New Offerings
Flexion launches Exprexion to help expand mobile game monetisation beyond Apple and Google
The company is pushing for a more decentralised future for mobile game distribution
Company Profile
Flexion Mobile
Website
flexionmobile.com/
About
Flexion Mobile grows revenue and audiences for games. Using its expertise, experience and technology Flexion builds revenue and audiences for developers by taking Android games and making them fly on the alternative app stores
Articles featuring Flexion Mobile
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New Partnerships
Flexion partners with Microfun to bring Seaside Escape to alternative app stores
Seaside Escape earned $6m net revenue in August
Resilient Growth
Flexion grows revenue 9% in 2024 by doubling down on alternative app stores
“We’ve already moved beyond the era when Google and Apple controlled everything,” said Flexion CEO Jens Lauritzson
Partnership
EA partners with Flexion to bring mobile games to alternative app stores
First of EA's games included in the partnership will launch in Q1
Partnership
Flexion partners with King to market Candy Crush Solitaire on alternative app stores
The game is set to launch globally on Thursday, February 6th 2025 across multiple mobile platforms
Earnings Report
Flexion profit rises by 54% to £3.9m as it rides direct-to-consumer wave
The company is working on a new service set to launch in 2025 that will feature an SDK for non-Google/Apple distribution
Store Expansion
MY.GAMES and Flexion partner to bring War Robots to alternative app stores
The decade-old title will seek new audiences on Samsung Galaxy Store, Huawei App Gallery and more
Distribution Delight
Candy Crush lands on alternative app stores
King’s flagship sweetens Flexion’s distribution portfolio, out now on App Gallery, ONE store and more
King Of Candy
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
After record financials and a deal with Scopely, Flexion adds another major mobile win to its distribution portfolio
Earnings Report
Flexion reports strongest Q1 to date as revenue hits £18.3 million
The alternative storefronts company experienced a substantial 58% rise in total gross profit of £4 million
Flexion Finances
Flexion revenue climbs 64% as Epic gives the gaming market a "boost of confidence"
Distributing Monopoly GO! to alternative app stores was one among many 2023 wins at Flexion
Euro Legislation
The DMA is here. What next for game developers and publishers?
Was it worth the effort and are there opportunities to grasp? Flexion CEO Jens Lauritzson gives his take on what the Digital Markets Act really means and what will happen next
Scopely X Flexion
Scopely is bringing more of its titles to alternative app stores with Flexion
Monopoly GO! is available on alternative app stores already, with Stumble Guys coming soon
Jobs
Industry Moves: Hirings and Promotions around the Mobile Games Industry; July 10, 2023
Yat Siu joins a crack team of Web3 enthusiasts, CEO of Nine66 goes back to VC and a NetEase vet joins Sega
Investment
Flexion gains new shareholder in Alta Fox Capital
The Texan firm has invested an undisclosed amount in the publisher
Alternative App Stores
Hill Climb Racing 2 launches on alternative app stores
Hill Climb Racing 2 launches on alternative app stores
Financials
Flexion announces Q1 financials. Quarterly revenue up by 54%
The company boasts of strong growth
Financials
Flexion Q4 financials close with another record quarter
The alternative app store publisher saw major deals in 2022
Flexion X Digital Turbine
Flexion and Digital Turbine partner for alternative app distribution
The partnership combines the services of both companies
Flexion X Netease
Flexion launches Vikingard on alternative app stores
The company has partnered with NetEase games for the launch
Insights
Flexion's Jens Lauritzson on why you should consider alternative app stores
Alternative app store publishing has been a winning model for companies such as Flexion and their partners
Alternative App Stores
Flexion delivers 12x boost to alternative app store revenue
The publisher delivered big gains for Top Games’ Evony: The King’s Return when published to the Amazon Appstore
Publishing
Flexion to publish Hill Climb Racing on alternative app stores
