
They claim that the UK’s lack of investment sees it lose out on an estimated £133 million per year
Loot Boxes
UK game makers agree to impose new restrictions on loot boxes
The controversial game mechanic has been the topic of increasing scrutiny in recent years
Talks
Should you care what the UK government thinks? UKIE's Daniel Wood things you should
More attention equals better support, but far more scrutiny says the UKIE co-CEO
Report
The UK’s gaming market was valued at £7.05 billion in 2022
The UK Interactive Entertainment association’s latest report analyses Britain’s gaming market
Ukie Resignation
Dr Jo Twist OBE moves on from role as UKIE CEO
Sam Collins and Dan Wood will manage the trade body until a permanent replacement CEO is appointed
Uk Games Industry
UKIE releases new UK Games Map, indicates 31% increase in companies
The UK Interactive Entertainment trade association has released their newest version of their UK Games Map, including key info and insights
Interview
Barclays and Ukie on how their Mobile Games Growth Program will provide a boost to the industry
Daniel Wood of Ukie and David Gowans of Barclays discuss the support available through their investment program
Mobile Games Growth Programme
Ukie and Barclays partner to create mobile games growth programme
The programme will support the growth of the mobile games industry in the UK with experts offering workshops and guidance
Scottish Game Awards
Submissions are open for the inaugural Scottish Game Awards
The awards will recognize escellence in the industry
Government Clamps Down On Loot Boxes
UK government demands games industry reevaluate loot boxes
The government stopped short of a crackdown
Mobile Maintains
Ukie: UK mobile games generated $1.92 billion in 2021
Mobile games spending retains COVID-19 spending surge
#raisethegame
Ukie: 56% of games industry professionals prefer a hybrid working model
The firm's second UK games industry census examines the effects of the pandemic on working attitudes and diversity of workforce
Surveying The System
Ukie launches new UK games industry census
Will expand upon previous survey to cover additional areas of interest
Pgc Digital #6
PGC Digital: What is gaming's post-Covid normal?
"I think that our industry is uniquely positioned... to overcome challenges"
Speaker Spotlight
Ukie's George Osborn on how gaming's 2020 successes should influence 2021
Pocket Gamer Connects Digital #6 kicks off on April 19th
Protect The Earth
Ukie releases Green Games Guide to help companies fight climate change
Partnered with the Playing for the Planet Alliance
Hey Big Spender
UK consumers spent £7bn on the games market last year
Mobile was responsible for £1.5 million