App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 3,274,818

Total Inactive Apps (no longer available for download): 214,477

Total Apps Seen in US App Store: 3,489,295

Number of Active Publishers in the US App Store: 736,034

Count of application submissionsDetails

This Month (Apps): 5,478 ( 238 / day )

This Month (Games): 954 ( 41 / day )

This Month (Total): 6,432 ( 280 / day )

Application price distributionDetails

Current Average App Price: $1.02

Current Average Game Price: $0.49

Current Average Overall Price: $0.89

Application Category DistributionDetails

Most Popular Categories

  1. Games (813,797 active)
  2. Business (319,756 active)
  3. Education (278,384 active)
  4. Lifestyle (272,275 active)
  5. Entertainment (197,265 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 3,274,818

Total Inactive Apps (no longer available for download): 214,477

Total Apps Seen in US App Store: 3,489,295

Number of Active Publishers in the US App Store: 736,034

Count of Active Applications By Month
Month # Apps # Games # Total
2018-11 0 0 0
2018-10 0 0 0
2018-09 2,460,810 814,008 3,274,818
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2018-11 0 1 1 0
2018-10 0 8 8 0
2018-09 5,478 954 6,432 280
2018-08 5,034 1,154 6,188 206
2018-07 5,116 1,102 6,218 207
2018-06 9,023 1,913 10,936 365
2018-05 9,395 2,140 11,535 385
2018-04 10,027 2,398 12,425 414
2018-03 9,136 2,036 11,172 372
2018-02 7,830 1,884 9,714 324
2018-01 11,299 3,030 14,329 478
2017-12 10,547 2,995 13,542 451
2017-11 10,262 2,644 12,906 430
2017-10 10,275 2,836 13,111 437
2017-09 9,289 2,616 11,905 397
2017-08 9,029 2,943 11,972 399
2017-07 8,963 3,026 11,989 400
2017-06 8,742 3,203 11,945 398
2017-05 9,466 3,649 13,115 437
2017-04 9,095 4,189 13,284 443
2017-03 8,672 3,670 12,342 411
2017-02 5,546 2,970 8,516 284
2017-01 18,386 7,285 25,671 856
2016-12 59,355 25,925 85,280 2,843
2016-11 57,609 23,784 81,393 2,713
2016-10 59,460 23,614 83,074 2,769
2016-09 114,089 46,791 160,880 5,363
2016-08 5,415 4,522 9,937 331
2016-07 46,455 25,771 72,226 2,408
2016-06 56,767 26,770 83,537 2,785
2016-05 53,071 25,264 78,335 2,611
2016-04 53,300 22,635 75,935 2,531
2016-03 49,788 20,144 69,932 2,331
2016-02 41,440 16,123 57,563 1,919
2016-01 51,160 19,252 70,412 2,347
2015-12 41,527 17,490 59,017 1,967
2015-11 43,044 14,495 57,539 1,918
2015-10 40,479 13,974 54,453 1,815
2015-09 36,895 12,959 49,854 1,662
2015-08 39,884 15,030 54,914 1,830
2015-07 43,482 15,298 58,780 1,959
2015-06 39,811 13,524 53,335 1,778
2015-05 43,475 14,972 58,447 1,948
2015-04 32,306 11,321 43,627 1,454
2015-03 35,242 12,294 47,536 1,585