Flexion is set to publish Fingersoft's Hill Climb Racing 1 & 2 to alternative app stores
Scaling Up
Flexion bolsters its management with key hires and promotions
Victor Horbach promoted to general manager of the newly formed Distribution unit
Alternative App Stores
Flexion to sign third alternative app store publishing deal with tap4fun
The games marketing company has been signed on for a third consecutive deal to publish tap4fun’s game Age of Apes to alternative app stores
Interview
Flexion CEO Jens Lauritzson on the secrets behind his company's success
Following the sixth consecutive record-breaking quarter, Flexion's CEO discusses the company's success and its future plans
Flexion Financials
Flexion celebrates its sixth consecutive record quarter with 138% revenue growth
The company reported $22 million in revenue in Q3
Quarterly Report
Flexion Mobile announces new growth record in Q2
The company hit a $20 million revenue milestone
The Significance Of Gen Z
Flexion Mobile new service targets gamers through TikTok influencers
“TikTok has the potential to reach a whole new generation of game players, so it’s vital for developers to include influencers on the platform in their marketing mix," said Audiencly CEO
Alternative Revenue
ONEMT: quality users who drive revenue show up through the alternative app stores
Flexion CEO Jens Lauritzson explains how the company helped ONEMT give their game a revenue boost
Ctrl Alt Match
Flexion Mobile signs agreement with Magic Tavern
Developer's top-grossing Matchington Mansion hits the 'alternative app stores' in just six weeks thanks to Flexion
A Desire To Distribute
King of Avalon launches on alternative app stores with Flexion
The third FunPlus title to be published by Flexion
Return Of The King
Revenue boost on alternative stores for strategy game
Flexion CEO Jens Lauritzson explains how the company helped Top Games give their game a revenue boost
Alternative App Stores
Android games make $50 million through alternative app stores, states Flexion
“Essentially a bonus for games that already do great in Google Play,” claims CEO Jens Lauritzson
Alternative App Store Agreement
Flexion to publish FunPlus’ King of Avalon on alternative app stores
Releasing on Huawei App Gallery and Samsung Galaxy App Store Q2 2022
Reinvigorating Revenue
Comeback gods find new glory
Flexion CEO Jens Lauritzson explains how the company helped DECA give a great game a revenue boost
Combine And Continue
Flexion acquires influencer marketing agency Audiencly for $10.4 million
Will explore new revenue and UA opportunities in a wider market
More Choice
Flexion to publish King’s Choice on alternative app stores
Will bring ONEMT’s mediaeval RPG to Amazon App Store and Samsung Galaxy App Store
Revenue Rise
Flexion sees 52% Q4 revenue growth to $13.8 million
Strongest quarter in company history
Under The Influence
Flexion invests in influencer marketing startup Liteup Media
Acquiring an initial 20% to boost revenue for partnered developers
Expanding Reach
Flexion partners with 37Games to release Puzzles & Survival on Amazon, Samsung and Xiaomi
The free-to-play game originally launched on Google Play last year
Revenue Riser
Developers on Flexion's platform see a 10% boost in revenue
Google Play games can be brought to Huawei, Amazon, Samsung and more
Preparing For Takeoff
Building up to IPO, Flexion adds experienced game exec Chris Bergstresser to its board
Bolt-on experience
Another Way
Alternative Android game store Flexion raises $10 million prior to 2018 IPO
Levelling up
New Channel
Flexion gains $2 million for its new Gamesmondo distribution and affiliate platform
Horizon 2020 gives grant
It's A Wrap
Alternative Android distribution platform Flexion raises $3 million to expand into India, Iran and more
Going global
Gift Wrapped For Devs
Thanks to Alibaba, Baidu and Yandex integrations, Flexion's wrapper adds 20 million users
Alternative channels
Interview
2014 in Review: Jens Lauritzson, Flexion - China will dominate 2015's headlines
Future trends from the remembrance of things past
9 growth hacking tips to boost your mobile game's success
Pascal Clarysse provide guerilla tactics
Investment
Flexion raises $2.5 million to expand its 'off-Google Play' app distribution channel
Dealing with ecosystem fragmentation