2015-02 32,051 11,355 43,406 1,447
2015-01 35,749 12,096 47,845 1,595
2014-12 31,341 13,160 44,501 1,483
2014-11 35,605 12,578 48,183 1,606
2014-10 32,971 11,422 44,393 1,480
2014-09 26,864 10,406 37,270 1,242
2014-08 32,822 13,144 45,966 1,532
2014-07 35,265 12,611 47,876 1,596
2014-06 33,065 11,762 44,827 1,494
2014-05 34,376 12,477 46,853 1,562
2014-04 34,188 13,122 47,310 1,577
2014-03 30,767 13,124 43,891 1,463
2014-02 24,296 7,819 32,115 1,071
2014-01 30,861 7,299 38,160 1,272
2013-12 27,831 9,136 36,967 1,232
2013-11 30,235 8,754 38,989 1,300
2013-10 29,577 7,669 37,246 1,242
2013-09 26,431 6,657 33,088 1,103
2013-08 23,632 6,660 30,292 1,010
2013-07 26,154 6,646 32,800 1,093
2013-06 23,430 5,348 28,778 959
2013-05 25,912 5,942 31,854 1,062
2013-04 25,304 5,946 31,250 1,042
2013-03 23,687 5,466 29,153 972
2013-02 21,651 4,635 26,286 876
2013-01 23,563 4,943 28,506 950
2012-12 21,839 5,851 27,690 923
2012-11 26,697 5,575 32,272 1,076
2012-10 20,085 4,153 24,238 808
2012-09 21,070 4,484 25,554 852
2012-08 19,024 4,191 23,215 774
2012-07 14,353 3,199 17,552 585
2012-06 17,594 3,743 21,337 711
2012-05 20,140 4,205 24,345 812
2012-04 18,649 4,038 22,687 756
2012-03 19,002 3,951 22,953 765
2012-02 16,235 3,536 19,771 659
2012-01 16,240 3,427 19,667 656
2011-12 16,948 4,655 21,603 720
2011-11 15,527 3,278 18,805 627
2011-10 14,960 3,355 18,315 611
2011-09 14,803 3,223 18,026 601
2011-08 14,186 3,141 17,327 578
2011-07 11,767 2,735 14,502 483
2011-06 12,937 2,805 15,742 525
2011-05 12,802 2,504 15,306 510
2011-04 13,073 2,711 15,784 526
2011-03 15,566 3,287 18,853 628
2011-02 14,606 3,062 17,668 589
2011-01 15,050 2,833 17,883 596
2010-12 20,307 4,034 24,341 811
2010-11 14,168 2,257 16,425 548
2010-10 15,990 2,492 18,482 616
2010-09 13,062 1,923 14,985 500
2010-08 14,794 2,328 17,122 571
2010-07 14,310 2,100 16,410 547
2010-06 13,509 2,130 15,639 521
2010-05 12,354 1,761 14,115 471
2010-04 13,311 2,612 15,923 531
2010-03 13,269 1,801 15,070 502
2010-02 11,744 1,852 13,596 453
2010-01 11,492 1,523 13,015 434
2009-12 14,087 2,310 16,397 547
2009-11 6,935 1,435 8,370 279
2009-10 6,290 1,385 7,675 256
2009-09 6,676 1,423 8,099 270
2009-08 5,774 1,216 6,990 233
2009-07 5,253 1,006 6,259 209
2009-06 4,888 980 5,868 196
2009-05 3,821 923 4,744 158
2009-04 3,900 947 4,847 162
2009-03 3,508 788 4,296 143
2009-02 3,201 726 3,927 131
2009-01 2,388 571 2,959 99
2008-12 1,925 545 2,470 82
2008-11 1,530 447 1,977 66
2008-10 1,406 416 1,822 61
2008-09 971 320 1,291 43
2008-08 747 242 989 33
2008-07 744 257 1,001 33
Unknown 0 1 1 -
Total 2,637,799 851,468 3,489,267 924

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,926,753 655,481 2,582,234 78.85%
0.99 223,746 84,156 307,902 9.40%
1.99 100,665 31,936 132,601 4.05%
2.99 68,322 22,834 91,156 2.78%
3.99 31,193 4,947 36,140 1.10%
4.99 37,642 7,452 45,094 1.38%
5.99 8,737 750 9,487 0.29%
6.99 7,634 987 8,621 0.26%
7.99 6,026 252 6,278 0.19%
8.99 3,412 177 3,589 0.11%
9.99 17,131 2,599 19,730 0.60%
10.99 1,161 159 1,320 0.04%
11.99 1,412 115 1,527 0.05%
12.99 1,843 70 1,913 0.06%
13.99 888 46 934 0.03%
14.99 3,021 199 3,220 0.10%
15.99 559 26 585 0.02%
16.99 564 15 579 0.02%
17.99 407 27 434 0.01%
18.99 513 14 527 0.02%
19.99 6,203 1,118 7,321 0.22%
20.99 382 20 402 0.01%
21.99 370 8 378 0.01%
22.99 215 11 226 0.01%
23.99 201 7 208 0.01%
24.99 1,466 60 1,526 0.05%
25.99 239 4 243 0.01%
26.99 139 5 144 0.00%
27.99 235 5 240 0.01%
28.99 153 16 169 0.01%
29.99 2,126 83 2,209 0.07%
30.99 97 4 101 0.00%
31.99 75 1 76 0.00%
32.99 103 4 107 0.00%
33.99 113 2 115 0.00%
34.99 294 9 303 0.01%
35.99 109 4 113 0.00%
36.99 53 3 56 0.00%
37.99 112 3 115 0.00%
38.99 72 3 75 0.00%
39.99 881 59 940 0.03%
40.99 69 1 70 0.00%
41.99 59 1 60 0.00%
42.99 48 2 50 0.00%
43.99 35 21 56 0.00%
44.99 201 3 204 0.01%
45.99 24 2 26 0.00%
46.99 31 8 39 0.00%
47.99 42 3 45 0.00%
48.99 88 3 91 0.00%
49.99 1,171 41 1,212 0.04%
54.99 193 5 198 0.01%
59.99 295 10 305 0.01%
64.99 189 7 196 0.01%
69.99 250 11 261 0.01%
74.99 158 3 161 0.00%
79.99 254 6 260 0.01%
84.99 40 3 43 0.00%
89.99 140 9 149 0.00%
94.99 64 4 68 0.00%
99.99 743 120 863 0.03%
109.99 37 2 39 0.00%
119.99 87 4 91 0.00%
124.99 27 1 28 0.00%
129.99 63 2 65 0.00%
139.99 44 3 47 0.00%
149.99 183 13 196 0.01%
159.99 45 1 46 0.00%
169.99 35 1 36 0.00%
174.99 11 1 12 0.00%
179.99 48 1 49 0.00%
189.99 31 1 32 0.00%
199.99 183 21 204 0.01%
209.99 13 1 14 0.00%
219.99 27 1 28 0.00%
229.99 16 1 17 0.00%
239.99 18 1 19 0.00%
249.99 74 2 76 0.00%
299.99 119 11 130 0.00%
349.99 53 3 56 0.00%
399.99 61 1 62 0.00%
449.99 25 0 25 0.00%
499.99 72 0 72 0.00%
599.99 22 1 23 0.00%
699.99 18 0 18 0.00%
799.99 12 0 12 0.00%
899.99 4 0 4 0.00%
999.99 121 8 129 0.00%
Total # apps: 2,460,810 814,015 3,274,825  
Total cost to buy all apps: $2,502,332.43 $397,385.66 $2,899,718.09  
Average App Price $1.02 $0.49 $0.89  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 813,797 24.85%
Business 319,756 9.76%
Education 278,384 8.50%
Lifestyle 272,275 8.31%
Entertainment 197,265 6.02%
Utilities 165,780 5.06%
Travel 127,774 3.90%
Health & Fitness 98,741 3.02%
Book 95,522 2.92%
Food & Drink 94,977 2.90%
Productivity 87,176 2.66%
Music 81,245 2.48%
Finance 74,212 2.27%
Photo & Video 71,997 2.20%
Reference 71,053 2.17%
Sports 70,950 2.17%
Social Networking 69,211 2.11%
News 63,634 1.94%
Medical 60,033 1.83%
Shopping 45,756 1.40%
Navigation 37,565 1.15%
Stickers 34,987 1.07%
Catalogs 23,836 0.73%
Weather 8,981 0.27%
Graphics & Design 2,062 0.06%
Developer Tools 1,766 0.05%
Photography 1,618 0.05%
Video 1,564 0.05%
Magazines & Newspapers 1,465 0.04%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 3,273,388  
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